BrainActive Consumers Panel Book

Consumer Panel Book 2009

BrainActive Research
Go where they go. Follow their minds.

Consumer Panel Book

Table of Contents

Why Choosing BrainActive for Eastern Europe market research ............................................................................................... 2
Summary facts .............................................................................................................................................................................. 3

Austria ........................................................................................................................................................................................... 5

Belarus .......................................................................................................................................................................................... 8

Bulgaria ......................................................................................................................................................................................... 10
Czech Republic ............................................................................................................................................................................. 13

Croatia ........................................................................................................................................................................................... 14
Estonia .......................................................................................................................................................................................... 17

Greece ........................................................................................................................................................................................... 20

Hungary ........................................................................................................................................................................................ 23

Kazakhstan ................................................................................................................................................................................... 25

Latvia ............................................................................................................................................................................................ 28

Lithuania ....................................................................................................................................................................................... 31

Poland ........................................................................................................................................................................................... 34

Romania ........................................................................................................................................................................................ 37
Russia ............................................................................................................................................................................................ 40
Serbia ............................................................................................................................................................................................ 45

Slovakia ......................................................................................................................................................................................... 47
Slovenia ......................................................................................................................................................................................... 50
Turkey ........................................................................................................................................................................................... 53

Ukraine .......................................................................................................................................................................................... 57

2
BrainActive Research 28 Rucar, 012257 Bucharest, Romania Email: rfq@brainactive-mr.com
Go where they go. Follow their minds. Tel: +40 743 555 032 Web: www.brainactive-mr.com

Consumer Panel Book

Why choosing BrainActive for Eastern Europe market research

BrainActive Market Research is the online market research expert in the emerging area of Central and Eastern Europe. Our aim is to be the
steady shoulder for all local and global market research players, whenever comes about unlocking the minds of this very challenged and, at
the same time, unique part of the world.

Local experts know better.

The deep knowledge of each Eastern market we cover backed up by our managing team’s extended expertise in online market research
enables us to have a strong sense of accuracy in determining incidences, finding our hard-to-get targets, providing national representative
structures and suggesting caveats or feasible approaches fit to all countries in our portfolio.

That counts as a risk-free way of collecting information in the CEE area, since it saves both time and money resources.

1.6+ million double or 4 times opt-in online panel members in the Central and Eastern Europe.

We cover the vast majority of the Eastern markets, including Russia, Turkey, Poland, Romania, Bulgaria, Ukraine, Greece and many
others. Just look through this document to understand more about how we can serve your needs or simply drop us an email at
rfq@brainactive-mr.com – we’d be happy to hearing from you!

Get all from one safe place.

We have grown into a one-stop shop facility for all global market research consumers interested in the CEE, who benefit from the
advantages of online methodology over traditional ones.

From online survey programming and hosting until data delivery in the formats you need, BrainActive covers it all. We deliver high quality,
motivated online CEE samples to fully support all your global research needs.

Smart processes = less time & costs for you.

This is why we take pride in using one of the most efficient communication systems in the market research industry, the Unique Point of
Contact. Translation? Forget about contacting five people, located in five different countries and generate an unlimited email exchange
process in approximate English, which often makes the whole thing lot complicated than it should be.

Use your time wisely. Get faster, more reliable and trustful data together with lower risks, lower costs and fewer headaches. Just focus on
the things that matters most to you.

The time zone advantage is on your side.

The fact that we’re actually located in the CEE gives you the opportunity to have at least one thing off your daily “to-do” list. We’re working
during your off-business hours and we’re producing out of Bucharest, Romania. That means lower costs for us and higher cost-flexibility
for you.

BrainActive Research
Go where they go. Follow their minds.

3

Consumer Panel Book

Panel facts summary
Last Update: Jul-09

Country Total
Austria 189,229
Belarus 9,949
Bulgaria 22,943
Croatia 9,572
Czech Republic 66,291
Estonia 18,302
Greece 49,714
Hungary 106,631
Kazakhstan 7,094
Latvia 16,711
Lithuania 14,751
Poland 272,831
Romania 73,433
Russia 458,035
Serbia 1,600
Slovakia 2,000
Slovenia 29,170
Turkey 209,381
Ukraine 43,430
Total 1,601,066

The following pages detail our July 2009 panel access features. From simple figures to national representative structure and special caveats
when running online research in a particular market, you can find it all here.

