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1. informoire.com
Patterns for Analyzing
Activities, Content, and
Process to Influence
Change
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2. informoire.com
@mikerice126
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@mikerice126
#3patterns
http://abbytheia.wordpress.com/2011/01/22/design-systems-not-stuff/

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Hi
@mikerice126
#3patterns

6. People
informoire.com
Mental Models
Processes
Information Process
Maturity Model
Content
@mikerice126 Content Value
Analysis
#3patterns

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Mental
Models
@mikerice126
#3patterns

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Empathy
Empathy means to be preoccupied by the
thoughts and feelings of other
people, putting yourself in their
place, trying to think like them.
@mikerice126
#3patterns
Neculai Ioan Fantanaru

9. informoire.com
Empathy
“The deepest form of understanding
another person is empathy…[which]
involves a shift from…observing how you
seem on the outside, to…imagining what
it feels like to be you on the inside.”
@mikerice126
#3patterns
From the book Difficult Conversations by Douglas Stone, Bruce Patton, and Sheila
Heen of the Harvard Negotiation Project, Chapter 9, “Empathy is a Journey, Not a
Destination,” p. 183.

10. informoire.com
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Figure 1.1 from Mental Models: Aligning design strategy with human behavior by Indi Young;
Rosenfeld Media, 2008. http://www.rosenfeldmedia.com/books/mental-models/

11. informoire.com
Define task-based audience
segments
• Brainstorm 150-200 distinguishing
behaviors, then consolidate duplicate and
similar (75)
• Group the behaviors by types
• Name the behavior groups
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#3patterns

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Brainstormed behaviors
• Ride a monster truck • Play a game
• Play with a friend • Collect tickets
• Eat pizza • Choose a prize
• Get a soda • Buy tokens
• Play by myself • Order pizza
• Have a treat • Use the restroom
• Bring home a keepsake • Take a photo
• Check my email • Celebrate a birthday
• Keep track of my party • Play a game with a
• Be entertained companion
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#3patterns

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Distinguishing behaviors
• Ride a monster truck • Play a game
• Play with a friend • Collect tickets
• Eat pizza • Choose a prize
• Get a soda • Buy tokens
• Play by myself • Order pizza
• Have a treat • Use the restroom
• Bring home a keepsake • Take a photo
• Check my email • Celebrate a birthday
• Keep track of my party • Play a game with a
• Be entertained companion
@mikerice126
#3patterns

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Group and consolidate behaviors
• Experience rides • Play games
– Ride a monster truck • Play a game with a friend
– Ride a roller coaster simulator
• Buy tokens
• Eat and drink
– Order pizza • Win prizes
– Eat pizza – Collect tickets
– Get a soda – Choose a prize
– Have a treat • Take a photo
• Physical play • Bring home a keepsake
– Physical play by myself • Celebrate a birthday
– Physical play with a friend • Use the restroom
• Check my email
• Keep track of my party
@mikerice126
• Be entertained
#3patterns

15. informoire.com
Use actors to group behaviors
Parent with Grandparent Child with Child with Teen with
child with child friend parent friends
Order X X X
pizza
Get a drink X X X X
Buy tokens X X X
Keep track X X X
of party
Play game X X X X X
with friend
Celebrate X X X X
a birthday
@mikerice126 Take a X X
#3patterns photo
Keepsake X X X X

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Narrow your focus
Parent with Grandparent Child with Child with Teen with
child with child friend parent friends
Order X X X
pizza
Get a drink X X X X
Buy tokens X X X
Keep track X X X
of party
Play game X X X X X
with friend
Celebrate X X X X
a birthday
@mikerice126 Take a X X
#3patterns photo
Keepsake X X X X

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Name the groups – task based
audience segments
• Responsible person
• Adrenaline junkie
• Guest of honor
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Collect information
1. Recruit participants
2. Non-directive interview
3. Transcript
4. Comb for tasks
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What is a task?
Task Not a task
• Task – “I order a pitcher of • Expectation – “I think that
soda.” some kids will misbehave.”
• Implied task – “We’ll need • Preference – “I’d rather eat
something to eat.” pizza anywhere else.”
• Third-party task – “She plays • Desire – “I wish they served
on the slide” coffee there!”
• Philosophy – “A kid should be
able to get lost in the
experience.”
• Feeling – “I’m happy they’re
having a good time.”
@mikerice126
#3patterns

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Example tasks from grouped
transcript quotes
Leave as a group Bring home a picture
• “There’s so much going on, I • “I like that I have a picture of
can’t keep an eye on all the kids her having so much fun.”
at once.” • “He has the picture [of himself]
• “When they’re out of tokens, on his dresser.”
they come find me.” • “I forgot to bring my camera, so
• “Having that checkpoint [at the I’m glad they have the machine
exit] makes it so I don’t have to [that takes and prints photos]
worry.” there.”
@mikerice126
#3patterns

21. informoire.com
Support users’ mental models with
content
@mikerice126
#3patterns
Figure 12.9 from Mental Models: Aligning design strategy with human behavior by Indi Young;
Rosenfeld Media, 2008. http://www.rosenfeldmedia.com/books/mental-models/

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@mikerice126
#3patterns

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Mental Models, by Indi Young
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Information
Process
Maturity
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Model

