The document contains a single word "inform" and does not provide much context. It appears to be referring to informing or providing information about something, but without more details from the document, it is difficult to determine what specifically the document is about or what key points it aims to convey.
8. informoire.com
Empathy
Empathy means to be preoccupied by the
thoughts and feelings of other
people, putting yourself in their
place, trying to think like them.
@mikerice126
#3patterns
Neculai Ioan Fantanaru
9. informoire.com
Empathy
“The deepest form of understanding
another person is empathy…[which]
involves a shift from…observing how you
seem on the outside, to…imagining what
it feels like to be you on the inside.”
@mikerice126
#3patterns
From the book Difficult Conversations by Douglas Stone, Bruce Patton, and Sheila
Heen of the Harvard Negotiation Project, Chapter 9, “Empathy is a Journey, Not a
Destination,” p. 183.
10. informoire.com
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Figure 1.1 from Mental Models: Aligning design strategy with human behavior by Indi Young;
Rosenfeld Media, 2008. http://www.rosenfeldmedia.com/books/mental-models/
11. informoire.com
Define task-based audience
segments
• Brainstorm 150-200 distinguishing
behaviors, then consolidate duplicate and
similar (75)
• Group the behaviors by types
• Name the behavior groups
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#3patterns
12. informoire.com
Brainstormed behaviors
• Ride a monster truck • Play a game
• Play with a friend • Collect tickets
• Eat pizza • Choose a prize
• Get a soda • Buy tokens
• Play by myself • Order pizza
• Have a treat • Use the restroom
• Bring home a keepsake • Take a photo
• Check my email • Celebrate a birthday
• Keep track of my party • Play a game with a
• Be entertained companion
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13. informoire.com
Distinguishing behaviors
• Ride a monster truck • Play a game
• Play with a friend • Collect tickets
• Eat pizza • Choose a prize
• Get a soda • Buy tokens
• Play by myself • Order pizza
• Have a treat • Use the restroom
• Bring home a keepsake • Take a photo
• Check my email • Celebrate a birthday
• Keep track of my party • Play a game with a
• Be entertained companion
@mikerice126
#3patterns
14. informoire.com
Group and consolidate behaviors
• Experience rides • Play games
– Ride a monster truck • Play a game with a friend
– Ride a roller coaster simulator
• Buy tokens
• Eat and drink
– Order pizza • Win prizes
– Eat pizza – Collect tickets
– Get a soda – Choose a prize
– Have a treat • Take a photo
• Physical play • Bring home a keepsake
– Physical play by myself • Celebrate a birthday
– Physical play with a friend • Use the restroom
• Check my email
• Keep track of my party
@mikerice126
• Be entertained
#3patterns
15. informoire.com
Use actors to group behaviors
Parent with Grandparent Child with Child with Teen with
child with child friend parent friends
Order X X X
pizza
Get a drink X X X X
Buy tokens X X X
Keep track X X X
of party
Play game X X X X X
with friend
Celebrate X X X X
a birthday
@mikerice126 Take a X X
#3patterns photo
Keepsake X X X X
16. informoire.com
Narrow your focus
Parent with Grandparent Child with Child with Teen with
child with child friend parent friends
Order X X X
pizza
Get a drink X X X X
Buy tokens X X X
Keep track X X X
of party
Play game X X X X X
with friend
Celebrate X X X X
a birthday
@mikerice126 Take a X X
#3patterns photo
Keepsake X X X X
17. informoire.com
Name the groups – task based
audience segments
• Responsible person
• Adrenaline junkie
• Guest of honor
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18. informoire.com
Collect information
1. Recruit participants
2. Non-directive interview
3. Transcript
4. Comb for tasks
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#3patterns
19. informoire.com
What is a task?
Task Not a task
• Task – “I order a pitcher of • Expectation – “I think that
soda.” some kids will misbehave.”
• Implied task – “We’ll need • Preference – “I’d rather eat
something to eat.” pizza anywhere else.”
• Third-party task – “She plays • Desire – “I wish they served
on the slide” coffee there!”