If you need more info we’d be happy to hear from you at rfq@brainactive-mr.com.

4

Austria

AUSTRIA
Country Austria
General population 8,249,000
Estimated Population Online 5,856,790
Internet penetration 71%
Panel size* 189,229
*Updated Jul-09

Scroll down to learn more about: There's even more info! See below:
Cautions & learnings about running online research in Austria Internet usage stats Professional education
Further Austrian panel profiling Children <18 in hhld Market size
Feasible Census Rep quotas Students in university Income
Working position Marital status

BASIC DEMOGRAPHICS

DEMOGRAPHIC CENSUS (%) BrainActive PANEL (%) BrainActive PANEL (#) INTERNET USERS (%)
Gender
Male 48.7% 48.0% 90,830 55.0%
Female 51.3% 52.0% 98,399 45.0%
Age
15-29 26.8% 40.7% 77,016 39.0%
30-44 31.5% 36.3% 68,690 36.0%
45-59 18.6% 17.9% 33,872 20.0%
60+ 23.1% 5.1% 9,651 5.0%
Region
East Austria (Burgerland, Lower Austria, Vienna) 42.7% 51.9% 98,210
Southern Austria (Carinthia, Styria) 21.3% 18.6% 35,197
To be available soon
Western Austria (Upper Austria, Salzburg, Tirol,
Vorarlberg) 36.0% 29.5% 55,823
Household size
Household Size 1 15.6% 17.9% 33,872
Household Size 2 27.9% 31.5% 59,607
Household Size 3 21.9% 22.6% 42,766 To be available soon
Household Size 4 20.6% 18.2% 34,440
Household Size 5+ 14.0% 9.8% 18,544
Education
Low: Volks-/Hauptschule / AHS Unterstufe /
Sonderschule 27.1% 22.4% 42,387 17.0%
Medium: AHS Oberstufe / BHS / BMS / Polytech.Schule 26.9% 20.5% 38,792 62.0%
High: Matura, (Fach-)Hochschulreife 10.2% 50.1% 94,804 21.0%
Other education 35.8% 6.9% 13,057
Working status
Active (Full time, Part time, self employed, unemployed) 48.8% 61.9% 117,133
Inactive (Never worked, Retired, Student/Pupil) 51.2% 39.1% 73,989
Employment status
Employed 45.8%
Unemployed 3.0%
Parental leave 1.5%
Students 5.8%
To be available soon To be available soon To be available soon
Under the working age (15 y.o.) 15.3%
Retired 21.5%
Housewife 5.2%
Other 1.9%
Market size
Less than 5.000 habitants 29.3% 55,444 40.0%
5.000 – 50.000 habitants To be available 29.7% 56,201 25.0%
50.000 – 1 Million habitants soon 13.7% 25,924 35.0%
More than 1 Million habitants 27.3% 51,660
Net annual income per household member
under 15,000 EUR 20.0% 19.0% 35,954
from 15,001 to 21,000 EUR 20.0% 20.9% 39,549
from 21,001 to 30,000 EUR 30.0% 22.8% 43,144
from 30,001 to 39,000 EUR 20.0% 20.5% 38,792
from 39,001 to 48,000 EUR 7.0% 9.6% 18,166
more than 48,001 EUR 3.0% 7.2% 13,625

5

Austria

Marital status
Single 30.8% 60.5% 114,484
Married 52.8% 28.6% 54,120
Divorced 7.8% 10.0% 18,923
Widowed 8.6% 0.9% 1,703

INTERNET CONNECTION AND USAGE STATISTICS

Internet connection at home
Refers to: All households
Yes 69%
No 31%
Internet connection type at home
HHlds with Internet
Refers to:
access at home
Broadband connection 79%
Dial-up access over normal telephone line or
18%
ISDN
Mobile phone over narrowband (WAP, GPRS,
6%
etc.)
Place of connection
Persons 16-74 who
Refers to: used Internet in the
past 3 months
At home 80%
Place of work (other than home) 51%
Other places 10%
Frequency of Internet usage
Persons 16-74 who
past 3 months
Every day or almost every day 68%
At least once a week (but not every day) 24%
At least once a month (but not every week) 6%
Less than once a month 2%

FURTHER PANEL PROFILING

BrainActive PANEL BrainActive PANEL
MORE DEMOGRAPHICS (%) (#)
Children <18 in household
Yes 24.7% 46,740
No 75.3% 142,490

