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How can Behavioral
  M. Kravcik
                         and Cognitive Psychology inform
 R. Klamma
Z. Petrushyna            Design of Learning Experiences?
                                                 Workshop
       JTEL
  Summer School
    June 2010                             Ohrid, June 2010
      Slide 1



                          Milos Kravcik, Ralf Klamma, Zinayida Petrushyna

                               Chair for Information Systems and Databases,
                                    RWTH Aachen University, Germany


Lehrstuhl Informatik 5
(Information Systems)
   Prof. Dr. M. Jarke
Overview
                         Introduction (30 min)

  M. Kravcik
 R. Klamma
                         Collaboration:
Z. Petrushyna
                         • discussion in groups of 4 (15 min)
       JTEL
  Summer School
                         • presentation of outcomes (15 min)
    June 2010
      Slide 2            • clustering of outcomes (15 min)

                         Summary:
                         • discussion & feedback (15 min)

Lehrstuhl Informatik 5
(Information Systems)
   Prof. Dr. M. Jarke
Agenda


  M. Kravcik
 R. Klamma
Z. Petrushyna



                                      Heuristics &




                                                                Architecture
                         Motivation




                                                                               Proposed
                                                                               Solution
       JTEL




                                                      Results

                                                                  Choice
                                                      Survey
  Summer School
    June 2010                           Biases
      Slide 3




Lehrstuhl Informatik 5
(Information Systems)
   Prof. Dr. M. Jarke
Motivation
                         Illusions:
                         • Optical
  M. Kravcik
 R. Klamma
Z. Petrushyna
                         • Cognitive

                         Rashomon (Akira Kurosawa, 1950)
       JTEL
  Summer School
    June 2010
      Slide 4
                            The story of human communication
                         Awareness Test
                            Count how many times the white team passes the ball
                         Right Brain vs Left Brain Test
                            Do you see the dancer turning clockwise or anti-
                            clockwise?
Lehrstuhl Informatik 5
(Information Systems)
   Prof. Dr. M. Jarke
Human Mind
                         S. Pinker: Our mind is made for fitness, not for truth
                         Meaning depends on (D. Gilbert):
  M. Kravcik
 R. Klamma
                         • context
Z. Petrushyna
                         • frequency
       JTEL
                         • recency
  Summer School
    June 2010
      Slide 5
                         • preferences




                         R. Thaler: Humans predictably err
                         • this knowledge can be harnessed to help them
Lehrstuhl Informatik 5
(Information Systems)
   Prof. Dr. M. Jarke
2 Kinds of Thinking
                         Automatic system (AS):                Reflective system (RS)
                         – gut reaction:                       – conscious thought:
                             • intuitive, rapid, instinctive       • rational, deliberate,
                             • associated with the oldest          self-conscious
  M. Kravcik
 R. Klamma

                             parts of the brain
Z. Petrushyna




       JTEL
  Summer School
    June 2010
      Slide 6




Lehrstuhl Informatik 5
(Information Systems)
   Prof. Dr. M. Jarke
Heuristics & Biases
                             emerge from the interplay between AS & RS
                                             • people prefer information that confirms their
                         Confirmation bias     preconceptions or hypotheses

                                             • people see events that have occurred, as more predictable
                          Hindsight bias       than they in fact were before they took place
  M. Kravcik
 R. Klamma
                                             • people are over-optimistic about the outcome of
                          Optimism bias
Z. Petrushyna
                                               planned actions

       JTEL                                  • people overestimate the length or the intensity of
  Summer School             Impact bias        future feeling states
    June 2010
      Slide 7
                                             • as people usually see just the winners, not the losers, they
                         Observation bias      may misattribute the causes that led to the winning

                         Planning fallacy    • people underestimate task-completion times

                                             • creating a story post-hoc so that an event will seem
                         Narrative fallacy     to have an identifiable cause

                                             • believing that the unstructured randomness found in life
Lehrstuhl Informatik 5     Ludic fallacy       resembles the structured randomness found in games
(Information Systems)
   Prof. Dr. M. Jarke
Survey on Present Learning

                         10 questions on 3 issues:

