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2009: YEAR IN REVIEW




    ThE LARgEsT ONLINE COmmuNITY
Of TEChNOLOgY PROfEssIONALs IN TExAs

   2009: YEAR IN REVIEW
2009: YEAR IN REVIEW



           A LETTER fROm ThE fOuNDER



           2009 turned out to be a rocky road from an economic and
           employment perspective. Although many argue that Austin
           and Central Texas were not hit as hard as other areas, indeed
           local technology professionals, entrepreneurs, and established
           businesses all experienced the downturn with some degree of
           severity. However, during this time networking has proven
           to be necessary as ever to navigate one’s own career path, and
           even seed new business ventures. During such downturns, existing busi-
           nesses and new opportunities often germinate to eventually drive eco-
           nomic growth. At all costs, we must continue to innovate, despite what
           the surrounding business climate hands to us.


           In that light, 2010 holds great potential. In terms of door64, I will con-
           tinue to grow and engage our community, and create meaningful experi-
           ences and events that will truly impact each of you individually, as well as
           the local technology businesses who continue pushing forward. By pull-
           ing together as a community and collaborating on new ideas, there is no
           telling what can be accomplished this year. All the necessary ingredients
           exist right here.
                                                            -
                                                            MG
                                                            Matt Genovese
                                                            Founder, door64.com




    We keep moving forward, opening new doors, and doing new things, because we’re
curious and curiosity keeps leading us down new paths.                -Walt Disney




                                             PAGE 1
2009: YEAR IN REVIEW



                           COmmuNITY OVERVIEW


  The goal of the door64.com community is to promote peer network growth in Texas
  technology professionals, enable both start-ups and established companies to amplify their
  local presence, and help all members to plug in and strengthen our local high-tech scene.


History                                                          “door64    is where it all happens. When I first
door64.com is a free grass-roots community of technol-           stumbled across this site, I knew it was a great
ogy professionals in Central Texas. Launched in 2007             community. The idea in itself was great, but to
by Matt Genovese, this community has grown almost                pull it off with the kind of success took dedication
entirely through word-of-mouth while receiving excel-            and a drive! When I first came onto the site, I was
lent testimonials from both professionals and businesses         more interested in networking with local techies,
who experience the benefits of involvement. During the           and what I found was a new career! Thanks
final year of his graduate degree at the University of Texas     to door64 I now have a great new career and I
at Austin, Matt realized that his professional network of        truly believe that I would have never had this
colleagues grew significantly by returning to school, and                              particular opportunity if it
this was extremely beneficial from a career perspective.                               was not for this community!
As an engineer in the semiconductor industry, he also                                  Now it is my turn to give back
recognized that networking didn’t always come naturally                                what I can!”
to technology professionals, and few avenues were avail-
                                                                                     C. Eschberger
able for them to meet regularly. Insisting that there must                           Sales Engineer
be a better way to meet his local industry colleagues, Matt                          Austin, Texas
started door64.com to help other technologists build
their local peer networks, and discover the activities al-
ready happening in the local technology scene.
                                                                 “As a co-sponsor of a door64 Happy Hour event,
Today, door64.com boasts a membership of over 7,000              I want to say thank you for a great opportunity to
technology professionals, along with many thousands              get to know our own Austin tech community and
more who follow door64 throughout a variety of popular           grow our business. Even if we hadn’t met people
social media channels. Beyond online interactions, mem-          who want our services, it still would have been
bers meet face-to-face through periodic corporate-spon-          fun. We had a great time, and some of the leads
sored door64 networking events, meet-ups, and specialty          materialized into new business for us. Meeting
events like the 2008 door64 High-Tech Career Fair, and           people in a casual business atmosphere is a great
the 2009 door64 Tech Fair.                                       idea; we are ready for the next one.”
                                                                 H. Thornton, CEO
Matt strives to find new ways to help local technologists        Expanding Security
and tech companies succeed through online and face-to-           Austin, Texas
face interactions, and together positively impact our own
Texas technology economy.