Students enrolled at university
Yes 14.2% 26,871
No 85.8% 162,359

Working position
Labourer / skilled labourer 20.9% 39,549
Employee / civil servant 34.7% 65,663
Senior employee / civil servant 18.5% 35,007
Freelance / professional 13.4% 25,357
Management / director 6.4% 12,111
Proprietor 6.1% 11,543

Professional education
Apprenticeship with certificate 32.5% 61,499
Apprenticeship without certificate 2.8% 5,298
Studies with certificate 20.9% 39,549
Studies without certificate 19.9% 37,657
No apprenticeship (yet) 23.8% 45,037

Source:
(1) Eurostat 2008
(2) Statistik.at (2008)

6

Belarus

BELARUS

Country Belarus
Panel size* 9,949
*Updated Jul-09

Belarus Internet users
Cautions & learnings about running online research in Belarus Working status
profile
Feasible Census Rep quotas Occupation Children in household
Income Household size
Area of employment Urbanization

BASIC DEMOGRAPHICS

Gender
Male 46.6% 45.1% 4,487 55.0%
Female 53.4% 54.9% 5,462 45.0%
Age
16-24 18.6% 45.0% 4,477 45.0%
25-34 17.2% 34.5% 3,432 27.0%
35-44 20.4% 11.1% 1,104 18.0%
45-54 14.5% 7.4% 736 9.0%
55+ 29.3% 1.5% 149 1.0%
Region
Brest 14.8% 13.8%
Vitebsk 13.1% 6.2%
Gomel 15.1% 11.6%
Grodno 11.4% To be available soon not yet available 6.1%
Minsk-City 18.9% 21.7%
Minsk 15.0% 21.0%
Mogilev 11.6% 12.5%
Marital status
Never married 57.8% 5,750 54.0%
Married/Live together To be available 30.6% 3,044 39.0%
Divorced soon 9.9% 985 4.0%
Widowed 1.7% 169 3.0%
Education
Elementary 1.9% 189
Secondary 12.4% 1,234
Specialized secondary To be available 18.6% 1,850
Higher education in progress soon 25.2% 2,507
Completed higher education 40.7% 4,049
Doctorate degree 1.3% 129
Working status
Employed 47.0% 73.3% 7,292
Not employed 53.0% 26.7% 2,656
Children in household
Have any children 14.3% 44.0% 4,377
0 to 24 months 21.6% 946
2 to 3 years 13.9% 608
4 to 6 years 20.9% 915
To be available To be available soon
7 to 10 years 19.7% 862
soon
11 to 14 years 15.4% 674
15 to 18 years 14.1% 617
Over 18 years 28.1% 1,230
Household size
Household Size 1 26.2% 10.0% 995 5.0%
Household Size 2 26.2% 20.0% 1,990 17.0%
Household Size 3 22.2% 34.0% 3,383 34.0%
Household Size 4 18.6% 27.0% 2,686 33.0%
Household Size 5+ 6.8% 9.0% 895 11.0%

7

Belarus

Monthly Household Income Per Family Member
(Russian Rubles)
Less than 3000 9.0% 895
3000-5000 11.0% 1,094
5000 - 10000 22.0% 2,189
10000 - 15000 14.0% 1,393
To be available
15000 - 20000 7.0% 696 To be available soon
soon
20000 - 50000 8.0% 796
50000 - 100000 3.0% 298
More then 100000 1.0% 99
Not sure 25.0% 2,487
Occupation
Head of the company / General manager / Chief Executive
Manager/Deputy director 4.4% 434
Division head / Head of organizational unit / Head of
department To be available 6.6% 655
Specialist, no subordinates soon 65.6% 6,524
White-collar worker 17.7% 1,764
Blue Collars 3.7% 363
Others 2.1% 206
Urbanization
Urban 73.9%
To be available soon not yet available To be available soon
Rural 26.1%

Sources:
(1) InternetWorldStats.com (2008),
(2) http://belstat.gov.by (2008)

8

Bulgaria

BULGARIA

Country Bulgaria
Panel size 22,943
*Updated Jul-09

Cautions & learnings about running online research in Bulgaria Internet usage stats Household size
Further Bulgarian panel profiling Employee company size Income
Feasible Census Rep quotas Car owners Working status
Internet connection type Occupation