  M. Kravcik
 R. Klamma
Z. Petrushyna
                         • Freedom of learner
                         • Pedagogical support
       JTEL              • Importance of content & form
  Summer School
    June 2010
      Slide 8
                         • Necessity of tutors (teachers)

                         31 participants, mostly students of the Summer School




Lehrstuhl Informatik 5
(Information Systems)
   Prof. Dr. M. Jarke
Freedom of Learner

                         The more freedom for the   Too much freedom for
                         learner the better         the learner may be
  M. Kravcik                                        overwhelming and
 R. Klamma
Z. Petrushyna                                       contra productive

       JTEL
  Summer School
    June 2010
      Slide 9




Lehrstuhl Informatik 5
(Information Systems)
   Prof. Dr. M. Jarke
Pedagogical Support
                         Each learner should         Not everybody can be an
                         have some pedagogical       expert in education
                         knowledge to be able to     (teacher), therefore
  M. Kravcik
 R. Klamma
                         learn without an external   pedagogical assistance
Z. Petrushyna
                         help                        for the learner is
                                                     required
      JTEL
  Summer School
    June 2010
     Slide 10




Lehrstuhl Informatik 5
(Information Systems)
   Prof. Dr. M. Jarke
Importance of Content & Form
                         In learning the      The form of the   Both content and
                         content is crucial   learning          form (org.) of the
                         and the form         experience is     learning
  M. Kravcik
 R. Klamma
                         (presentation,       most important    experience are
Z. Petrushyna            organization) of     and the content   equally important
                         the learning         is secondary      for successful
      JTEL               experience is                          learning
  Summer School
    June 2010            secondary
     Slide 11




Lehrstuhl Informatik 5
(Information Systems)
   Prof. Dr. M. Jarke
Necessity of Tutor
                         The tutor          It is always good   Tutors (teachers)
                         (teacher) is not   when the learner    may be
                         necessary in the   has a competent     successfully
  M. Kravcik
 R. Klamma
                         present learning   tutor (teacher)     replaced by
Z. Petrushyna
                                                                peer-learners

      JTEL
  Summer School
    June 2010
     Slide 12




Lehrstuhl Informatik 5
(Information Systems)
   Prof. Dr. M. Jarke
Categories of Biases (1)
                         3 basic categories of biases (Thaler & Sunstein)
                         Bounded rationality: our rationality is delimited

                             • unrealistic optimism is
  M. Kravcik
 R. Klamma

                             a pervasive feature of human life
Z. Petrushyna




      JTEL
  Summer School              • humans fear loss more than
                             they love gain
    June 2010
     Slide 13




                             • people have a tendency
                             to stick with their current situation

                             • choices depend on the way
                             in which problems are stated
Lehrstuhl Informatik 5
(Information Systems)
   Prof. Dr. M. Jarke
Categories of Biases (2)
                         Self-control: our rationality and temptation may be in conflict

                             an individual is containing two
  M. Kravcik
 R. Klamma
                             semiautonomous selves, which
Z. Petrushyna                means there is a two-system
                             conception of self-control:
      JTEL
  Summer School
    June 2010
     Slide 14
                                  • planner (RS)

                                  • doer (AS)




Lehrstuhl Informatik 5
(Information Systems)
   Prof. Dr. M. Jarke
Categories of Biases (3)
                         Social influences: we are influenced by the behavior of other people

                             • information – on actions and thoughts of others (we tend to conform)
  M. Kravcik
 R. Klamma
Z. Petrushyna                • peer pressure –
                             considering what other
      JTEL
  Summer School
                             people think to avoid
    June 2010
     Slide 15
                             their disapproval

                             • priming – subtle
                             influences can
                             increase the ease
                             with which certain info
                             comes to mind
                             (channel factors)
Lehrstuhl Informatik 5
(Information Systems)
   Prof. Dr. M. Jarke
Uneasy Choices
                                         (Thaler & Sunstein)
                                            • self-control issues arise when choices and
                         Delayed effects      their consequences are separated in time