• Philosophy – “A kid should be
able to get lost in the
experience.”
• Feeling – “I’m happy they’re
having a good time.”
@mikerice126
#3patterns
20. informoire.com
Example tasks from grouped
transcript quotes
Leave as a group Bring home a picture
• “There’s so much going on, I • “I like that I have a picture of
can’t keep an eye on all the kids her having so much fun.”
at once.” • “He has the picture [of himself]
• “When they’re out of tokens, on his dresser.”
they come find me.” • “I forgot to bring my camera, so
• “Having that checkpoint [at the I’m glad they have the machine
exit] makes it so I don’t have to [that takes and prints photos]
worry.” there.”
@mikerice126
#3patterns
21. informoire.com
Support users’ mental models with
content
@mikerice126
#3patterns
Figure 12.9 from Mental Models: Aligning design strategy with human behavior by Indi Young;
Rosenfeld Media, 2008. http://www.rosenfeldmedia.com/books/mental-models/
23. informoire.com
Mental Models, by Indi Young
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24. informoire.com
Information
Process
Maturity
@mikerice126
#3patterns
Model
25. informoire.com
Information Process Maturity Levels
Level Maturity Looks like
0 Oblivious We don’t need professional information
developers. The engineers can write it.
1 Ad-Hoc Lack of structure and uniform practices.
2 Rudimentary Processes and standards are starting to be put
in place. Unity is replacing autonomy. However,
new practices are abandoned in the face of
deadlines.
3 Organized and Commitment to following uniform processes,
Repeatable templates, and standards on every project.
Continuous improvement.
4 Managed and Strong and consistent commitment to the
Sustainable mature practices. Increasing sophistication of
measurements, research, business value.
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#3patterns 5 Optimizing Sustained innovation. Strategic alignment.
http://www.infomanagementcenter.com/enewsletter/2011/201105/feature.htm
27. informoire.com
Hiring and Training
Information developers are hired by knowledgeable professionals in the field,
and hiring is based on a wide range of clearly defined professional requirements.
Once hired, information developers are provided with internal and external
opportunities for continuing training so that best practices in the field are
understood and maintained.
1. Ad-hoc 2. Rudimentary 3. Organized 4. Managed 5. Optimizing
and repeatable and sustainable
Information Information Information The skills of Information-
developers are developers are developers are senior information development
hired by technical hired by hired for their developers are managers are
and other knowledgeable expertise in leveraged through provided with
managers. They managers and specific hiring of entry- management
are typically hired peers for technical specializations. level staff. training and
for technical and and tools skills Training is Training and development
tools expertise and sometimes for considered a mentoring are opportunities to
rather than expertise in required part of provided increase their
information- information each person's internally, and understanding of
development skills development. professional external business
and training. Training is development. opportunities for objectives.
@mikerice126 No regular provided growth are
training is occasionally by regularly provided
#3patterns provided. request. in specialized
areas.
28. informoire.com
Hiring and Training
0 1 2 3 4 5
Ad-Hoc Rudimentary Organized and Managed and Optimizing
Repeatable Sustainable
Current state: Information developers are hired by knowledgeable managers and
peers for technical and tools skills and often for expertise in information
development. Training is provided consistently by request. External opportunities for
growth are available occasionally.
Growth needed: Hire for specific expertise. Require continuing education or
@mikerice126 training for every information developer.
#3patterns
Based on a design by Sam Malachowsky. http://samuelm.com/
30. informoire.com
Content Value
Analysis
@mikerice126
#3patterns
31. informoire.com
Preparing for Content Value
Analysis
1. Decide what to measure
2. Content inventory
3. Count the topics, headings, or web pages
4. Determine the sample size
5. Select the samples
@mikerice126
#3patterns
32. informoire.com
Content Inventory Sample
Last
Navigation title Page title Files updated Owner Comments Delete?
