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Points of Light/HandsOn Innovation Hubs
1.
Storytelling: Building a
Tribe of True Believers HandsOn InnovationHubs - December 2011 © 2011 www.getstoried.com 1
2.
BELIEFS © 2011
www.getstoried.com 2
3.
POP QUIZ Exploring Brand
Perceptions Study in 2009 by BBMG of 2,000 consumers asked what brands they perceive as most environmentally and socially responsible in America. © 2011 www.getstoried.com 3
4.
BEST POP QUIZ Exploring Brand
Perceptions Study in 2009 by BBMG of 2,000 consumers asked what brands they perceive as most environmentally and socially responsible in America. © 2011 www.getstoried.com 3
5.
BEST
WORST POP QUIZ Exploring Brand Perceptions Study in 2009 by BBMG of 2,000 consumers asked what brands they perceive as most environmentally and socially responsible in America. © 2011 www.getstoried.com 3
6.
Something Tribal...
© 2011 www.getstoried.com 4
7.
PRIUS
VOLVO BENZ CIVIC © 2011 www.getstoried.com 5
8.
ETHOS
ALUMNI FAITH DREAMS © 2011 www.getstoried.com 6
9.
People don’t buy
a product, cause, or brand. They buy the story that’s attached to it. © 2011 www.getstoried.com 7
10.
Volunteer Bill of
Rights Source: Beth Kanter © 2011 www.getstoried.com 8
11.
Volunteer Bill of
Rights Source: Beth Kanter © 2011 www.getstoried.com 8
12.
© 2011 www.getstoried.com
9
13.
WDYDWYD? © 2011
www.getstoried.com 10
14.
“Tell a story
people can identify with as their own, and the need to persuade, convince, or sell them on anything disappears.” © 2011 www.getstoried.com 11
15.
Today’s Agenda 1. Something
to believe in 2. Start with the messenger 3. Reframe the conversation 4. Story themes for volunteerism 5. How to story blueprint any idea © 2011 www.getstoried.com 12
16.
Help people locate themselves
in your story © 2011 www.getstoried.com 13
17.
MY STORY
Perpetual misfit, nerd, and outsider... © 2011 www.getstoried.com 14
18.
Born in Ohio,
I Grew Up In: Bussiny Brentwood/L.A. Switzerland California © 2011 www.getstoried.com 15
19.
Inventor
Artist/Teacher © 2011 www.getstoried.com 16
20.
I studied cultural
anthropology and comparative religion © 2011 www.getstoried.com 17
21.
I’m better in
the future... © 2011 www.getstoried.com 18
22.
Social Entrepreneur Volunteer Solutions
CitySkills © 2011 www.getstoried.com 19
23.
Storytelling...
© 2011 www.getstoried.com 20
24.
Storytelling...
© 2011 www.getstoried.com 20
25.
consultant speaker
© 2011 www.getstoried.com 21
26.
consultant speaker author/publisher podcaster journalist professor dean designer curator
© 2011 www.getstoried.com 21
27.
Read by 10,000
Change-Makers Since Dec 2009 © 2011 www.getstoried.com 22
28.
YOUR STORY
© 2011 www.getstoried.com 23
29.
© 2011 www.getstoried.com
24
30.
Back Story Exercise
- What forces shaped you - Where you were born/raised - Who your parents are - What you studied in life - Why you see the world as you do - Why is volunteerism a passion? © 2011 www.getstoried.com 25
31.
“I had to
know and understand my own story before I could listen to and help other people with theirs.” - Barack Obama © 2011 www.getstoried.com 26
32.
Discover Invisible Lines
of Connection (there’s a science to it too...) © 2011 www.getstoried.com 27
33.
< HOW to tell
the story > Having a story that’s WORTH telling © 2011 www.getstoried.com 28
34.
REFRAME THE CONVO
© 2011 www.getstoried.com 29
35.
Peter Drucker’s Definition
of “Entrepreneurship”: © 2011 www.getstoried.com 30
36.