                                            • many problems in life are difficult and there
  M. Kravcik


                            Difficulty
 R. Klamma

                                              is no technology to help
Z. Petrushyna




      JTEL

                                            • some decisions are rare, therefore there is
                          Infrequency
  Summer School
    June 2010
     Slide 16
                                              a lack of practice

                                            • learning requires immediate and clear
                         Poor feedback        feedback after each try

                                            • ambiguous relation between a choice and
                         Unclear impact       its consequence
Lehrstuhl Informatik 5
(Information Systems)
   Prof. Dr. M. Jarke
Choice Architecture
                                        (Thaler & Sunstein)
                                                  • they are very powerful, as usually a lot of people end up
                            Default options         with it


  M. Kravcik
 R. Klamma
                             Expect error         • a well designed system is as forgiving as possible
Z. Petrushyna



                                                  • it is the best way how to improve the performance of
      JTEL                  Give feedback           humans
  Summer School
    June 2010
     Slide 17

                         Understand mappings      • options should be comprehensible
                         from choice to welfare

                          Structure complex       • Elimination by aspects: eliminate the unsuitable alternatives
                               choices            • Collaborative filtering: use the judgements of similar people


                                                  • put the right incentives on the right people – Who uses?
                              Incentives            Who chooses? Who pays? Who profits?
Lehrstuhl Informatik 5
(Information Systems)
   Prof. Dr. M. Jarke
Proposed Solution
                         AS always wins over RS – do not confuse our AS
                         (Thaler & Sunstein)
                         Libertarian paternalism:
  M. Kravcik
 R. Klamma
Z. Petrushyna
                         preserves liberty and tries to influence choices in a way
                         that will make choosers better off, as judged by
      JTEL
                         themselves
  Summer School
    June 2010
     Slide 18            • This influence can be realized via suitable
                         alerts or nudges
                         • A nudge should alert people’s behavior
                         in a predictable way and at the same time it
                         should be easy and cheap to avoid
                         The golden rule of libertarian paternalism:
Lehrstuhl Informatik 5
                         offer nudges that are most likely to help and least likely
(Information Systems)
   Prof. Dr. M. Jarke    to inflict harm
ROLE Approach to the Design
                            of Learning Experiences
                                                                                   Control & Responsibility
                                                               guidance &          Recommendation
                                                               freedom of
                                                                 learner
  M. Kravcik
 R. Klamma
Z. Petrushyna




      JTEL
                         personalization                                                        motivation of
  Summer School          & adaptability to                                                    learner (intrinsic,
    June 2010            learner & context         What is the impact of                          extrinsic)
     Slide 19
                                                   these findings from
                                                  behavioral & cognitive
                                                  psychology on design
                                                       of learning?

                                             collaboration &
                                                                             stimulation of          Goal setting
                                              good practice
                                                                            learner’s meta-          Planning
                                             sharing among
                                                                               cognition             Reflection
Lehrstuhl Informatik 5                            peers
(Information Systems)
   Prof. Dr. M. Jarke
Overview
                         Introduction (30 min)

  M. Kravcik
 R. Klamma
                         Collaboration:
Z. Petrushyna
                         • discussion in groups of 4 (15 min)
      JTEL
  Summer School
                         • presentation of outcomes (15 min)
    June 2010
     Slide 20            • clustering of outcomes (15 min)

                         Summary:
                         • discussion & feedback (15 min)

Lehrstuhl Informatik 5
(Information Systems)
   Prof. Dr. M. Jarke

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How can Behavioral and Cognitive Psychology inform Design of Learning Experiences?