BASIC DEMOGRAPHICS

Gender
Male 48.8% 32.7% 7,504 50.5%
Female 51.2% 67.3% 15,438 49.5%
Age
18-24 15.3% 24.0% 5,506 31.8%
25-34 19.1% 36.0% 8,259 28.7%
35-44 17.7% 17.0% 3,900 20.1%
45-54 18.0% 14.0% 3,212 14.4%
55+ 30.0% 9.0% 2,065 5.0%
Region
Northwest Region 7.0% 5.1% 1,177
North Central Region 14.9% 13.0% 2,978
Northeast Region 16.6% 14.1% 3,223
Southwest Region 11.7% 7.3% 1,679 To be available soon
Sofia 14.8% 34.7% 7,961
South Central Region 24.9% 17.2% 3,942
Southeast Region 10.1% 8.6% 1,980
Household size
Household Size 1 8.5% 6.8% 1,567
Household Size 2 25.8% 20.6% 4,719
Household Size 4 24.6% 28.9% 6,619
Household Size 5+ 15.1% 10.3% 2,358
Income per household/month (Bulgarian Leva)
1-300 BGN 4.1% 943
301-500 BGN 10.8% 2,485
501-750 BGN 15.7% 3,609
751-1000 BGN 19.4% 4,444
1001-1500 BGN To be available soon 20.0% 4,584 To be available soon
1501-2500 BGN 12.8% 2,937
2501-4000 BGN 4.4% 1,007
More than 4000 BGN 1.6% 374
No answer/Don't know 11.2% 2,563
Working status
Occupation
Company owner 7.0% 1,606
Top-manager 5.0% 1,147
Manager 12.0% 2,753
Specialist 24.0% 5,506
White collar To be available soon 30.0% 6,883 To be available soon
State employee/military man 5.0% 1,147
Qualified worker 11.0% 2,524
Unqualified worker 2.0% 459
Other 3.0% 688

9

Bulgaria


Yes 25%
No 75%
HHlds with Internet
Refers to:
access at home
Dial-up access over normal telephone line or ISDN 17%
Mobile phone over narrowband (WAP, GPRS, etc.) 8%
Place of connection
Persons 16-74 who
past 3 months
At home 79%
Other places 11%
Persons 16-74 who
Belarus
Belarus day
Every day or almost every 61%
past 3 months


Sources:
(1) Eurostat 2008
(2) Bulgarian Statistics Institute (http://www.nsi.bg) (2008)

10

Czech Republic

CZECH REPUBLIC
Czech
Country Republic
Panel size* 66,291
*Updated Jul-09

Cautions & learnings about running online research in Czech Republic Internet usage stats Income
Feasible Census Rep quotas Marital status Household size
Working status

BASIC DEMOGRAPHICS

Gender
Male 49.7% 50.0% 33,145 52.6%
Female 50.3% 50.0% 33,145 47.4%
Age
16-24 15.1% 35.0% 23,202 24.9%
25-34 21.5% 31.0% 20,550 27.4%
35-44 18.0% 17.0% 11,269 21.1%
45-54 17.2% 10.0% 6,629 15.5%
55-64 17.9% 6.0% 3,977 9.5%
65-74 10.3% 1.0% 663 1.6%
Region
CENTER (Střední Čechy,Praha) 22.9% 24.8% 16,453 33.1%
EAST (Moravskoslezsko,Střední Morava) 24.1% 24.1% 15,956 13.3%
NORTH-EAST (Severovýchod) 14.4% 11.8% 7,789 11.5%
NORTH-WEST (Severozápad) 11.1% 11.8% 7,789 18.6%
SOUTH-EAST (Jihovýchod) 15.9% 15.9% 10,554 8.0%
SOUTH-WEST (Jihozápad) 11.5% 9.3% 6,192 10.9%
Household size
Household Size 2 29.4% 19.0% 12,615
Household Size 4 27.1% 30.6% 20,278
Household Size 5+ 9.6% 16.4% 10,885
Monthly Household Income (Czech Krona - Kc)
0-10,000 Kc 4.7% 3,129
10,001-15,000 Kc 9.3% 6,132
15,001-20,000 Kc 16.6% 10,998
20,001-30,000 Kc 29.2% 19,330
To be available soon To be available soon
30,001-40,000 Kc 18.9% 12,502
40,001-50,000 Kc 8.6% 5,675
50,001 Kc and over 6.8% 4,508
Don't want to answer 6.1% 4,017
Working status
Marital Status
Never married (single) 39.6% 26,278
Domestic partner (living as a couple) 11.2% 7,438
Married 38.1% 25,237
Separated (not divorced) 0.72% 477
Divorced 9.6% 6,337
Widowed 0.79% 524