                                                        PAGE 2
2009: YEAR IN REVIEW



                 2009 mEmBERshIP

 In 2009, door64.com doubled in membership to over 7300 members.
Members continue to connect with door64 on other social networks like
   Twitter, Facebook, and our Austin High-Tech LinkedIn group.




                                Total
                            membership
                              Increase
                            for door64
                             + LinkedIn
                               group:
                              7000+

     11,000 members                              300+ fans




                           7,300 members




         1,100 followers


 The social universe of door64.com



                                PAGE 3
2009: YEAR IN REVIEW



                   f E AT u R E s AT- A - g L A N C E


             ONLINE                                                OffLINE

         Member Blogs                                      Networking Events
    Online community discussion and                  Corporate-sponsored evening happy hour-style
        Q&A between members.                          events that attract hundreds of technology
                                                         professionals for networking in a fun,
               Forums                                              social atmosphere.
    Corporate-sponsored and branded
      areas of online conversation.                          Door64 Meet-ups
                                                         Biweekly daytime networking meet-ups
             Calendar                                   that provide a smaller and more frequent
Community-managed calendar of technology                         venue for networking.
    and networking events in Texas
                                                               Special Events
             TechMap                                       Events uniquely designed to meet
   Geographic map and database of Texas                           community needs.
    high-tech companies, from start-ups
         to established businesses.

            Job Board
Local technology employment opportunities
       and database of members’ skills.


             ThERE Is NO COsT TO JOIN.




                                            PAGE 4
2009: YEAR IN REVIEW



                              COmmuNITY DEmOgRAPhICs

 With over 7000 door64 members from analysts, developers, and engineers to directors, CEO’s,
     and entrepreneurs, the following graphs depict various segments of our community.
                                                                                                        Human
                                                                                                      Resources &
                                                                                                       Recruiting
                                                                                                          7%
                                                                                               Education
                                                                                                  2%
                                                                                                                           Technical:
                                                                                                                         Semiconductor
                                                                                                                          & Hardware
                                                                                                                              19%
                                  Female 24%
                                                                                                          Bus.
                                                                                                        Managers,
                                                                                                                            Technical:
                                                                                                         Sales,
                                                                                                                           Software & IT
                                                                  Male 76%                              Marketing
                                                                                                                               28%
                                                                                                          44%




       Elsewhere in    Elsewhere in
                                        gENDER                                                                   ROLE              Ph.D.   No degree     Two-year
       the U.S. 4%    the world 1%                                                                                                  3%        4%          degree
Elsewhere in                                                                                                                                                5%
   Texas
    6%

                                                                                                                                Masters
                                                                                                                                 34%


                                                                                          AgE                                                Undergraduate
                            Austin                                40%                                                                            54%
                            89%                                         Average age: 42 years     35%
                                                                  35%
                                         % of Members Reporting




                                                                                        32%
                                                                  30%

                LOCATION                                          25%                                                                 hIghEsT
                                                                  20%
                                                                                                           19%                       EDuCATION
                                                                  15%
                                                                                11%
                                                                  10%

                                                                   5%                                               3%
                                                                        0.1%
                                                                   0%
                                                                        < 20   20-29 30-39 40-49 50-59 60-69




                                                                                      PAGE 5
2009: YEAR IN REVIEW



                       O N L I N E s TAT s f O R 2 0 0 9

52 newsletters written, sent to over 6500
 people each week by the end of 2009.

872 online discussions started and
4417 reply comments (average of
     5 comments per post).




 36 local technology
 companies listed on
  the new TechMap.




                                                         739 calendar events posted
                                                      (average of 61 events per month)




                                             PAGE 6
2009: YEAR IN REVIEW



                C O N V E R s AT I O N h I g h L I g h T s


     Most discussed article
       (74 comments)



                                                       Community members helping
                                                          out other job seekers.

                                                        Welcome to Austin, all the
                                                          way from Australia!




   Locally unemployed tech folks
venturing out to try something new…




                                                            Job search-related Q&A
                                                       discussions are popular on door64.



 Discussing the local job
 market is also a popular
 topic of conversation.




                                        PAGE 7
2009: YEAR IN REVIEW



           2 0 0 9 E V E N T PA R T N E R s h I P s

Door64 partners with key Central Texas technology conferences and events,
                often offering discounts to our members.




