Más contenido relacionado Similar a Social Media Presentation for Y Hata (7) Social Media Presentation for Y Hata5. I am a foodie
Thursday, December 8, 11 5
7. I am on Twitter
@mikeprasad
Thursday, December 8, 11 7
8. I am on Facebook
/mikeprasad
Thursday, December 8, 11 8
9. I like
branding
Thursday, December 8, 11 9
10. I like
technology
Thursday, December 8, 11 10
11. I like
social platforms
Thursday, December 8, 11 11
12. I like
punctuation.
Thursday, December 8, 11 12
13. I’ve
founded
Thursday, December 8, 11 13
17. A
Community
Driven
Media Network
Thursday, December 8, 11 17
20. But enough
about me
Thursday, December 8, 11 20
21. But why
am I here?
Thursday, December 8, 11 21
22. But why
should you care?
Thursday, December 8, 11 22
23. I’m here to intro
you to social media
Thursday, December 8, 11 23
24. And to tell
you the secret
Thursday, December 8, 11 24
26. the secret
to social media
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41. Success in
Social Media
Thursday, December 8, 11 41
42. Success in
Social Media
is
Thursday, December 8, 11 42
43. Success in
Social Media
is Contextual
Relevance
Thursday, December 8, 11 43
44. Success in
Social Media
is Contextual
Relevance is Utility
Thursday, December 8, 11 44
45. Success in
Social Media
is Contextual
Relevance & Utility
Thursday, December 8, 11 45
46. Success in
Social Media
is Contextual
Relevance & Utility
At Scale
Thursday, December 8, 11 46
47. Success in
Social Media
is using the right
mechanism
Thursday, December 8, 11 47
48. Success in
Social Media
is using the right
mechanism + right
audience
Thursday, December 8, 11 48
49. Success in
Social Media
is using the right
mechanism + right
audience + right
brand & product
Thursday, December 8, 11 49
50. Success in
Social Media
is using the right
mechanism + right
audience + right
brand & product
Thursday, December 8, 11 50
51. Strategies for
Success in
Social Media
Thursday, December 8, 11 51
52. Strategies for
Success in
Social Media
(some with silly names)
Thursday, December 8, 11 52
53. Strategies for
Success in
Social Media
(like the Circle of Shiny)
Thursday, December 8, 11 53
55. But before we
begin that let’s
talk about the tools
Thursday, December 8, 11 55
56. But before we
begin that let’s
talk about the tools
and why they
matter.
Thursday, December 8, 11 56
58. There are over
400 social media
tools and growing.
Thursday, December 8, 11 58
59. There are over
400 social media
tools and growing.
But most of them
DON’T MATTER.
Thursday, December 8, 11 59
61. There are 7 + 2
that may.
Thursday, December 8, 11 61
62. There are 7 + 2
that may.
They are
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89. smartphones
are important
Thursday, December 8, 11 89
95. at scale
except
Thursday, December 8, 11 95
101. is like a clubhouse
Thursday, December 8, 11 101
102. is like a clubhouse
800 million active
Thursday, December 8, 11 102
103. is like a clubhouse
400 million daily
Thursday, December 8, 11 103
104. is like a clubhouse
400 million daily
with 130 friends
Thursday, December 8, 11 104
106. is a TV network
Thursday, December 8, 11 106
107. is a TV network
with more videos
per month
than the top 3
TV networks made
in the last 60 years
Thursday, December 8, 11 107
108. is a TV network
with 3 billion views
a day
Thursday, December 8, 11 108
109. is a TV network
with 400 million
mobile views a day
Thursday, December 8, 11 109
112. is a restaurant
guide
with 22 million
reviews
Thursday, December 8, 11 112
113. is a restaurant
guide
with 22 million
reviews
trusted by 61 million
diners a month
Thursday, December 8, 11 113
124. Great!
But what now?
Thursday, December 8, 11 124
125. Five
Strategies for
Success
But what now?