11

Czech Republic


Yes 25%
No 75%
HHlds with
Refers to: Internet access at
home
Place of connection
Persons 16-74
who used Internet
Refers to:
in the past 3
months
At home 79%
Other places 11%
Persons 16-74
who used Internet
Refers to:
in the past 3
months

Sources:
(1) Eurostat 2008
(2) Czech Statistics on Information Society (2008)

12

Croatia

CROATIA

Country Croatia
Panel size 9,572
*Updated Jul-09

Cautions & learnings about running online research in Croatia Internet usage stats Education
Feasible Census Rep quotas

BASIC DEMOGRAPHICS

DEMOGRAPHIC CENSUS (%) BrainActive PANEL (%) BrainActive PANEL (#)
Gender
Male 48.2% 46.8% 4,480
Female 51.8% 53.2% 5,092
Age
15-24 13.0% 24.9% 2,383
25-34 21.8% 33.7% 3,226
35-44 21.6% 22.8% 2,182
45-54 15.0% 18.6% 1,780
55+ 28.6%
Region
County of Zagreb 7.0%
Krapina-Zagorje 3.2%
Sisak-Moslavina 4.2%
Karlovac 3.2%
Varaždin 4.2%
Koprivnica-Križevci 2.8%
Bjelovar-Bilogora 3.0%
Primorje-Gorski kotar 6.9%
Lika-Senj 1.2%
Virovitica-Podravina 2.1%
Požega-Slavonia 1.9% To be available soon To be available soon
Slavonski Brod-Posavina 4.0%
Zadar 3.7%
Osijek-Baranja 7.4%
Šibenik-Knin 2.5%
Vukovar-Sirmium 4.6%
Split-Dalmatia 10.4%
Istria 4.6%
Dubrovnik-Neretva 2.8%
Meðimurje 2.7%
City of Zagreb 17.6%
Working status
Education
Elementary school 20.9% 1.2% 115
Secondary school 62.4% 52.3% 5,006
High school/ University 16.7% 46.5% 4,451

Marital status
Single 44.0%
Married 53.1%
Widowed 0.7%
Divorced 2.2%

13

Croatia


Yes 45%
No 55%
HHlds with
Refers to: Internet access
at home
Household uses a DSL (e.g. ADSL, SHDSL, etc)
55%
connection
Place of connection
Persons 16-74
who used
Refers to:
Internet in the
past 3 months
At home 85%
Other places 6%
Persons 16-74
who used
Refers to:
Internet in the
past 3 months

Sources:
(1) Eurostat 2008
(2) Croatian Statistics Bureau (http://www.dzs.hr) (2008)

14

Estonia

ESTONIA

Country Estonia
Estimated Population Online 863,019
Panel size* 18,302
*Updated Jul-09

Cautions & learnings about running online research in Estonia Internet usage stats Children in household
Feasible Census Rep quotas Occupation Working status
Household size Urbanization
Ethnics Income
Online shopping habits

