The document summarizes an affiliate marketing conference taking place in Stockholm, Sweden from November 25-27, 2009. It includes details about the event schedule, speakers, and topics to be discussed. Some of the key speakers and topics include operator CEOs discussing affiliate marketing, legal issues regarding online gambling in Scandinavia, and SEO best practices. The event aims to provide networking opportunities for affiliates in the Scandinavian online gambling industry.

1. www.affiliatesupersummit.com
Scandinavian
@ffiliate $uper $ummit 2009
November 25th - 27th 2009, Berns Salonger, Stockholm, Sweden
SPEAKER PANEL INCLUDE:
AFFILIATES GO FOR FREE!
REGISTER A SEAT TODAY
E-MAIL> reg@i-gamingforum.com > Petter Nylander > Barak Matalon > Per Karlsson
CEO CEO Head of Poker > Christer Pettersson,
VISIT> www.affiliatesupersummit.com Unibet NeoGames Bossmedia Eniro
CALL> +46 8 650 02 70
> Pontus Lindwall > Christof C. Cemper > Elias Kai > Joakim Jardenberg
CEO General Manager Search Marketing Manager CEO
Betsson Cemper.com Bwin Mindpark
> Jonas Ödman
> Ola Wiklund > Johan Ronnestam > Karim Wilkins
Network Vice President
Partner Marketing & Advertising CEO
Bodog
Wistrand Law Firm entrepreneur RakeTheRake
The Scandinavian Affiliate Super Summit presents a major
networking opportunity for entry levels to top performing
Michael Caselli > Magnus Bråth > Per Widerström
> Björn Evers Chairman SEO Specialist CEO
CEO iGB Affiliate Pineberry Mangas
affiliates from Scandinavia. PokerListings.com
CasinoGuide.com
Do you want to miss it? Surely not.
Christian Elfström, Editing Director, Affiliate Super Summit 2009
> Victor Sahlstedt > Mikkel deMib Svendsen > Nikke Lindqvist Rickard Vikström
SEO Expert SEO Specialist SEO Specialist SEO Specialist
deMib.com Zebra Garden
And many more ...
Media Partners: Organisers:
i-gamingforum.com

2. Welcome to the Scandinavian Affiliate Super Summit - a unique
networking opportunity for Scandinavian online gambling affiliates!
The Scandinavian countries have a history of pioneering in affiliate marketing as well as being the place where online gambling took
off. This has provided an environment fostering some of the most successful and skilled affiliates on the market today. Now everyone
is turning their attention to the opportunities this region will give to those pioneering the movements of affiliate marketing in the
online game industry. This is the first dedicated event for Scandinavian gaming affiliates on their home turf. Do you want to miss it?
Surely not.
We invite you to Stockholm November 25-27. During the course of the event we offer you a cutting edge conference program as
well as 2 parties, city tours and much more. You can expect an outstanding meeting where affiliates meet to do business and to
have a great time together.
Affiliates go for free but seats are limited – register today!
For detailed information, please visit www.affiliatesupersummit.com Organisers:
Christian Elfström, Editorial Director,
Scandinavian Affiliate Super Summit i-gamingforum.com
christian.elfstrom@i-gamingforum.com
Thank you to our Sponsors and Partners
Silver Partner: Bronze Partner: Exhibitor & Tournament Host: Badge Sponsor: Lanyard Sponsor:
Exhibitor: Exhibitor: Exhibitor: Exhibitor: Exhibitor:
Cocktail Host: Party Host: Tourism Day Host:
Media Partners:
Scandinavian @ffiliate $uper $ummit 2009

3. Scandinavian
@ffiliate $uper $ummit 2009
November 25th - 27th 2009, Berns Salonger, Stockholm, Sweden
Wednesday 25th November 2009 PRE-EVENT REGISTRATION AND COCKTAIL AT BERNS
17.00 – 19.00 – Beat the queues and sign in early at Berns
Hotel Bet24 invites you to the cocktail
19.00 – 21.00 – Cocktail Reception at Berns VIP party at the VIP Balcony Bar.
Balcony Bar
Thursday 26th November 10:40 SEO Boot Camp: Beyond the beaten track!
This session aims at pointing at ideas and opportunities that you might
08:30 Registration & Coffee have overlooked. It´s common knowledge that links still rule as a
major factor in helping pages rank well. But where does the path lead
09:30 Chairman´s welcome by Michael Caselli, iGB Affiliate when leaving the beaten track? This panel is among the strongest ever
presented on Scandinavian soil and a great opportunity to get new and
winning insights!
Chairman: Michael Caselli, iGB Affiliate Nikke Lindqvist, Zebra Garden
Rickard Vikström
Victor Sahlstedt
09:40 INTRODUCTION: Why should you re-assess Magnus Bråth, Pineberry
your Online Marketing Strategy?
No matter what company and industry – the world´s
companies are now making efforts to increase rev-
enues driven from their websites. The ability of people
anywhere in the world to access information online has
opened whole new vistas in terms of how a business can
market itself both to their local and global communities.
Websites have changed from graphical online brochures
to exciting online sales representatives. This introductory presentation
aims at grasping what the Scandinavian Affiliate Super Summit is all
about: making sure that you have the best tools to make the most out
of your online offering.
Joakim Jardenberg, Mindpark
10:10 Networking break
Scandinavian @ffiliate $uper $ummit 2009