Thursday, December 8, 11 125
126. Five
Strategies for
Success in
Social Media
Thursday, December 8, 11 126
127. Strategy #1
Brand Like Candy
Thursday, December 8, 11 127
131. A good brand
is a caricature
Thursday, December 8, 11 131
132. A good brand
has a persona
Thursday, December 8, 11 132
133. A good brand
sets the stage
Thursday, December 8, 11 133
134. A good brand
tells a story
Thursday, December 8, 11 134
135. A good brand
creates a culture
Thursday, December 8, 11 135
143. Multiple Small Seeds vs. Single Large Audience
Traditional Large Campaign
Thursday, December 8, 11 143
144. Multiple Small Seeds vs. Single Large Audience
Traditional Large Campaign
Thursday, December 8, 11 144
145. Multiple Small Seeds vs. Single Large Audience
Traditional Large Campaign
Thursday, December 8, 11 145
146. Multiple Small Seeds vs. Single Large Audience
Stratified Granular Audience
Traditional Large Campaign
Thursday, December 8, 11 146
147. Multiple Small Seeds vs. Single Large Audience
Stratified Granular Audience
Traditional Large Campaign
Thursday, December 8, 11 147
148. Multiple Small Seeds vs. Single Large Audience
Stratified Granular Audience
Traditional Large Campaign
Thursday, December 8, 11 148
149. Multiple Small Seeds vs. Single Large Audience
Stratified Granular Audience
Social Media Mechanism
Traditional Large Campaign
Thursday, December 8, 11 149
150. Multiple Small Seeds vs. Single Large Audience
Stratified Granular Audience
Target Seeds Traditional Large Campaign
Thursday, December 8, 11 150
151. The Circle of Shiny
strategy #3
Thursday, December 8, 11 151
152. Seed
Audience
Thursday, December 8, 11 152
153. Seed
Audience
Thursday, December 8, 11 153
154. Seed
Shiny
Audience
Thursday, December 8, 11 154
155. Seed
Shiny
Audience
Firs
t Lo
ok
Thursday, December 8, 11 155
156. Seed
Shiny
Audience
Firs
t Lo
ok
at ce
re n
G rie
pe
Ex
Thursday, December 8, 11 156
157. Seed
Shiny
Audience
Firs
t Lo
ok
Ad at ce
op re n
tio G rie
n pe
Ex
Thursday, December 8, 11 157
158. Seed
Shiny
Audience
re
ort & st,
Sha
Firs
dca
t Lo
Broa
Exp
ok
Ad at ce
op re n
tio G rie
n pe
Ex
Thursday, December 8, 11 158
159. Seed
Shiny
Audience
re
ort & st,
Sha
Firs
dca
t Lo
Broa
Exp
ok
Ad at ce
op re n
tio G rie
n pe
Ex
Social Media Mechanism
Thursday, December 8, 11 159
160. Seed
Shiny
Audience
re
ort & st,
Sha
Firs
dca
t Lo
Broa
Exp
ok
Ad at ce
op re n
tio G rie
n pe
Ex
Thursday, December 8, 11 160
161. New
Shiny
Audience
re
ort & st,
Sha
Firs
dca
t Lo
Broa
Exp
ok
Ad at ce
op re n
tio G rie
n pe
Ex
Thursday, December 8, 11 161
162. Audience Shiny
re
ort & st,
Sha
Firs
dca THE
t Lo
Broa
CIRCLE OF
Exp
ok
SHINY
Ad at ce
op re n
tio G rie
n pe
Ex
Thursday, December 8, 11 162
165. Social Media
is about
People
Thursday, December 8, 11 165
177. Critical
Viral
Buzz
Thursday, December 8, 11 177
178. Critical
Viral
Buzz
Thursday, December 8, 11 178
179. Broader Critical Major
Audience Viral Press &
Adoption Buzz Exposure
Thursday, December 8, 11 179
181. Key Influencers
Targeted Grassroots Seeding
Thursday, December 8, 11 181
182. Key Influencers
Blogger Press
Targeted Grassroots Seeding
Thursday, December 8, 11 182
183. Key Influencers
Blogger Press
Local Press
Targeted Grassroots Seeding
Thursday, December 8, 11 183
184. Key Influencers
Blogger Press
Critical
Viral
Buzz
Local Press
Targeted Grassroots Seeding
Thursday, December 8, 11 184
185. Key Influencers
Blogger Press
Broader Critical Major
Audience Viral Press &
Adoption Buzz Exposure
Local Press
Targeted Grassroots Seeding
Thursday, December 8, 11 185
186. Key Influencers
Blogger Press
Broader Critical Major
Audience Viral Press &
Adoption Buzz Exposure
Local Press
Targeted Grassroots Seeding
Thursday, December 8, 11 186
194. The Burger
“Enlargement”