BASIC DEMOGRAPHICS

Gender
Male 47.0% 40.0% 7,321 46.7%
Female 53.0% 60.0% 10,981 53.3%
Age
16-24 18.2% 20.7% 3,788 26.0%
25-34 18.5% 23.0% 4,209 24.9%
35-44 17.6% 24.0% 4,392 21.2%
45-54 18.3% 19.0% 3,477 16.7%
55+ 27.4% 13.0% 2,379 11.1%
Region
Northern Estonia (Harju county) 30.2% 8.6%
City of Tallinn 22.9% 36.6%
Western Estonia (Hiiu county, Lääne county, Pärnu county,
Saare county) 9.3% 11.1%
North-Eastern Estonia (Ida-Viru county) 9.8% To be available soon not yet available 9.9%
Central Estonia (Järva county, Lääne-Viru county, Rapla
county) 8.0% 9.9%
Southern Estonia (Põlva county, Jõgeva county, Tartu
county, Valga county, Viljandi county, Võru county) 19.8% 23.9%
Marital status
Never married 53.6% 9,809
Married/Live together To be available 35.5% 6,489
not yet available
Divorced soon 9.0% 1,641
Widowed 2.0% 363
Education
Elementary 28.7% 6.7% 1,221 17.9%
Secondary 14.8% 28.1% 5,134 24.0%
Specialized secondary 10.9% 31.2% 5,706 24.7%
Higher education in progress 27.3% 18.6% 3,397 20.0%
Completed higher education 18.0% 14.7% 2,691 13.1%
Doctorate degree 0.3% 0.8% 153 0.3%
Working status
Active (Full time, Part time, Self employed, Unemployed) 78.1% 70.4% 12,884 76.0%
Inactive (Never worked, Retired, Student/Pupil) 22.0% 29.6% 5,420 24.0%
Children in household
Have any children not applicable 35.0% 6,406
0 to 24 months 2.3% 3.5% 641
2 to 3 years 2.2% 3.2% 576
4 to 6 years 3.0% 5.3% 961
7 to 10 years 3.8% 4.9% 897
11 to 14 years 3.7% 3.5% 641
15 to 18 years 5.4% 2.8% 512
Over 18 years not applicable 2.5% 448
Household size
Household Size 1 15.2% 12.0% 2,196
Household Size 2 27.9% 25.0% 4,575
Household Size 4 19.5% 21.0% 3,843
Household Size 5+ 11.4% 7.0% 1,281 Estonia

15

Estonia

Occupation
Head of the company / General manager / Chief Executive
Manager/Deputy director 4.0% 732
Division head / Head of organizational unit / Head of
department To be available 8.0% 1,464
Specialist, no subordinates soon 65.0% 11,896
White-collar worker 12.0% 2,196
Blue Collars 4.0% 732
Others 7.0% 1,281
Ethnics
Estonians 69.1%
Russians 25.8%
Ukrainians 2.1%
Byelorussians 1.2%
Finns 0.8%
Tatars 0.2% To be available soon To be available soon To be available soon
Latvians 0.2%
Poles 0.2%
Jews 0.1%
Lithuanians 0.2%
Germans 0.1%
Urbanization
Urban population 69.4% 75.0%
Rural population 30.6% 25.0%
Income per year and per household (Estonian
kroons)
Less than 12684 kroons 19.5%
12685 - 25368 kroons 20.0%
25369 - 38052 kroons 20.1% To be available soon To be available soon To be available soon
38053 - 50736 kroons 19.6%
More than 50737 kroons 20.2%

Yes 58%
No 42%
HHlds with
at home
Place of connection
Persons 16-74
who used
Refers to:
Internet in the
past 3 months
At home 87%
Other places 5%
Persons 16-74
who used
Refers to:
Internet in the
past 3 months
Online shopping habits
Users of Internet
commerce
(16.33% of all
Internet users)
Books, magazines, e-learning material 20%
Clothes, sports goods 31%
Travel and holiday accommodation 31%
Tickets for events 57%
Source: Eurostat 2008
Sources:
(1) Eurostat 2008
(2) Estonian Statistics Institute(2008)

16

Greece

GREECE
Country Greece
Panel size* 49,714
*Updated Jul-09

Major purchase decision
Cautions & learnings about running online research in Greece Internet usage stats
maker (HH)
Further Greek panel profiling Car owners Decision maker - WORK
Feasible Census Rep quotas Home owner Children in household
Daily purchase decision
Marital status
maker (HH)