4. 11:20 Operator CEO panel: 13:40 Cross industry panel – Learn from successes and flaws
What does Affiliate marketing mean to the leading operators? in other industries
How big a part of the operator´s turnover do affiliates stand for? No Most well known brands now have a traditional affiliate program setup
one really knows and of course the figure varies between operators. whatever industry and market they are in. All industries have its specifics
However, it´s a fact that affiliate marketing of online gambling products but even more in common. What can we learn from online marketing
is the very foundation of the business. In this top level panel CEO´s with other products and industries? Do they use methods that could
from some of the most well known operators will discuss how they view successfully be applied on online gaming & gambling? What can you
the future of their affiliate programs and how the relationship affiliate – adopt from other industries to your website? Meet peers from other
operator can be developed further for future best practice? businesses!
• What does affiliate marketing mean to the operators business Christer Pettersson, Eniro
models today and how will it change? David Nilsson, Fritidsresor
• How will consolidation and financial turmoil affect operators´ Johan Ronnestam
standpoint regarding revenue shares and T&C´s for affiliates?
• What segments and products have the greatest potential to grow in
the near future?
Petter Nylander, Unibet
Pontus Lindwall, Betsson
Barak Matalon, NeoGames
Per Widerström,
Mangas Gaming Malta
12:00 Lunch 14:10 The Scandinavian Legal situation
– The true story about what´s permitted and
13:00 The future of Rakeback what´s not
No matter what country your focus is - Scandinavian leg-
– The do or die question for poker affiliates? islation is a potential minefield when it comes to gaming
Rakeback is a hot topic and widely discussed. In this panel you´ll hear & gambling legislation. There is no end to the need for
arguments from both sides of the fence. The panel will focus on the information about recent updates and practices. If you
following issues: disregard from all the buzz and assuming done in these
• What´s the best way of regulating Rakeback and other player issues – what´s the right and legal way to engage in
rewards in order to avoid price and network saturation competition affiliate marketing in Scandinavia? This session provides you with the
within the network, at the same time still attract new players from do´s and don´ts for affiliates!
other networks and new players? • What´s permitted and what´s not: here´s the true story
• How does the networks view the future of the industry? What will • Recent rulings in Scandinavian cases involving gaming & gambling
the pressure of margins mean: will the rake from the players get
• Country specific issues
lower or will the refunds to the players get even bigger?
• How do you solve the difficult equation of the networks being Ola Wiklund, Wistrand
competitors at the same time as they have to cooperate to attract
players from other networks and independent operators? 14:40 Networking break and we kick off the EGO
Karim Wilkins, RakeTheRake Affiliate Super Summit Freeroll – Poker Tournament!
Jonas Ödman, Bodog Network
Per Karlsson, Boss Media
Scandinavian @ffiliate $uper $ummit 2009

5. 15:10 SEO – Are all the secrets out there already? 19.00 - 03:00 Evening program
Of course not! Having the latest info on how to work successfully with
SEO is absolutely vital for any affiliate with ambitions. But cutting edge
information and country specific information is expensive and hard to
get. This must-attend session provides you everything you need to know
about SEO in your region. We have gathered some of the most promi-
nent SEO experts and let you do the questioning!
• Which are the latest techniques and strategies?
• How does Best Practise look like among super affiliates in your
region?
• 3 takeaways for immediate action on your site! 19:00 Dinner
Christoph Cemper, We have made reservations for those of you who are in the
Cemper.com
mood to sit down and have a dinner together before the after
Mikkel deMib Svendsen,
deMib.com party kicks off. (Questions? The registration desk will help you)
Elias Kai, Bwin
Jason Duke, Strangelogic
15:50 What does it take to make it big?
The future of Affiliate marketing in online Gaming & Gambling
Even though the online gaming and gambling business is still lucra-
tive parts of the industry are reaching saturation and we see signs of
consolidation. At the same time some niches holds great potential and
new niches opens up. This session will reveal how you as an affiliate
can expand and tweak on your site in order to leverage on market facts, 22:15 After party at Café Opera hosted by Affiliate Tips Agents
trends & statistics in Scandinavia.
Free entrance and VIP section at Stockholm most famous
• Facts & figures about online gambling spending
Night Club – Keep your wristband on to secure your VIP
• What verticals have the best growth potentials?
entrance to the After Party!
• What´s the next step and what are the trends in running an affiliate?
Björn Evers, Entrance to the club after 22.15
Pokerlistings
Shaun O´Neill, Opening hours: Wednesday – Sunday 22.00-03.00
NordicBet Group
Gavin Kelleher,
H2 Gambling Capital
16:30 Chairman´s summary and closing
Michael Caselli, iGB Affiliate
Scandinavian @ffiliate $uper $ummit 2009