  • 1. How can Behavioral M. Kravcik and Cognitive Psychology inform R. Klamma Z. Petrushyna Design of Learning Experiences? Workshop JTEL Summer School June 2010 Ohrid, June 2010 Slide 1 Milos Kravcik, Ralf Klamma, Zinayida Petrushyna Chair for Information Systems and Databases, RWTH Aachen University, Germany Lehrstuhl Informatik 5 (Information Systems) Prof. Dr. M. Jarke
  • 2. Overview Introduction (30 min) M. Kravcik R. Klamma Collaboration: Z. Petrushyna • discussion in groups of 4 (15 min) JTEL Summer School • presentation of outcomes (15 min) June 2010 Slide 2 • clustering of outcomes (15 min) Summary: • discussion & feedback (15 min) Lehrstuhl Informatik 5 (Information Systems) Prof. Dr. M. Jarke
  • 3. Agenda M. Kravcik R. Klamma Z. Petrushyna Heuristics & Architecture Motivation Proposed Solution JTEL Results Choice Survey Summer School June 2010 Biases Slide 3 Lehrstuhl Informatik 5 (Information Systems) Prof. Dr. M. Jarke
  • 4. Motivation Illusions: • Optical M. Kravcik R. Klamma Z. Petrushyna • Cognitive Rashomon (Akira Kurosawa, 1950) JTEL Summer School June 2010 Slide 4 The story of human communication Awareness Test Count how many times the white team passes the ball Right Brain vs Left Brain Test Do you see the dancer turning clockwise or anti- clockwise? Lehrstuhl Informatik 5 (Information Systems) Prof. Dr. M. Jarke
  • 5. Human Mind S. Pinker: Our mind is made for fitness, not for truth Meaning depends on (D. Gilbert): M. Kravcik R. Klamma • context Z. Petrushyna • frequency JTEL • recency Summer School June 2010 Slide 5 • preferences R. Thaler: Humans predictably err • this knowledge can be harnessed to help them Lehrstuhl Informatik 5 (Information Systems) Prof. Dr. M. Jarke
  • 6. 2 Kinds of Thinking Automatic system (AS): Reflective system (RS) – gut reaction: – conscious thought: • intuitive, rapid, instinctive • rational, deliberate, • associated with the oldest self-conscious M. Kravcik R. Klamma parts of the brain Z. Petrushyna JTEL Summer School June 2010 Slide 6 Lehrstuhl Informatik 5 (Information Systems) Prof. Dr. M. Jarke
  • 7. Heuristics & Biases emerge from the interplay between AS & RS • people prefer information that confirms their Confirmation bias preconceptions or hypotheses • people see events that have occurred, as more predictable Hindsight bias than they in fact were before they took place M. Kravcik R. Klamma • people are over-optimistic about the outcome of Optimism bias Z. Petrushyna planned actions JTEL • people overestimate the length or the intensity of Summer School Impact bias future feeling states June 2010 Slide 7 • as people usually see just the winners, not the losers, they Observation bias may misattribute the causes that led to the winning Planning fallacy • people underestimate task-completion times • creating a story post-hoc so that an event will seem Narrative fallacy to have an identifiable cause • believing that the unstructured randomness found in life Lehrstuhl Informatik 5 Ludic fallacy resembles the structured randomness found in games (Information Systems) Prof. Dr. M. Jarke
  • 8. Survey on Present Learning 10 questions on 3 issues: M. Kravcik R. Klamma Z. Petrushyna • Freedom of learner • Pedagogical support JTEL • Importance of content & form Summer School June 2010 Slide 8 • Necessity of tutors (teachers) 31 participants, mostly students of the Summer School Lehrstuhl Informatik 5 (Information Systems) Prof. Dr. M. Jarke
  • 9. Freedom of Learner The more freedom for the Too much freedom for learner the better the learner may be M. Kravcik overwhelming and R. Klamma Z. Petrushyna contra productive JTEL Summer School June 2010 Slide 9 Lehrstuhl Informatik 5 (Information Systems) Prof. Dr. M. Jarke
  • 10. Pedagogical Support Each learner should Not everybody can be an have some pedagogical expert in education knowledge to be able to (teacher), therefore M. Kravcik R. Klamma learn without an external pedagogical assistance Z. Petrushyna help for the learner is required JTEL Summer School June 2010 Slide 10 Lehrstuhl Informatik 5 (Information Systems) Prof. Dr. M. Jarke
  • 11. Importance of Content & Form In learning the The form of the Both content and content is crucial learning form (org.) of the and the form experience is learning M. Kravcik R. Klamma (presentation, most important experience are Z. Petrushyna organization) of and the content equally important the learning is secondary for successful JTEL experience is learning Summer School June 2010 secondary Slide 11 Lehrstuhl Informatik 5 (Information Systems) Prof. Dr. M. Jarke