BASIC DEMOGRAPHICS

Gender
Male 48.5% 53.4% 26,532 57.4%
Female 51.5% 46.6% 23,182 42.6%
Age
16-24 13.3% 18.8% 9,346 28.9%
25-34 19.8% 49.2% 24,459 30.2%
35-44 20.1% 22.0% 10,922 22.8%
45-54 18.0% 6.3% 3,112 12.6%
55-64 15.3% 3.6% 1,790 5.1%
65-74 13.4% 0.2% 75 0.4%
Region
Northern Greece (Macedonia & Thrace) 26.1% 23.7% 11,782 24.4%
North Central Greece (Thessalia, Epirus, Ionian Islands) 13.6% 5.6% 2,784 10.5%
Peloponnese and Western Greece 13.1% 6.8% 3,381 9.2%
Central Greece (Attica, Sterea Elada) 37.1% 55.1% 27,392 47.0%
Crete and Aegean Islands 10.0% 8.8% 4,375 8.9%
Household size
Household Size 1 9.6% 19.8% 9,830
Household Size 2 26.4% 40.2% 20,009
Household Size 4 28.0% 16.8% 8,328
Household Size 5+ 11.3% 5.2% 2,575
Monthly Household Income per Family Member
(Euros)
Under 600 euros 3.4% 1,690 2%
601- 900 euros 6.6% 3,286 4%
901 - 1200 euros 14.4% 7,135 9%
1201 - 1800 euros 17.0% 8,435 18%
1801 - 2400 euros 15.8% 7,855 14%
2401- 3000 euros 12.8% 6,363 13%
3000 + euros 11.5% 5,717 17%
Don't know 18.6% 9,247 22%
Working status
Active (Full time, Part time, self employed, unemployed) 50% 82% 40,517 65%
Inactive (Never worked, Retired, Student/Pupil) 50% 19% 9,197 35%
Education
Grade/Elementary/Jr. High 30.9% 1.3% 651
High School/Secondary 37.2% 19.5% 9,704
College (not graduated) 18.6% 34.2% 17,002 To be available soon
College graduate 12.0% 27.3% 13,572
Post-graduate degree 1.2% 17.7% 8,779
Marital status
Single 39.7% 65.6% 32,617
Married 7.1% 0.3% 154
Divorced 2.5% 4.4% 2,207
Widowed 50.8% 29.6% 14,735
Children in household (no. of 0-14 years of age)
0 67.5% 33,536
1 18.0% 8,967
2 10.8% 5,388
3 2.3% 1,153
4 0.6% 322
5 or more 0.7% 348

17

Greece

Yes 31%
No 69%
HHlds with Internet
Refers to:
access at home
Place of connection
Persons 16-74 who
past 3 months
At home 70%
Other places 22%
Persons 16-74 who
past 3 months

Sources:
(1) Eurostat 2008
(2) Greek Statistics on Information Society (2008)

18

Hungary

HUNGARY
Country Hungary
Panel size* 106,631
*Updated Jul-09

Cautions & learnings about running online research in Hungary Internet usage stats Working status
Feasible Census Rep quotas Marital status Income

BASIC DEMOGRAPHICS

Gender
Male 48.0% 51.7% 55,102 49.0%
Female 52.0% 48.3% 51,530 51.0%
Age
16-24 15.1% 17.2% 18,334 24.3%
25-34 20.9% 33.5% 35,705 28.2%
35-44 17.2% 30.3% 32,299 19.5%
45-54 18.9% 16.4% 17,490 17.1%
55-64 16.2% 2.3% 2,474 9.1%
65-74 11.7% 0.3% 329 1.8%
Region
Central Hungary 28.7% 34.3% 36,566
Transdanubia 30.7% 30.0% 31,984 To be available soon
North and the Great Plain 40.6% 35.7% 38,081
Household size
Household Size 2 25.6% 19.0% 20,292
Household Size 4 25.1% 30.6% 32,618
Household Size 5+ 16.6% 16.4% 17,509
Monthly Household Income (Hungarian Forint)
100 000 Ft or less 9.9% 10,608
100 001 - 125 000 Ft 10.7% 11,459
125 001 - 150 000 Ft 10.9% 11,619
150 001 - 175 000 Ft 9.8% 10,438
To be available
175 001 - 200 000 Ft 11.9% 12,712 To be available soon
soon
200 001 - 250 000 Ft 13.9% 14,855
250 001 - 300 000 Ft 8.9% 9,484
300 001 Ft or more 8.6% 9,221
Prefer not to answer 15.2% 16,237
Working status
Marital Status
Never married (single) 28.7% 30,561
Domestic partner (living as a couple) 19.2% 20,431
Married To be available 40.1% 42,716
Separated (not divorced) soon 2.3% 2,453
Divorced 8.6% 9,170
Widowed 1.2% 1,290

19

Hungary


Yes 38%
No 62%
HHlds with
at home

Place of connection
Persons 16-74
who used
Refers to:
Internet in the
past 3 months
At home 74%
Other places 11%
Persons 16-74
who used
Refers to:
Internet in the
past 3 months

Sources:
(1) Eurostat 2007;
(2) Gemius September 2007

20

BrainActive Consumers Panel Book

BrainActive Consumers Panel Book

Recomendados

Recomendados

Más contenido relacionado

Destacado

Destacado (10)

Similar a BrainActive Consumers Panel Book

Similar a BrainActive Consumers Panel Book (7)

BrainActive Consumers Panel Book