Peter Drucker’s Definition
of “Entrepreneurship”: INNOVATION © 2011 www.getstoried.com 30
37.
Peter Drucker’s Definition
of “Entrepreneurship”: INNOVATION + MARKETING © 2011 www.getstoried.com 30
38.
Peter Drucker’s Definition
of “Entrepreneurship”: INNOVATION + MARKETING (relevance) © 2011 www.getstoried.com 30
39.
Peter Drucker’s Definition
of “Entrepreneurship”: INNOVATION + MARKETING (relevance) (credibility) © 2011 www.getstoried.com 30
40.
© 2011 www.getstoried.com
31
41.
The Long Walk
Home... © 2011 www.getstoried.com 31
42.
Entrepreneurs. Changemakers. Innovators. ‣How do you
translate something new and different into mainstream acceptance? ‣How do you get others to believe, see, and care about the same things you do? © 2011 www.getstoried.com 32
43.
Brand Story Engagement How
Constituents Locate Themselves in Your Story 1 2 3 Emotional Meaningful Pride of capital experiences belonging MOTIVATION PLATFORM OWNERSHIP Mission Memorable acts Self-identification Needs/interests Symbolic celebration Co-creation Dreams/aspirations Social connection Status/recognition © 2011 www.getstoried.com 33
44.
© 2011 www.getstoried.com
34
45.
Intermediary = Harder
Story to Tell © 2011 www.getstoried.com 35
46.
Where do you
feel misunderstood and under- appreciated? © 2011 www.getstoried.com 36
47.
You are the
brand voice advocate for volunteerism. © 2011 www.getstoried.com 37
48.
Service is a
Cultural Value © 2011 www.getstoried.com 38
49.
© 2011 www.getstoried.com
39
50.
YOUR BIGGER
STORY © 2011 www.getstoried.com 40
51.
© 2011 www.getstoried.com
41
52.
FIND BIGGER STORY >
context > culture > change © 2011 www.getstoried.com 42
53.
Choose a Point of
View © 2011 www.getstoried.com 43
54.
Story of Place New
York, NY Santa Cruz, CA Minneapolis, MN © 2011 www.getstoried.com 44
55.
Rates of Volunteerism
Across the U.S. Source: Corp for Public Service 2011 © 2011 www.getstoried.com 45
56.
“Story is ultimately
about relationship. The soul of the land becomes the soul of our culture not through information or data alone, but through the metaphor and analogy of story." - Peter Forbes © 2011 www.getstoried.com 46
57.
“What is a
Healthy Community?” Portland, OR (Pacific NW) © 2011 www.getstoried.com 47
58.
Story of Place
Exercise - What is unique about your city? - Describe the landscape - Describe the history - Describe the culture - Describe the assets - Describe the challenges - Describe the character © 2011 www.getstoried.com 48
59.
The bigger the
story, the more room under the tent for people to locate themselves in it. © 2011 www.getstoried.com 49
60.
EVOLVING STORYLINES
© 2011 www.getstoried.com 50
61.
© 2011 www.getstoried.com
51
62.
The Evolution of
AARP: Creating a Contrast Frame Old Story New Story Twilight Years Third-Age Elders/Retired 60 is the new 30 Tireless Defender Resource Center Transactional Relational © 2011 www.getstoried.com 52
63.
The multi-million dollar
renovation of Laniākea into a Downtown Women’s Club “with a mission” broadened the appeal and benefits of membership Hawai’i Women’s Org ‣$5MM biz transformation of community nonprofit ‣Re-invented story, linking past/future into relevance ‣Story: what it means to be a working woman © 2011 www.getstoried.com 53
64.
The Evolution of
YWCA of O’ahu: Creating a Contrast Frame Old Story New Story Philanthropy Membership Help Less Fortunate Working Women Social Justice Community Leadership Swim and Gym Downtown W Club © 2011 www.getstoried.com 54
65.
