--A talk about networking online via social media---
In this wksp a third of participants were using social media fair bit, at a reasonably high level.
The rest weren't using it much (at least not with regards to networking) – and wanted to understand better the value and why & how they should use it.
In order to balance the needs of both groups this wksp focused on:
- Why social media and networking online is so valuable and lauded.
- Opening participants mind to some possibilities of how to best use it.
-- Basically--
-The Why(s)
-Facebook
-Linkedin
-Twitter
-Ideas to elevate what you’re doing
2. Your Goals
“I want to use social media to
better enhance my presence in
the community beyond my field”
“I want to have a forum to speak
“I would like to be able to about things I find important and
better understand how interesting“
LinkedIn can enhance my
career opportunities and
how the LinkedIn network
works.”
Monica Hamburg
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3. Your Goals
“My objective is to utilize social
media to improve upon and
enhance my career change
opportunities. “ “I don't have much time for social
media. I would like to overcome
my negative perceptions and gain
“Understanding how to use it for insight on any benefits to me.”
business purposes without
wasting time. How to use social
media and customize it to my
niche business.”
Monica Hamburg
About.Me/MonicaHamburg
4. What I want to make you:
What I want to do
Photo by Rego -
d4u.huhttp://www.flickr.com/photos/korosirego/
4334120075/
Photo by Rego -
d4u.huhttp://www.flickr.com/photos/korosirego/
4334120075/
8. Conversations/Relationships
“Social media” as the kids call it, is nothing more than an
ever-changing set of software tools that help you
have conversations with more people than you can in
person. The value is in the connections you make and
the things you learn.”
- Jordan Behan (http://jordanbehan.com/)
from “Experts Weigh-in with Social Media Lessons”
http://monicahamburg.wordpress.com/2010/01/14/experts-weigh-in-with-social-
media-lessons/
Monica Hamburg
About.Me/MonicaHamburg
9. Luck = ?
“[ Lucky people] “spot & seize upon openings
that other people simply miss. They also
tend to be more social and maintain what
[Psychologist] Richard Wiseman] calls a
‘network of luck’. Most of us know around
300 people on a first-name basis. According
to Wiseman, that means you're only two
handshakes away from 90,000 people who
could bring chance opportunities into your
life.”
- “What it takes to survive” by Ben Sherwood for Newsweek
http://www.newsweek.com/id/181290/output/print
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10.
11. “It’s all about who you know”
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12. Know Me
Like Me
Pay Me
Slide from: “Twitter for Business Workshop”
– Tanya Roberts & Monica Hamburg
16. Real Life
“…people spend time on this stuff because it improves
their ability to network offline, to gather information
quickly and to establish relationships and to stay in
touch.”
- Monique Trottier, BoxCar Marketing
from “Experts Weigh-in with Social Media Lessons”
http://monicahamburg.wordpress.com/2010/01/14/experts-weigh-in-with-social-
media-lessons/
Monica Hamburg
About.Me/MonicaHamburg
17. It’s a Small World After All…
Friends in common with Bill
Friends in common with Stephen
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18. It’s a Small World After All…
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19. It’s a Small World After All…
Travis is a comedian and podcaster in Mark is an actor in LA.
LA.
I met him in real life when we both
I met him online through a Facebook lived in NYC. We were in an
Group about podcasting. independent film. together
The film was not the success we’d
hoped for.
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Our friendship fared much better.
20. Spread of Information
Social Media makes connecting and distributing
information infinitely easier.
You can encourage people to pass on items
they are passionate about which can lead to
others promoting you/your product/event
seamlessly.
Monica Hamburg
About.Me/MonicaHamburg
21. Referrals/Recommendations
Non-fiction: Carol
Hannah Bob
This represents an
actual online Tim
experience I had. Dave Terry
Julie
Mark Carol Dave
Hannah Bob
Dave Terry
Sam Dave
Monica Hamburg
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23. Curating
“…curating is as important as creating. Organizations
that apply an open, networked approach to social
media channels will engage their audiences more
successfully than those with social blinders on and only
talk about themselves.”
- Darren Barefoot & Theodora Lamb. Capulet.com
http://www.mobilisationlab.org/how-ngos-win-with-facebook-better-
engagement-in-five-easy-lessons/
Monica Hamburg
About.Me/MonicaHamburg
24. What should I post?
Make it easier on yourself - by posting items that are
naturally a part of your experience:
E.g.
Interesting article you read
Something that made you laugh/amazed/inspired
you
Promoting others you like
And, to a smaller extent:
About you
About your business
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25. Don’t Anticipate – Be Authentic
“Don't talk down to your audience by anticipating what
they would like to hear about - it's condescending and
you'll just be known as a hack.
There are a lot of hacks out there already.
Share about topics that are interesting to you and that
you'd like to talk about with others - the feedback you'll
get is from those that are interested in your topic or have
an opinion or information that will help you grow as a
professional.
- Anna Sabramowicz, Instructional Storyteller, elearnerengaged.com
Monica Hamburg
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27. “If I’ve just read this story that changes the way I
understand the world and myself, I want to talk to others
about what it means. I want to proselytize and share the
feeling of awe. If you read the article and feel the same
emotion, it will bring us closer together.”
