Connecting on Social Media

CONNECTING:
THROUGH SOCIAL
MEDIA

Monica Hamburg
AT: STEP INTO THE FUTURE WORKSHOP

Your Goals

“I want to use social media to
better enhance my presence in
the community beyond my field”

“I want to have a forum to speak
“I would like to be able to about things I find important and
better understand how interesting“
LinkedIn can enhance my
career opportunities and
how the LinkedIn network
works.”
Monica Hamburg
About.Me/MonicaHamburg

Your Goals

“My objective is to utilize social
media to improve upon and
enhance my career change
opportunities. “ “I don't have much time for social
media. I would like to overcome
my negative perceptions and gain
“Understanding how to use it for insight on any benefits to me.”
business purposes without
wasting time. How to use social
media and customize it to my
niche business.”
Monica Hamburg

What I want to make you:

What I want to do
Photo by Rego -
d4u.huhttp://www.flickr.com/photos/korosirego/
4334120075/

Photo by Rego -
d4u.huhttp://www.flickr.com/photos/korosirego/
4334120075/

What I don’t want to make you:

What we’ll be looking at:

• The Why(s)

• Facebook
• Linkedin
• Twitter

• Ideas to elevate what you’re doing

Monica Hamburg

THE WHY


Conversations/Relationships

“Social media” as the kids call it, is nothing more than an
ever-changing set of software tools that help you
have conversations with more people than you can in
person. The value is in the connections you make and
the things you learn.”

- Jordan Behan (http://jordanbehan.com/)

from “Experts Weigh-in with Social Media Lessons”
http://monicahamburg.wordpress.com/2010/01/14/experts-weigh-in-with-social-
media-lessons/

Monica Hamburg

Luck = ?
“[ Lucky people] “spot & seize upon openings
that other people simply miss. They also
tend to be more social and maintain what
[Psychologist] Richard Wiseman] calls a
‘network of luck’. Most of us know around
300 people on a first-name basis. According
to Wiseman, that means you're only two
handshakes away from 90,000 people who
could bring chance opportunities into your
life.”
- “What it takes to survive” by Ben Sherwood for Newsweek
http://www.newsweek.com/id/181290/output/print
Monica Hamburg

“It’s all about who you know”

Monica Hamburg

Know Me

Like Me

Pay Me

Slide from: “Twitter for Business Workshop”
– Tanya Roberts & Monica Hamburg

Blogging (etc.)
What is it good for?

SEO Establishing Expertise Showcases Personality

“But I like the real world”

Monica Hamburg

Real Life

Monica Hamburg

Real Life

“…people spend time on this stuff because it improves
their ability to network offline, to gather information
quickly and to establish relationships and to stay in
touch.”

- Monique Trottier, BoxCar Marketing

from “Experts Weigh-in with Social Media Lessons”
http://monicahamburg.wordpress.com/2010/01/14/experts-weigh-in-with-social-
media-lessons/

Monica Hamburg

It’s a Small World After All…

Friends in common with Bill

Friends in common with Stephen

Monica Hamburg


Monica Hamburg


Travis is a comedian and podcaster in Mark is an actor in LA.
LA.
I met him in real life when we both
I met him online through a Facebook lived in NYC. We were in an
Group about podcasting. independent film. together

The film was not the success we’d
hoped for.
Monica Hamburg
Our friendship fared much better.

Spread of Information

Social Media makes connecting and distributing
information infinitely easier.

You can encourage people to pass on items
they are passionate about which can lead to
others promoting you/your product/event
seamlessly.

Monica Hamburg

Referrals/Recommendations

Non-fiction: Carol
Hannah Bob
This represents an
actual online Tim
experience I had. Dave Terry

Julie
Mark Carol Dave
Hannah Bob

Dave Terry
Sam Dave

Monica Hamburg

…WHAT KIND OF
THINGS SHOULD I
TALK ABOUT?


Curating

“…curating is as important as creating. Organizations
that apply an open, networked approach to social
media channels will engage their audiences more
successfully than those with social blinders on and only
talk about themselves.”