0.0 Home Wine Tasmania
No page at this level - displays
1.0 Wine Tasmania 'History'
1.1 History History
1.2 Touring Tasmania Touring Tasmania
1.3 Touring Links Touring Links
1.4 Wine Industry Tasmania Wine Industry Tasmania
1.5 Industry Statistics & Info Industry Statistics & Info
1.6 Investment Investment
1.7 Partners Wine Industry Tasmania Partners
No page at this level - displays
2.0 The Wine Route 'Overview'
2.1 Wine route overview The wine route
2.2.0 Tamar Valley Wine Route Tamar Valley Wine Route
2.3.0 Southern Wine Region Southern Wine Region
2.4.0 East Coast Wine Region East Coast Wine Region
2.5.0 North West Wine Region North West Wine Region
3.0 Latest News Latest News No content on page
No page at this level - displays
4.0 Events 'Overview'
4.1 Overview Events No left-nav
4.2 Booking Event booking No left-nav
4.3 Privacy Policy Privacy Policy No left-nav
4.4 Security and Refunds Security and Refunds No left-nav
5.0 Members Wine Industry Tasmania Members
6.0 Resources Resources 5 PDF files
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http://maadmob.com.au/resources/content_inventory
39. informoire.com
One Possible Set of Characteristics
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http://understandinggroup.com/iaheuristics/
40. informoire.com
Rating Scale
0 Absent
1 Some is present
2 Mostly present
3 Flawless
If truly not applicable, rather than simply
absent, do not enter a value.
@mikerice126
#3patterns
The BurjKhalifa is (as of December 2011) the tallest building in the world. 2716.5 feet (over 160 stories) tall. In comparison, the Xerox Tower, the tallest building in Rochester, stands at 443 feet.If we think about a tall building, one of the challenges is bearing the weight of all of the floors above. Over 840,000 tons of steel and concrete. Foundation itself used 110,000 tons of concrete. 192 piles sunk more than 50 meters beneath the surface.As it turns out though, that is one of the simpler challenges. Elevators, electrical wiring, wind (counterbalance), [twitter]What happens when you flush a toilet in the world’s tallest building? http://bit.ly/u5UaL3 [/twitter]http://www.npr.org/templates/transcript/transcript.php?storyId=141858484http://boingboing.net/2011/11/08/what-happens-when-you-flush-a-toilet-in-the-worlds-tallest-building.htmlhttp://www.howjsay.com/index.php?word=burj%20khalifa&submit=Submithttp://www.burjkhalifa.ae/language/en-us/the-tower/construction.aspx
[twitter] "Design Systems, Not Stuff." Systems-based thinking for brands. http://bit.ly/uRGKr7 [/twitter]
[twitter]How to Wield Empathy http://bit.ly/JjV8M0 [/twitter]
a visual depiction of the behavior of a particular audience
P62 six shortcuts to mental modelsp56 From the existing research and your collective experience over the years, your team will be able to produce around 40% to 50% of the behaviors that actual research would create.
[twitter]Alignment diagrams can show whether content and services are aligned to customer needs. [/twitter]
[twitter]Learn more about mental models in Indi Young’s book. http://bit.ly/JyCYb6 [/twitter]
[twitter]Information process maturity ranges from oblivious to optimizing. [/twitter]
[twitter]Present findings visually for a process maturity assessment. Give partial credit. [/twitter]
[twitter]Information Process Maturity – How does your organization measure up? http://bit.ly/I2QJOn [/twitter]
[twitter]Patrick Walsh’s statistical approach to content analysis: Content Value Analysis http://bit.ly/J3lBve [/twitter]
[twitter]10 Heuristic IA Principles http://slidesha.re/JiEDSK [/twitter]
[twitter]Numeric rating scales, starting at 0 are easy to analyze and easy to know which end is up. [/twitter]
[twitter]Conditional formatting in Excel with icon sets can add graphical pizzazz to your content analysis summary. [/twitter]
[twitter]10 Heuristic IA Principles available as a poster: http://bit.ly/I2RZAZ [/twitter]
Parable of the watchmakers, Horus and TempusCreative commons license, Wikipedia
Co-occurrence matrix
[twitter]Patterns are both informative and deceptive. Use them wisely. http://bit.ly/JGq8ox [/twitter]