Thursday, December 8, 11 194
197. Audience Shiny
re
ort & st,
Sha
Firs
dca THE
t Lo
Broa
CIRCLE OF
Exp
ok
SHINY
Ad at ce
op re n
tio G rie
n pe
Ex
Thursday, December 8, 11 197
198. Shiny
re
ort & st,
Sha
Firs
dca THE
t Lo
Broa
CIRCLE OF
Exp
ok
SHINY
Ad at ce
op re n
tio G rie
n pe
Ex
Thursday, December 8, 11 198
199. Shiny
re
ort & st,
Sha
Firs
dca THE
t Lo
Broa
CIRCLE OF
Exp
ok
SHINY
Ad at ce
op re n
tio G rie
n pe
Ex
Thursday, December 8, 11 199
200. Shiny
re
ort & st,
Sha
Firs
dca THE
t Lo
Broa
CIRCLE OF
Exp
ok
SHINY
Ad at ce
op re n
tio G rie
n pe
Ex
Thursday, December 8, 11 200
201. Shiny
re
ort & st,
Sha
Firs
dca THE
t Lo
Broa
CIRCLE OF
Exp
ok
SHINY
Ad at ce
op re n
tio G rie
n pe
Ex
Thursday, December 8, 11 201
202. Key Influencers
Blogger Press
General Critical Major
Audience Buzz Press
Local Press
Targeted Grassroots Seeding
Thursday, December 8, 11 202
203. Key Influencers
Blogger Press
General Critical Major
Audience Buzz Press
Local Press
Targeted Grassroots Seeding
Thursday, December 8, 11 203
204. Key Influencers
Blogger Press
General Critical Major
Audience Buzz Press
Local Press
Targeted Grassroots Seeding
Thursday, December 8, 11 204
205. Key Influencers
Blogger Press
General Critical Major
Audience Buzz Press
Local Press
Targeted Grassroots Seeding
Thursday, December 8, 11 205
209. Key Influencers
Blogger Press
General Critical Major
Audience Buzz Press
Local Press
Targeted Grassroots Seeding
Thursday, December 8, 11 209
210. Creating
more shiny
Thursday, December 8, 11 210
211. Creating
a story
Thursday, December 8, 11 211
212. The
Hypocrite Burger
Thursday, December 8, 11 212
213. The
Hypocrite Burger
Thursday, December 8, 11 213
217. Key Influencers
Blogger Press
General Critical Major
Audience Buzz Press
Local Press
Targeted Grassroots Seeding
Thursday, December 8, 11 217
218. Key Influencers
Blogger Press
General Critical Major
Audience Buzz Press
Local Press
Targeted Grassroots Seeding
Thursday, December 8, 11 218
219. Results?
Reinforced Brand
Thursday, December 8, 11 219
220. Results?
Created Awareness
Thursday, December 8, 11 220
221. Results?
Drove Locals
Thursday, December 8, 11 221
224. Ani.ME Goals
Establish Iconic
Cultural Brand
Thursday, December 8, 11 224
225. Ani.ME Goals
Reach Minimum
Audience Quickly
Thursday, December 8, 11 225
230. How?
Iconic Brand
Thursday, December 8, 11 230
231. How?
Iconic Brand + FB
Ads
Thursday, December 8, 11 231
232. How?
Iconic Brand + FB
Ads + Targeted
Content
Thursday, December 8, 11 232
233. How?
Iconic Brand + FB
Ads + Targeted
Content + Key
Curation
Thursday, December 8, 11 233
235. Target Seeds
Seed
Audience
Thursday, December 8, 11 235
236. Target Seeds
Seed
Audience
Thursday, December 8, 11 236
237. Seed
Audience
Thursday, December 8, 11 237
238. Seed
Shiny
Audience
Thursday, December 8, 11 238
239. Seed
Shiny
Audience
Thursday, December 8, 11 239
240. Seed
Shiny
Audience
Firs
t Lo
ok