   InnoTech Austin Conference                      Global Game Jam
InnoTech San Antonio Conference




Interactive Austin 2009 Conference             PubCon South Conference




          RISE Austin                          SATAI STARs Conference




         Tech & Jobs Expo                     SXSW Interactive Conference



                                     PAGE 9
2009: YEAR IN REVIEW



                 DOOR64 NETWORkINg EVENTs


 Door64 networking events
 were popular, and our new
 biweekly meet-ups quickly
   became well-attended.



      DOOR64 MAGMA
         HAPPy HOUR
         Premier Sponsor:
   Magma Design Automation
 Held at Dave & Busters in Austin
        Attendance: 250+


      DOOR64 TECH FAIR
   Held at the Goodwill Center
             in Austin
        Attendance: 1000+
 37 technology companies - 3 talks


   DOOR64 HAPPy HOUR
        Shared sponsorship
  Held at the 360 Condominiums
             in Austin
         Attendance: 250


             DOOR64
     CHRISTMAS PARTy
 Premier Sponsor: JobCannon.com
 Held at the SIX Lounge in Austin
          Attendance: 200


BIWEEkLy DOOR64 MEET-UPS
  Both new and existing door64
  members come out to network.
  Held at Triumph Café in Austin
         Attendance: 50+




   Thanks to all the
 volunteers who helped
   make these events
      successful!


                                            PAGE 10
2009: YEAR IN REVIEW



E V E N T h I g h L I g h T: D O O R 6 4 T E C h f A I R


Goal: Drive exposure for local high-tech companies and their products/
services while educating our local community of technology professionals.

Participation:                               At Dillotronics we consider ourselves lucky to have
                                             door64 working for us. Since we’re growing our busi-
• 37 Texas technology companies              ness organically, we’re very concerned about bang for
                                                                 the buck; and there aren’t many
• 3 informational talks                                          places you can get so much expo-
                                                                 sure for so little invested.
• 1000 attendees in a one-day event.
                                                                E. Overton
                                                                CEO, Dillotronics
                                                                Austin, Texas




                                             Thanks a lot for a great door64 Tech Fair. I enjoyed
                                             all the presentations and met some interesting and
                                             potentially valuable contacts. I was impressed with
                                                                 the smooth administration, and
                                                                 I especially appreciated your per-
                                                                 sonal touch at making everyone
                                                                 feel welcome.

                                                                C. Vanston
                                                                Technology Futures, Inc.
                                                                Austin, Texas




                                             “Bravo! Job well done! The door64 Tech Fair was im-
                                                                pressive and very well organized.
                                                                Thank you for your service to the
                                                                community. It was great exposure
                                                                for high-tech and for Goodwill.”

                                                                C. Chadwell
                                                                Round Rock, Texas




                                       PAGE 11
2009: YEAR IN REVIEW



                              C O N TA C T

For inquiries about advertising, event sponsorship, research, or other potential
        engagements with the door64 community, please contact us.


              Website: www.door64.com/contact
                    E-mail: matt@door64.com
            Phone: 607-699-1625 (google Voice)




                                    PAGE 12

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door64.com 2009 Community Year In Review

