Intro Presentation - Future of eCommerce - Big Data, Social, Mobile & Real Time Personalizatoin Michael Altendorf CEO Adtelligence

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Big Data Welche Bedeutung hat die neue Datenvielfalt für Ihr ebusiness? Wie kann man die heutigen Daten wie Shop- und Kaufdaten, CRM-, Marketingdaten und die Daten aus dem BI System für Ihr Geschäft nutzen? Welche Möglichkeiten bietet social CRM und Customer Intelligence für das Retention- und Loality Marketing? Real Time Personalization Welche Möglichkeiten bietet Echtzeitpersonalisierung für das E-Commerce Geschäft? Wie kommen die enormen Conversion Steigerungen zustande? Welche Daten sind hierfür nutzbar? Social Media Facebook Advertising und Social Targeting: Wie kommt man zu einem positiven ROI und zur erfolgreichen Nutzung von Facebook Werbung. Wie monetarisiert man Fans? Was ist eigentlich der Wert eines Fans für ihr Geschäft? Mobile & Location Based Services Cross Channel Marketing: Was sind die Strategien im stationären Handel? QR Codes, WAP Push Messages und Echtzeitgeoinformationen schaffen neue Möglichkeiten und lassen online und offline zusammenwachsen.

Technology

Providing the worldwide leading
technology platform for the personalized web
FULLY AUTOMATED // PERSONALIZED & HIGHLY TARGETED // BASED ON MACHINE LEARNING & REAL TIME DATA

BIG DATA – Die Daten sind schon da!

Shop & Product
Geo IPTV
Data
Data
BI &
Analytics Data
Marketing
CRM & Channel Data
Customer Data

Enabling real time
personalization
WHERE EVERY INDIVIDUAL

 GETS THE RIGHT CONTENT HE IS INTERESTED IN WITHOUT
SEARCHING FOR

 SEES PERSONALIZED ADVERTISING HE IS INTERESTED IN

 RECEIVES THE TAILORED PRODUCT RECOMMENDATIONS

 IN REAL TIME AND ON ANY DEVICE FROM WEB & MOBILE
TO VOICE SEARCH & TV

ADTELLIGENCE PRODUKT PORTFOLIO
Fully automated 1 to 1 digital marketing

ADTELLIGENCE FULL SERVICE BETREUUNG
Fully automated 1 to 1 digital marketing

QR CODES, SOCIAL
NICHT SUCHEN
& MOBILE
SONDERN FINDEN
VERBINDEN

PERSONALISIERTES
SHOPPING AUF
ALLEN GERÄTEN

AGENDA - THE FUTURE OF ECOMMERCE
Big Data, Social, Mobile & Real Time Personalization

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Intro Presentation - Future of eCommerce - Big Data, Social, Mobile & Real Time Personalizatoin Michael Altendorf CEO Adtelligence

2.    

4. Providing the worldwide leading technology platform for the personalized web FULLY AUTOMATED // PERSONALIZED & HIGHLY TARGETED // BASED ON MACHINE LEARNING & REAL TIME DATA

5. BIG DATA – Die Daten sind schon da! Shop & Product Geo IPTV Data Data BI & Analytics Data Marketing CRM & Channel Data Customer Data

6. Enabling real time personalization WHERE EVERY INDIVIDUAL  GETS THE RIGHT CONTENT HE IS INTERESTED IN WITHOUT SEARCHING FOR  SEES PERSONALIZED ADVERTISING HE IS INTERESTED IN  RECEIVES THE TAILORED PRODUCT RECOMMENDATIONS  IN REAL TIME AND ON ANY DEVICE FROM WEB & MOBILE TO VOICE SEARCH & TV

7. ADTELLIGENCE PRODUKT PORTFOLIO Fully automated 1 to 1 digital marketing

8. ADTELLIGENCE FULL SERVICE BETREUUNG Fully automated 1 to 1 digital marketing

9. WAS SIND DIE KEY TRENDS 2013?

10.    

11. 3-5“ 7-10“ 20-30“ 40-60“    

12. QR CODES, SOCIAL NICHT SUCHEN & MOBILE SONDERN FINDEN VERBINDEN PERSONALISIERTES SHOPPING AUF ALLEN GERÄTEN

13.

14. AGENDA - THE FUTURE OF ECOMMERCE Big Data, Social, Mobile & Real Time Personalization

Intro Presentation - Future of eCommerce - Big Data, Social, Mobile & Real Time Personalizatoin Michael Altendorf CEO Adtelligence

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