- Darren Barefoot & Theodora Lamb. Capulet.com
http://www.mobilisationlab.org/how-ngos-win-with-facebook-better-
engagement-in-five-easy-lessons/

Monica Hamburg

What should I post?

Make it easier on yourself - by posting items that are
naturally a part of your experience:
E.g.
 Interesting article you read
 Something that made you laugh/amazed/inspired
you
 Promoting others you like

And, to a smaller extent:
 About you
 About your business

Monica Hamburg

Don’t Anticipate – Be Authentic
“Don't talk down to your audience by anticipating what
they would like to hear about - it's condescending and
you'll just be known as a hack.

There are a lot of hacks out there already.

Share about topics that are interesting to you and that
you'd like to talk about with others - the feedback you'll
get is from those that are interested in your topic or have
an opinion or information that will help you grow as a
professional.
- Anna Sabramowicz, Instructional Storyteller, elearnerengaged.com
Monica Hamburg

Inspire me!

Monica Hamburg

“If I’ve just read this story that changes the way I
understand the world and myself, I want to talk to others
about what it means. I want to proselytize and share the
feeling of awe. If you read the article and feel the same
emotion, it will bring us closer together.”
- Jonah Berger, Assistant Professor of Marketing, Wharton

FACEBOOK


Traffic Driver

Re: Facebook:

“I have used it to drive traffic to blog posts and
interact with a voluntarily captive community,
which is very valuable. You could say the same
thing about Twitter and LinkedIn.”

- Jessica Grajczyk, Copywriter jessicagrey.com @JessGrey

Monica Hamburg

Rock Your Nose Jewelry – Page

Alyssa Smith:

“People will tweet me or Facebook me with bespoke
and product enquiries and also general jewellery
enquiries.

Myself and my customers post pictures of them in my
jewellery every day, thus reaching an even larger
market of people - and this kind of recommendation
comes directly from the customer so looks extra good
for my brand.”
- Alyssa Smith, Founder and director of Alyssa Smith Jewellery Limited
@AlyssaJewellery
Monica Hamburg

Advice - Victoria Ronco:

Re: Facebook:

“We liked all our sponsors pages and regularly
thanked them using the ""@"" symbol - this
made sure that we showed up on their feed,
reaching their fans too."

- Victoria Ronco – ReFashionVancouver.com

Monica Hamburg

Where are they now ?

Monica Hamburg

Make Bio Interesting
Bio is interesting
• - demonstrates not just “what I do” but “WHY”
• - shows passion

Groups that match your interests

Anna’s Recommendations (Reference
Blurbs)

Endorsements of Anna’s Skills

Endorsements

“In addition to providing some credibility, this new
Endorsement feature can also be considered a
networking tool for savvy online marketers, because a
LinkedIn endorsement is an easy way to get on
someone’s radar. It’s also a way to show you care
about the people who work with you.”

- Linda Coles
“6 Tips for Using LinkedIn the New Endorsements”
socialmediaexaminer.com/linkedin-endorsements
Monica Hamburg

Advertising – Highly Targeted

Facebook example

Advertising – Highly Targeted

LinkedIn example

Possibilities

You can use Linkedin to

• Research – so you can find specific people to
connect with and/or pitch.

• Learn, Connect and Establish Your Expertise -
via Groups (Ability to message someone
within group)

• Recruit and Find Jobs – via Search/Email or
Groups

Advice – Anna
LinkedIn is a great place to grow professionally - by openly
sharing your knowledge will you gain the benefits of the group
collaboration.

I've been able to learn and collaborate with like minded people
that I realistically would have never met - this has occurred
through the LinkedIn Groups and discussions I have taken the
time to participate in.

Also, by having my network of colleagues on LinkedIn refer me
to their colleagues and contacts.

- Anna Sabramowicz, Instructional Storyteller, elearnerengaged.com
Monica Hamburg

Show Appreciation

Appreciation goes a long way
towards building connections
and showing your humanity

Monica Hamburg

TWITTER


Monica Hamburg

Something for everyone

[Title ________] Workshop
Monica Hamburg

Who’s on Twitter?

Monica Hamburg

What’s happening?