  • 1. 2009: YEAR IN REVIEW ThE LARgEsT ONLINE COmmuNITY Of TEChNOLOgY PROfEssIONALs IN TExAs 2009: YEAR IN REVIEW
  • 2. 2009: YEAR IN REVIEW A LETTER fROm ThE fOuNDER 2009 turned out to be a rocky road from an economic and employment perspective. Although many argue that Austin and Central Texas were not hit as hard as other areas, indeed local technology professionals, entrepreneurs, and established businesses all experienced the downturn with some degree of severity. However, during this time networking has proven to be necessary as ever to navigate one’s own career path, and even seed new business ventures. During such downturns, existing busi- nesses and new opportunities often germinate to eventually drive eco- nomic growth. At all costs, we must continue to innovate, despite what the surrounding business climate hands to us. In that light, 2010 holds great potential. In terms of door64, I will con- tinue to grow and engage our community, and create meaningful experi- ences and events that will truly impact each of you individually, as well as the local technology businesses who continue pushing forward. By pull- ing together as a community and collaborating on new ideas, there is no telling what can be accomplished this year. All the necessary ingredients exist right here. - MG Matt Genovese Founder, door64.com We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths. -Walt Disney PAGE 1
  • 3. 2009: YEAR IN REVIEW COmmuNITY OVERVIEW The goal of the door64.com community is to promote peer network growth in Texas technology professionals, enable both start-ups and established companies to amplify their local presence, and help all members to plug in and strengthen our local high-tech scene. History “door64 is where it all happens. When I first door64.com is a free grass-roots community of technol- stumbled across this site, I knew it was a great ogy professionals in Central Texas. Launched in 2007 community. The idea in itself was great, but to by Matt Genovese, this community has grown almost pull it off with the kind of success took dedication entirely through word-of-mouth while receiving excel- and a drive! When I first came onto the site, I was lent testimonials from both professionals and businesses more interested in networking with local techies, who experience the benefits of involvement. During the and what I found was a new career! Thanks final year of his graduate degree at the University of Texas to door64 I now have a great new career and I at Austin, Matt realized that his professional network of truly believe that I would have never had this colleagues grew significantly by returning to school, and particular opportunity if it this was extremely beneficial from a career perspective. was not for this community! As an engineer in the semiconductor industry, he also Now it is my turn to give back recognized that networking didn’t always come naturally what I can!” to technology professionals, and few avenues were avail- C. Eschberger able for them to meet regularly. Insisting that there must Sales Engineer be a better way to meet his local industry colleagues, Matt Austin, Texas started door64.com to help other technologists build their local peer networks, and discover the activities al- ready happening in the local technology scene. “As a co-sponsor of a door64 Happy Hour event, Today, door64.com boasts a membership of over 7,000 I want to say thank you for a great opportunity to technology professionals, along with many thousands get to know our own Austin tech community and more who follow door64 throughout a variety of popular grow our business. Even if we hadn’t met people social media channels. Beyond online interactions, mem- who want our services, it still would have been bers meet face-to-face through periodic corporate-spon- fun. We had a great time, and some of the leads sored door64 networking events, meet-ups, and specialty materialized into new business for us. Meeting events like the 2008 door64 High-Tech Career Fair, and people in a casual business atmosphere is a great the 2009 door64 Tech Fair. idea; we are ready for the next one.” H. Thornton, CEO Matt strives to find new ways to help local technologists Expanding Security and tech companies succeed through online and face-to- Austin, Texas face interactions, and together positively impact our own Texas technology economy. PAGE 2
  • 4. 2009: YEAR IN REVIEW 2009 mEmBERshIP In 2009, door64.com doubled in membership to over 7300 members. Members continue to connect with door64 on other social networks like Twitter, Facebook, and our Austin High-Tech LinkedIn group. Total membership Increase for door64 + LinkedIn group: 7000+ 11,000 members 300+ fans 7,300 members 1,100 followers The social universe of door64.com PAGE 3