- Jonah Berger, Assistant Professor of Marketing, Wharton
31. Traffic Driver
Re: Facebook:
“I have used it to drive traffic to blog posts and
interact with a voluntarily captive community,
which is very valuable. You could say the same
thing about Twitter and LinkedIn.”
- Jessica Grajczyk, Copywriter jessicagrey.com @JessGrey
Monica Hamburg
About.Me/MonicaHamburg
42. Alyssa Smith:
“People will tweet me or Facebook me with bespoke
and product enquiries and also general jewellery
enquiries.
Myself and my customers post pictures of them in my
jewellery every day, thus reaching an even larger
market of people - and this kind of recommendation
comes directly from the customer so looks extra good
for my brand.”
- Alyssa Smith, Founder and director of Alyssa Smith Jewellery Limited
@AlyssaJewellery
Monica Hamburg
About.Me/MonicaHamburg
43. Advice - Victoria Ronco:
Re: Facebook:
“We liked all our sponsors pages and regularly
thanked them using the ""@"" symbol - this
made sure that we showed up on their feed,
reaching their fans too."
- Victoria Ronco – ReFashionVancouver.com
Monica Hamburg
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58. Endorsements
“In addition to providing some credibility, this new
Endorsement feature can also be considered a
networking tool for savvy online marketers, because a
LinkedIn endorsement is an easy way to get on
someone’s radar. It’s also a way to show you care
about the people who work with you.”
- Linda Coles
“6 Tips for Using LinkedIn the New Endorsements”
socialmediaexaminer.com/linkedin-endorsements
Monica Hamburg
About.Me/MonicaHamburg
64. Possibilities
You can use Linkedin to
• Research – so you can find specific people to
connect with and/or pitch.
• Learn, Connect and Establish Your Expertise -
via Groups (Ability to message someone
within group)
• Recruit and Find Jobs – via Search/Email or
Groups
65. Advice – Anna
LinkedIn is a great place to grow professionally - by openly
sharing your knowledge will you gain the benefits of the group
collaboration.
I've been able to learn and collaborate with like minded people
that I realistically would have never met - this has occurred
through the LinkedIn Groups and discussions I have taken the
time to participate in.
Also, by having my network of colleagues on LinkedIn refer me
to their colleagues and contacts.
- Anna Sabramowicz, Instructional Storyteller, elearnerengaged.com
Monica Hamburg
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66. Show Appreciation
Appreciation goes a long way
towards building connections
and showing your humanity
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77. Can be used to:
Connect with like-mined people – for business or
pleasure
Communicate with customers (Customer service,
promos/offers)
Monitor conversations about your company
Create and Increase brand awareness
Attract new client/reward current clients
Increase website traffic
Monica Hamburg
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89. About.Me or a Specific Web Page
NOW YOU KNOW
ABOUT ME
FIND ON SOCIAL
90. Why it’s great
Twitter relationships:
Connect in a safe environment
“Butt in” to a conversation without being
intrusive
Everyone is accessible
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91. Lists
A way of
organizing/categorizing
followers
Keep track of interesting
people
Others find your content
valuable
Slide from: “Twitter for Business Workshop”
– Tanya Roberts & Monica Hamburg
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92. Fun with Lists
Consider:
What kind of lists would help you keep
organized/sane ?
Special People
Content specific
Location specific
Data
Slide from: “Twitter for Business Workshop”
– Tanya Roberts & Monica Hamburg
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94. Can subscribe to other’s list
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95. Advice – Jessica Grajczyk:
Re: Twitter:
“I monitor my stream and active users to keep on top
of upcoming networking events, job listings and other
opportunities, as well as to build relationships through
sharing opinions, humour and useful information. “
- Jessica Grajczyk, Copywriter jessicagrey.com @JessGrey
Monica Hamburg
About.Me/MonicaHamburg
96. Advice – Alyssa Smith
“I use Twitter to approach celebrities who I feel will
reflect and endorse my brand in the way I wish it to,
and also use twitter and Facebook to promote new
pieces of jewellery, special offers, competitions etc.
etc. ”
- Alyssa Smith, Founder and director of Alyssa Smith Jewellery
Limited
@AlyssaJewellery
Monica Hamburg
About.Me/MonicaHamburg
98. Leverage Your Supporters
At no other time has it been as easy to find and
connect with people who are already interested
in what you have to offer.
And find new people who might be.
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99. If You Build It….
They will come
Not magic.
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It does require effort.
100. Managing
It doesn’t have to take up all your time:
Employ some tools to make it manageable (e.g.
Hootsuite)
1 hour -1.5 a day (e.g. set aside 2 quick checks
for each platform a day)
The more you engage, of course, the better
Consider it part of your marketing/promotion
time
Monica Hamburg
About.Me/MonicaHamburg
101. Managing
Remember:
Don’t feel obligated to respond absolutely
immediately – overall, most things can wait a
few hours, or even a day.
Don’t always have to be signed in.
You want social media to enhance your life -
not take over your life.
Monica Hamburg
About.Me/MonicaHamburg
102. Online to Offline
“I'd say the most beneficial way to use social media to build
contacts is in conjunction with networking events and face
to face meetings.”
“…Some of my best friends have been made through the
sharing of humour and common experiences on various
social media platforms. I love the internet”
- Jessica Grajczyk, Copywriter jessicagrey.com @JessGrey
Monica Hamburg
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103. I love the internet too!
Thank you for letting me talk to you about it
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