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Information Process Maturity Levels
Level Maturity Looks like
0 Oblivious We don’t need professional information
developers. The engineers can write it.
1 Ad-Hoc Lack of structure and uniform practices.
2 Rudimentary Processes and standards are starting to be put
in place. Unity is replacing autonomy. However,
new practices are abandoned in the face of
deadlines.
3 Organized and Commitment to following uniform processes,
Repeatable templates, and standards on every project.
Continuous improvement.
4 Managed and Strong and consistent commitment to the
Sustainable mature practices. Increasing sophistication of
measurements, research, business value.
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#3patterns 5 Optimizing Sustained innovation. Strategic alignment.
http://www.infomanagementcenter.com/enewsletter/2011/201105/feature.htm

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IPMM Key Characteristics
• Publications Design • Organizational Structure
• Cost Control • Quality Assurance
• Quality Management • Planning
• Change Management • Estimating & Scheduling
• Collaboration • Hiring and Training
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Hiring and Training
Information developers are hired by knowledgeable professionals in the field,
and hiring is based on a wide range of clearly defined professional requirements.
Once hired, information developers are provided with internal and external
opportunities for continuing training so that best practices in the field are
understood and maintained.
1. Ad-hoc 2. Rudimentary 3. Organized 4. Managed 5. Optimizing
and repeatable and sustainable
Information Information Information The skills of Information-
developers are developers are developers are senior information development
hired by technical hired by hired for their developers are managers are
and other knowledgeable expertise in leveraged through provided with
managers. They managers and specific hiring of entry- management
are typically hired peers for technical specializations. level staff. training and
for technical and and tools skills Training is Training and development
tools expertise and sometimes for considered a mentoring are opportunities to
rather than expertise in required part of provided increase their
information- information each person's internally, and understanding of
development skills development. professional external business
and training. Training is development. opportunities for objectives.
@mikerice126 No regular provided growth are
training is occasionally by regularly provided
#3patterns provided. request. in specialized
areas.

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Hiring and Training
0 1 2 3 4 5
Ad-Hoc Rudimentary Organized and Managed and Optimizing
Repeatable Sustainable
Current state: Information developers are hired by knowledgeable managers and
peers for technical and tools skills and often for expertise in information
development. Training is provided consistently by request. External opportunities for
growth are available occasionally.
Growth needed: Hire for specific expertise. Require continuing education or
@mikerice126 training for every information developer.
#3patterns
Based on a design by Sam Malachowsky. http://samuelm.com/

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CIDM – JoAnn Hackos
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Content Value
Analysis
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#3patterns

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Preparing for Content Value
Analysis
1. Decide what to measure
2. Content inventory
3. Count the topics, headings, or web pages
4. Determine the sample size
5. Select the samples
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#3patterns

32. informoire.com
Content Inventory Sample
Last
Navigation title Page title Files updated Owner Comments Delete?
0.0 Home Wine Tasmania
No page at this level - displays
1.0 Wine Tasmania 'History'
1.1 History History
1.2 Touring Tasmania Touring Tasmania
1.3 Touring Links Touring Links
1.4 Wine Industry Tasmania Wine Industry Tasmania
1.5 Industry Statistics & Info Industry Statistics & Info
1.6 Investment Investment
1.7 Partners Wine Industry Tasmania Partners
No page at this level - displays
2.0 The Wine Route 'Overview'
2.1 Wine route overview The wine route
2.2.0 Tamar Valley Wine Route Tamar Valley Wine Route
2.3.0 Southern Wine Region Southern Wine Region
2.4.0 East Coast Wine Region East Coast Wine Region
2.5.0 North West Wine Region North West Wine Region
3.0 Latest News Latest News No content on page
No page at this level - displays
4.0 Events 'Overview'
4.1 Overview Events No left-nav
4.2 Booking Event booking No left-nav
4.3 Privacy Policy Privacy Policy No left-nav
4.4 Security and Refunds Security and Refunds No left-nav
5.0 Members Wine Industry Tasmania Members
6.0 Resources Resources 5 PDF files
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http://maadmob.com.au/resources/content_inventory

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Confidence interval, or, margin of
error
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95% confidence level, ± 10%
error
Topics Sample needed
200 66
2000 92
5000 95
@mikerice126
#3patterns
10,000 96
http://www.raosoft.com/samplesize.html

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95% confidence level, ± 20%
error
Topics Sample needed
200 22
2000 24
5000 24
@mikerice126
#3patterns
10,000 24
http://www.raosoft.com/samplesize.html

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One Possible Set of Characteristics
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#3patterns
http://understandinggroup.com/iaheuristics/

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Rating Scale
0 Absent
1 Some is present
2 Mostly present
3 Flawless
If truly not applicable, rather than simply
absent, do not enter a value.
@mikerice126
#3patterns

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Report
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Adding icons
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#3patterns

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Visual Summary
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#3patterns

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Content Value Analysis
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#3patterns
http://iainstitute.org/tools

45. informoire.com
Abby Covert – TUG
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#3patterns
http://understandinggroup.com/iaheuristics/

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But wait,
there’s moiré.
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#3patterns

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Patterns help us deal with
complexity
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#3patterns

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Patterns can save us time and
improve consistency
@mikerice126
#3patterns

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Patterns can uncover the obscure
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#3patterns

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Patterns are not the reality
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#3patterns

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Patterns can blind us
O
X
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#3patterns

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Mental Models
Information Process
Maturity Model
@mikerice126 Content Value
Analysis
#3patterns

53. informoire.com
Mike Rice
informoire.com
informoire@gmail.com
@mikerice126
linkedin.com/michaeljrice
linkd.in/IAUXROC
@IAUXROC
@mikerice126
#3patterns
slideshare.net/mikerice126