6. Friday 27th November
11.00 – 15.00 Tourism Day - Bingo Las Vegas Casino will be the tourism day host. Seeing the sights
of Stockholm and drinking the delights. The 1963 bus will pick you up at the Berns Hotel
at 11.00 and drive you between the stops.
• FIRST STOP VASA MUSEUM • STOP 2 OLD TOWN AND THE KING’S CASTLE
In the early 17th century, Sweden was busy building an empire around the There are a lot of unique things to see when visiting the old town in Stock-
Baltic Sea in northern Europe. A strong navy was essential. During the 1620s holm. The old town is the original Stockholm. The town was set up during
Sweden was at war with Poland. In 1625 the Swedish king Gustavus Adolphus the 1300 century. There are about 3000 people living in the old city today.
ordered new warships. Among them the Vasa. Most buildings are from the 1700 and 1800 century. The dominant building
in the old city is the king’s castle. The old town is the place to be if you want
to experience the town’s pulse. The area has Stockholm’s biggest ranges of
The Vasa was built at the Stockholm shipyard by Henrik Hybertsson - restaurants, tourist shops, studios and museums. There are many wonderful
an experienced Dutch shipbuilder. His experience was much needed paths to walk in the old town. We will walk through the main street and pass
as the Vasa was to be the mightiest warship in the world, armed with the King’s castle. Of course we will make a stop for some well known Swedish
64 guns on two gundecks. beer along the way.
Welcome to explore the old city of Stockholm.
In 1628 the ship was ready. Sunday August 10 was the day of the
Vasa’s maiden voyage. The beaches around Stockholm were filled with • Stop 3 ABSOLUT ICEBAR
spectators, among them foreign diplomats. The maiden voyage was ABSOLUT ICEBAR offers an experience unlike any other.
to be an act of propaganda for the ambitious Swedish king Gustavus Chilled to a constant -5°C/ 23°F, it evokes all your senses.
Adolphus. Leading international artists and designers are invited, twice a year, to
create experimental interiors and sculptures thereby recreating the entire
The Vasa set sail and fired a salute. But only after a few minutes of setting.
sailing the ship began to heel over. She righted herself slightly – and The creative art work in every ABSOLUT ICEBAR is built by nothing but
crystal clear ice from Torne River in northern Sweden.
heeled over again. Water started to gush in through the open
gunports. And, to everyones horror and disbelief, the glorious and
Everything in the bars is built by pure ice – from the walls, the stools to the
mighty warship suddenly sank! Of the 150 people on board, 30-50 artwork. Even the ‘glasses’ in which the vodka drinks are served are made
died in the disaster. When Vasa had been salvaged in 1961, of ice, indeed “in the rocks”. The ice from Torne River, which is known for
archaeologists found the remains of 25 skeletons. its unique purity, is harvested at the ICEHOTEL in Jukkasjärvi in March every
year.
After the disaster the captain of the Vasa – Söfring Hansson – was
The first ever ABSOLUT ICEBAR opened at ICEHOTEL in Jukkasjärvi, Sweden
arrested. The Swedish king Gustavus Adolphus was not in Sweden at in 1994. Since then the ABSOLUT ICEBAR family has grown and it can now be
the time. He was waging war in Poland. It took two weeks for him to found in Stockholm, London, in addition to Jukkasjärvi.
learn about what had happened. When he did, he wrote angrily that Since the start more than a million people have visited ABSOLUT ICEBAR.
the disaster had happened because of ”imprudence and negligence”
and that the guilty parties had to be punished. Söfring Hansson and Your 40 minute visit includes warm clothing, gloves, an ice-cool feeling of
many others were called to inquiries at the Royal Castle of Stockholm. exhilaration and an Absolut Vodka cocktail of your choice from our drinks
menu, served in an ice glass.

7. Next years events presented by I-GAMING FORUM 2010
I-GAMING FORUM
April 13th-14th 2010 BY
INVITATION
Grand Hôtel, Stockholm, Sweden ONLY
FOR SPONSORSHIP OPPORTUNITIES REGISTER A SEAT OF INTEREST
CONTACT> Kinga Öhman - Project Manager CONTACT> Michael Whittam - Project Manager E-MAIL> reg@i-gamingforum.com
E-MAIL> kinga.ohman@i-gamingforum.com E-MAIL> michael.whittam@i-gamingforum.com VISIT> www.i-gamingforum.com
CALL> +46 73 035 02 82 CALL> +46 (0)76- 283 85 03 CALL> +46 8 650 02 70
for more information please visit> www.i-gamingforum.com
We are back in Stockholm, Sweden in November 2010!
Scandinavian
@ffiliate $uper $ummit 2010
AFFILIATES GO FOR FREE! REGISTER A SEAT TODAY FOR SPONSORSHIP OPPORTUNITIES
E-MAIL> reg@i-gamingforum.com CONTACT> Michael Whittam - Project Manager
E-MAIL> michael.whittam@i-gamingforum.com
VISIT> www.affiliatesupersummit.com CALL> +46 (0)76- 283 85 03
CALL> +46 8 650 02 70 +46 (0)8 - 120 50 556
for more information please visit> www.affiliatesupersummit.com

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