1. The Billion Business Model Course By Marcelo Honores
2. " Ignore basic economic principles at your own risk. Technology changes. Economic laws do not." Carl Shapiro and Hal R. Varian in Information Rules
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6. Did you know? In the last 10 years there were more than 1,150 web 2.0 acquisitions for around US$ 30 billion (strategy & business magazine)
23. Microeconomics of incentives (examples) search.live.com/cashback www.virginmobileusa.com/stuff/sugarmama.do Incentives is a new business model. This model will be used widely in the mobile world. Free ringtones, music, videos, minutes of calling, text messaging, SMS, etc. for watching advertising www.yourexample.com
32. Type of goods acording the Public and private goods theory Public goods Collective goods Non-Scarce Common goods / (Common-pool resources) Private goods Scarce Non- Controlable Controlable Type of goods
33. Private goods Public goods Collective goods Non-Scarce Common goods / (Common-pool resources) Private goods Scarce Non- Controlable Controlable Type of goods
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35. Private goods (examples) www. microsoft .com www.dell.com www.travelocity.com
36. Common goods / Common-pool resources Public goods Collective goods Non-Scarce Common goods / (Common-pool resources) Private goods Scarce Non- Controlable Controlable Type of goods
42. Public goods Public goods Collective goods Non-Scarce Common goods / (Common-pool resources) Private goods Scarce Non- Controlable Controlable Type of goods
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44. Public goods Examples www.facebook.com www.wikipedia.org www.google.com
59. What to sell and what to share in the hyperconnected world (conclusions) Share Public good Discriminate price (part free/part paid) Commons Sell Collective Sell Private Strategy What type of good is your offfering?
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62. How to create eternal loyalty through customer communities
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65. How to create eternal loyalty through customer communities Average users per month - myspace.com 60 million - facebook.com 40 million - linkedin.com 7 million
66. How to create eternal loyalty through customer communities Examples IBM academic initiative MICROSOFT: Betatesting program Free training material and software for cumputer science professors The voluntary beta testing program saves Microsoft around US$ 500 million yearly in software testing
67. How to create eternal loyalty through customer communities Examples SAP encourage participation of the community using several rewarding programs
68. How to create eternal loyalty through customer communities Examples Communities in politics
91. 1 Share something 2 Sell something 3 Build a community Billion Dollar Business 5 Build an infra. of cooperation 4 Build an ecosystem 6 Use ICT creatively The Billion Business Model
94. 1 Share something 2 Sell something 3 Build a community Billion Dollar Business 5 Build an infra. of cooperation 4 Build an ecosystem 6 Use ICT creatively The Billion Business Model Answer
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96. What to sell and what to share in the hyperconnected world (conclusions) Answer Share Public good Discriminate price (part free/part paid) Commons Sell Collective Sell Private Strategy What type of good is your offfering?
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98. 1 Share something 2 Sell something 3 Build a community Billion Dollar Business 5 Build an infra. of cooperation 4 Build an ecosystem 6 Use ICT creatively The Billion Business Model Answer
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100. 1 Share something 2 Sell something 3 Build a community Billion Dollar Business 5 Build an infra. of cooperation 4 Build an ecosystem 6 Use ICT creatively The Billion Business Model Answer
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104. Cooperate without being a saint Compete w/o killing the competition (Branderburger & Nalebuff)
108. Marcelo Honores Economist Master in E-Busienss 15 years of experience in IT [email_address] marcelo-honores.blogspot.com www.linkedin.com/in/mhonores Not billionaire yet Looking for partners!!!