INDIVIDUAL Versus TEAM
Special Olympics is trying to address the challenge of social isolation. Despite the highs of game-day achievement, athletes return back to their lives and experience separation or exclusion. © 2011 www.getstoried.com 55
66.
Old Story
New Story INDIVIDUAL Versus TEAM Special Olympics is trying to address the challenge of social isolation. Despite the highs of game-day achievement, athletes return back to their lives and experience separation or exclusion. © 2011 www.getstoried.com 55
67.
The Evolution of
Special Olympics: Creating a Contrast Frame Old Story New Story Individual achievement Social cohesion I am special We are similar Separate Inclusion Competitive glory Collaborative success © 2011 www.getstoried.com 56
68.
Evolution of HandsOn
Story: Creating a Contrast Frame Old Story New Story © 2011 www.getstoried.com 57
69.
How You See
Yourself = How You See the World = How the World Sees You © 2011 www.getstoried.com 58
70.
Session Recap 1. Something
to believe in 2. Start with the messenger 3. Reframe the conversation 4. Story themes for volunteerism 5. Create story blueprint for project © 2011 www.getstoried.com 59
71.
Identity is destiny.
© 2011 www.getstoried.com 60
72.
Want to Improve
Your Story? World’s Largest Virtual Conf on Storytelling (March/April 2012) Download free copy by visiting www.getstoried.com © 2011 www.getstoried.com 61
73.
© 2011 www.getstoried.com
62
74.
Story Blueprint: How
to Map Your Message HandsOn InnovationHubs - December 2011 © 2011 www.getstoried.com 63
75.
DISBELIEF People aren’t believing, identifying, and
buying into the old stories. © 2011 www.getstoried.com 64
76.
Control the frame.
Own the story. © 2011 www.getstoried.com 65
77.
Become a MASTR Storyteller
© 2011 www.getstoried.com 66
78.
Motivations Audience Stakes Trust Relationship
© 2011 www.getstoried.com 67
79.
Motivations What inspired you
to act? Why should I trust you? How is this relevant to me? © 2011 www.getstoried.com 68
80.
Get Personal
© 2011 www.getstoried.com 69
81.
Story of Origin
© 2011 www.getstoried.com 70
82.
Audience Who is audience
(exactly)? How are you similar? (relate) What is their challenge? © 2011 www.getstoried.com 71
83.
3 Types of
Citizens 1. Personally Responsible Help people they know...donate blood 2. Participatory Citizens Active in community projects 3. Justice-Oriented Citizens Examine causes and possible solutions Source: Joseph E. Kahne, Professor, Mills College. Study of 500 teenagers three years after high school graduation. Published in NYTimes, 7/31/10 © 2011 www.getstoried.com 72
84.
Get Empathic
© 2011 www.getstoried.com 73
85.
Stakes Why right now?
(Context) What forces at play? (EST) What is cost of inaction? © 2011 www.getstoried.com 74
86.
Get Honest
© 2011 www.getstoried.com 75
87.
Trust How solution solves
issue? How build confidence? What makes it believable? © 2011 www.getstoried.com 76
88.
Get Proof
© 2011 www.getstoried.com 77
89.
Relationship What role can
I play in story? How can I be a part of this? What’s call to action? © 2011 www.getstoried.com 78
90.
Get Engaged
© 2011 www.getstoried.com 79
91.
Motivations Audience Stakes Trust Relationship
© 2011 www.getstoried.com 80
92.
Final Recap 1. Something
to believe in 2. Start with the messenger 3. Reframe the conversation 4. Story themes for volunteerism 5. Create story blueprint for project © 2011 www.getstoried.com 81
93.
See it to
Believe It © 2011 www.getstoried.com 82
94.
“The process of
putting your life into order with a beginning, middle, and end forces you to see cause and effect.” - Catherine Barnes, The Moth © 2011 www.getstoried.com 83
95.
Want to Improve
Your Story? World’s Largest Virtual Conf on Storytelling (Feb 2012) Download free copy by visiting www.getstoried.com © 2011 www.getstoried.com 84
Notas del editor
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