  • 5. 2009: YEAR IN REVIEW f E AT u R E s AT- A - g L A N C E ONLINE OffLINE Member Blogs Networking Events Online community discussion and Corporate-sponsored evening happy hour-style Q&A between members. events that attract hundreds of technology professionals for networking in a fun, Forums social atmosphere. Corporate-sponsored and branded areas of online conversation. Door64 Meet-ups Biweekly daytime networking meet-ups Calendar that provide a smaller and more frequent Community-managed calendar of technology venue for networking. and networking events in Texas Special Events TechMap Events uniquely designed to meet Geographic map and database of Texas community needs. high-tech companies, from start-ups to established businesses. Job Board Local technology employment opportunities and database of members’ skills. ThERE Is NO COsT TO JOIN. PAGE 4
  • 6. 2009: YEAR IN REVIEW COmmuNITY DEmOgRAPhICs With over 7000 door64 members from analysts, developers, and engineers to directors, CEO’s, and entrepreneurs, the following graphs depict various segments of our community. Human Resources & Recruiting 7% Education 2% Technical: Semiconductor & Hardware 19% Female 24% Bus. Managers, Technical: Sales, Software & IT Male 76% Marketing 28% 44% Elsewhere in Elsewhere in gENDER ROLE Ph.D. No degree Two-year the U.S. 4% the world 1% 3% 4% degree Elsewhere in 5% Texas 6% Masters 34% AgE Undergraduate Austin 40% 54% 89% Average age: 42 years 35% 35% % of Members Reporting 32% 30% LOCATION 25% hIghEsT 20% 19% EDuCATION 15% 11% 10% 5% 3% 0.1% 0% < 20 20-29 30-39 40-49 50-59 60-69 PAGE 5
  • 7. 2009: YEAR IN REVIEW O N L I N E s TAT s f O R 2 0 0 9 52 newsletters written, sent to over 6500 people each week by the end of 2009. 872 online discussions started and 4417 reply comments (average of 5 comments per post). 36 local technology companies listed on the new TechMap. 739 calendar events posted (average of 61 events per month) PAGE 6
  • 8. 2009: YEAR IN REVIEW C O N V E R s AT I O N h I g h L I g h T s Most discussed article (74 comments) Community members helping out other job seekers. Welcome to Austin, all the way from Australia! Locally unemployed tech folks venturing out to try something new… Job search-related Q&A discussions are popular on door64. Discussing the local job market is also a popular topic of conversation. PAGE 7
  • 9. 2009: YEAR IN REVIEW 2 0 0 9 E V E N T PA R T N E R s h I P s Door64 partners with key Central Texas technology conferences and events, often offering discounts to our members. InnoTech Austin Conference Global Game Jam InnoTech San Antonio Conference Interactive Austin 2009 Conference PubCon South Conference RISE Austin SATAI STARs Conference Tech & Jobs Expo SXSW Interactive Conference PAGE 9
  • 10. 2009: YEAR IN REVIEW DOOR64 NETWORkINg EVENTs Door64 networking events were popular, and our new biweekly meet-ups quickly became well-attended. DOOR64 MAGMA HAPPy HOUR Premier Sponsor: Magma Design Automation Held at Dave & Busters in Austin Attendance: 250+ DOOR64 TECH FAIR Held at the Goodwill Center in Austin Attendance: 1000+ 37 technology companies - 3 talks DOOR64 HAPPy HOUR Shared sponsorship Held at the 360 Condominiums in Austin Attendance: 250 DOOR64 CHRISTMAS PARTy Premier Sponsor: JobCannon.com Held at the SIX Lounge in Austin Attendance: 200 BIWEEkLy DOOR64 MEET-UPS Both new and existing door64 members come out to network. Held at Triumph Café in Austin Attendance: 50+ Thanks to all the volunteers who helped make these events successful! PAGE 10
  • 11. 2009: YEAR IN REVIEW E V E N T h I g h L I g h T: D O O R 6 4 T E C h f A I R Goal: Drive exposure for local high-tech companies and their products/ services while educating our local community of technology professionals. Participation: At Dillotronics we consider ourselves lucky to have door64 working for us. Since we’re growing our busi- • 37 Texas technology companies ness organically, we’re very concerned about bang for the buck; and there aren’t many • 3 informational talks places you can get so much expo- sure for so little invested. • 1000 attendees in a one-day event. E. Overton CEO, Dillotronics Austin, Texas Thanks a lot for a great door64 Tech Fair. I enjoyed all the presentations and met some interesting and potentially valuable contacts. I was impressed with the smooth administration, and I especially appreciated your per- sonal touch at making everyone feel welcome. C. Vanston Technology Futures, Inc. Austin, Texas “Bravo! Job well done! The door64 Tech Fair was im- pressive and very well organized. Thank you for your service to the community. It was great exposure for high-tech and for Goodwill.” C. Chadwell Round Rock, Texas PAGE 11
  • 12. 2009: YEAR IN REVIEW C O N TA C T For inquiries about advertising, event sponsorship, research, or other potential engagements with the door64 community, please contact us. Website: www.door64.com/contact E-mail: matt@door64.com Phone: 607-699-1625 (google Voice) PAGE 12