Monica Hamburg

Monica Hamburg
About.Me/MonicaHamburg http://www.wired.com/techbiz/media/magazine/15-07/st_thompson

Can be used to:

 Connect with like-mined people – for business or
pleasure
 Communicate with customers (Customer service,
promos/offers)
 Monitor conversations about your company
 Create and Increase brand awareness
 Attract new client/reward current clients
 Increase website traffic
Monica Hamburg

Terminology

Monica Hamburg

140 characters

Monica Hamburg

Home Feed

Monica Hamburg

Replies

Monica Hamburg

RT

[Title ________] Workshop
Monica Hamburg

People talk about places they love

Monica Hamburg

Good reads, good vids, cool
events

Monica Hamburg

Get/Give help

Monica Hamburg

Username & Bio

Monica Hamburg

About.Me or a Specific Web Page

NOW YOU KNOW
ABOUT ME

FIND ON SOCIAL

Why it’s great

Twitter relationships:
 Connect in a safe environment
 “Butt in” to a conversation without being
intrusive
 Everyone is accessible

Monica Hamburg

Lists

 A way of
organizing/categorizing
followers

 Keep track of interesting
people

 Others find your content
valuable

Monica Hamburg

Fun with Lists

Consider:

 What kind of lists would help you keep
organized/sane ?
Special People
Content specific
Location specific
Data
Monica Hamburg

Fun with Lists

Monica Hamburg

Can subscribe to other’s list

Monica Hamburg

Advice – Jessica Grajczyk:

Re: Twitter:

“I monitor my stream and active users to keep on top
of upcoming networking events, job listings and other
opportunities, as well as to build relationships through
sharing opinions, humour and useful information. “


Monica Hamburg

Advice – Alyssa Smith

“I use Twitter to approach celebrities who I feel will
reflect and endorse my brand in the way I wish it to,
and also use twitter and Facebook to promote new
pieces of jewellery, special offers, competitions etc.
etc. ”

- Alyssa Smith, Founder and director of Alyssa Smith Jewellery
Limited
@AlyssaJewellery

Monica Hamburg

CONCLUSION


Leverage Your Supporters

At no other time has it been as easy to find and
connect with people who are already interested
in what you have to offer.

And find new people who might be.

Monica Hamburg

If You Build It….

They will come

Not magic.
Monica Hamburg
It does require effort.

Managing

It doesn’t have to take up all your time:
 Employ some tools to make it manageable (e.g.
Hootsuite)
 1 hour -1.5 a day (e.g. set aside 2 quick checks
for each platform a day)
 The more you engage, of course, the better
 Consider it part of your marketing/promotion
time

Monica Hamburg

Managing

Remember:
 Don’t feel obligated to respond absolutely
immediately – overall, most things can wait a
few hours, or even a day.
 Don’t always have to be signed in.
 You want social media to enhance your life -
not take over your life.

Monica Hamburg

Online to Offline

“I'd say the most beneficial way to use social media to build
contacts is in conjunction with networking events and face
to face meetings.”

“…Some of my best friends have been made through the
sharing of humour and common experiences on various
social media platforms. I love the internet”


Monica Hamburg

I love the internet too!

Thank you for letting me talk to you about it 

Monica Hamburg

HERE’S WHERE YOU
CAN FIND:


Resources/Reference Materials

I’ve bookmarked some useful articles at:

http://bit.ly/oglovwksp

(= http://www.delicious.com/mhamburg/oglovwksp)

(This presentation is also bookmarked there.)

http://slidesha.re/VvLT6b
Monica Hamburg

Me

Monica Hamburg
monica.hamburg@gmail.com

General info: About.Me/MonicaHamburg
Business: MonicaHamburg.Wordpress.com
@monicahamburg on Twitter

Monica Hamburg

Alyssa Smith - alyssasmith.co.uk

@AlyssaJewellery

Jessica Grajczyk – JessicaGrey.com

@jessgrey

Victoria Ronco, RefashionVancouver.com

@victoriaronco @refashionvancouver

Anna Sabramowicz, elearnerengaged.com

@annasabramowicz @elearnerengaged

Isabella Mori, moritherapy.com

@moritherapy

Connecting on Social Media

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