Thursday, December 8, 11 240
241. Seed
Shiny
Audience
Firs
t Lo
ok
Thursday, December 8, 11 241
242. Seed
Shiny
Audience
Firs
t Lo
ok
at ce
re n
G rie
pe
Ex
Thursday, December 8, 11 242
243. Seed
Shiny
Audience
Firs
t Lo
ok
at ce
re n
G rie
pe
Ex
Thursday, December 8, 11 243
244. Seed
Shiny
Audience
Firs
t Lo
ok
Ad at ce
op re n
tio G rie
n pe
Ex
Thursday, December 8, 11 244
245. Seed
Shiny
Audience
re
ort & st,
Sha
Firs
dca
t Lo
Broa
Exp
ok
Ad at ce
op re n
tio G rie
n pe
Ex
Thursday, December 8, 11 245
246. Seed
Shiny
Audience
re
ort & st,
Sha
Firs
dca
t Lo
Broa
Exp
ok
Ad at ce
op re n
tio G rie
n pe
Ex
Thursday, December 8, 11 246
247. New
Shiny
Audience
re
ort & st,
Sha
Firs
dca
t Lo
Broa
Exp
ok
Ad at ce
op re n
tio G rie
n pe
Ex
Thursday, December 8, 11 247
263. Why?
New Brand
Thursday, December 8, 11 263
264. Why?
$2,000,000
Thursday, December 8, 11 264
265. Why?
$0 Investment
Thursday, December 8, 11 265
266. Using
$0 Marketing
Thursday, December 8, 11 266
267. Using
Social Media
Thursday, December 8, 11 267
268. Using
Word of Mouth
Thursday, December 8, 11 268
269. Using
Community
Curation
Thursday, December 8, 11 269
270. Using
Community
Curation
Thursday, December 8, 11 270
272. Cool
But what is Kogi?
Thursday, December 8, 11 272
276. Only in
Los Angeles
Thursday, December 8, 11 276
278. How?
Create an Icon
Thursday, December 8, 11 278
280. Target Seeds Traditional Large Campaign
Thursday, December 8, 11 280
281. Create
The Shiny
Thursday, December 8, 11 281
282. Create
Kogi Kulture
Thursday, December 8, 11 282
283. Identify
The Mechanism
Thursday, December 8, 11 283
284. Identify
Problems
Thursday, December 8, 11 284
285. Solve
Problems
Thursday, December 8, 11 285
286. Solve
With Mechanism
Thursday, December 8, 11 286
288. Why?
Twitter
Thursday, December 8, 11 288
289. Why?
Mobile Venue
Thursday, December 8, 11 289
290. Why?
Broadcast Location
Thursday, December 8, 11 290
291. Why?
Get Feedback
Thursday, December 8, 11 291
292. Why?
Connect Culture
Thursday, December 8, 11 292
299. Kogi Goals
Establish Iconic
Brand
Thursday, December 8, 11 299
300. Kogi Goals
Establish Iconic
Brand + Culture
Thursday, December 8, 11 300
301. Kogi Goals
Establish Iconic
Brand + Culture
< NOT FAIL
Thursday, December 8, 11 301
320. The Secret
to viral growth
Thursday, December 8, 11 320
321. The Secret
to Social Media
Thursday, December 8, 11 321
322. The Secret
is the right
tool
Thursday, December 8, 11 322
323. The Secret
is the right tool
to create utility
Thursday, December 8, 11 323
324. The Secret
is the right tool
to create utility
for your audience
Thursday, December 8, 11 324
325. The Secret
is the right tool
to create utility
for your audience
for your brand
Thursday, December 8, 11 325
326. The Secret
to Social Media
Thursday, December 8, 11 326
327. The Secret
is Perspective
Thursday, December 8, 11 327
328. The Secret
is Perspective.
Thursday, December 8, 11 328