  • 12. Necessity of Tutor The tutor It is always good Tutors (teachers) (teacher) is not when the learner may be necessary in the has a competent successfully M. Kravcik R. Klamma present learning tutor (teacher) replaced by Z. Petrushyna peer-learners JTEL Summer School June 2010 Slide 12 Lehrstuhl Informatik 5 (Information Systems) Prof. Dr. M. Jarke
  • 13. Categories of Biases (1) 3 basic categories of biases (Thaler & Sunstein) Bounded rationality: our rationality is delimited • unrealistic optimism is M. Kravcik R. Klamma a pervasive feature of human life Z. Petrushyna JTEL Summer School • humans fear loss more than they love gain June 2010 Slide 13 • people have a tendency to stick with their current situation • choices depend on the way in which problems are stated Lehrstuhl Informatik 5 (Information Systems) Prof. Dr. M. Jarke
  • 14. Categories of Biases (2) Self-control: our rationality and temptation may be in conflict an individual is containing two M. Kravcik R. Klamma semiautonomous selves, which Z. Petrushyna means there is a two-system conception of self-control: JTEL Summer School June 2010 Slide 14 • planner (RS) • doer (AS) Lehrstuhl Informatik 5 (Information Systems) Prof. Dr. M. Jarke
  • 15. Categories of Biases (3) Social influences: we are influenced by the behavior of other people • information – on actions and thoughts of others (we tend to conform) M. Kravcik R. Klamma Z. Petrushyna • peer pressure – considering what other JTEL Summer School people think to avoid June 2010 Slide 15 their disapproval • priming – subtle influences can increase the ease with which certain info comes to mind (channel factors) Lehrstuhl Informatik 5 (Information Systems) Prof. Dr. M. Jarke
  • 16. Uneasy Choices (Thaler & Sunstein) • self-control issues arise when choices and Delayed effects their consequences are separated in time • many problems in life are difficult and there M. Kravcik Difficulty R. Klamma is no technology to help Z. Petrushyna JTEL • some decisions are rare, therefore there is Infrequency Summer School June 2010 Slide 16 a lack of practice • learning requires immediate and clear Poor feedback feedback after each try • ambiguous relation between a choice and Unclear impact its consequence Lehrstuhl Informatik 5 (Information Systems) Prof. Dr. M. Jarke
  • 17. Choice Architecture (Thaler & Sunstein) • they are very powerful, as usually a lot of people end up Default options with it M. Kravcik R. Klamma Expect error • a well designed system is as forgiving as possible Z. Petrushyna • it is the best way how to improve the performance of JTEL Give feedback humans Summer School June 2010 Slide 17 Understand mappings • options should be comprehensible from choice to welfare Structure complex • Elimination by aspects: eliminate the unsuitable alternatives choices • Collaborative filtering: use the judgements of similar people • put the right incentives on the right people – Who uses? Incentives Who chooses? Who pays? Who profits? Lehrstuhl Informatik 5 (Information Systems) Prof. Dr. M. Jarke
  • 18. Proposed Solution AS always wins over RS – do not confuse our AS (Thaler & Sunstein) Libertarian paternalism: M. Kravcik R. Klamma Z. Petrushyna preserves liberty and tries to influence choices in a way that will make choosers better off, as judged by JTEL themselves Summer School June 2010 Slide 18 • This influence can be realized via suitable alerts or nudges • A nudge should alert people’s behavior in a predictable way and at the same time it should be easy and cheap to avoid The golden rule of libertarian paternalism: Lehrstuhl Informatik 5 offer nudges that are most likely to help and least likely (Information Systems) Prof. Dr. M. Jarke to inflict harm
  • 19. ROLE Approach to the Design of Learning Experiences Control & Responsibility guidance & Recommendation freedom of learner M. Kravcik R. Klamma Z. Petrushyna JTEL personalization motivation of Summer School & adaptability to learner (intrinsic, June 2010 learner & context What is the impact of extrinsic) Slide 19 these findings from behavioral & cognitive psychology on design of learning? collaboration & stimulation of Goal setting good practice learner’s meta- Planning sharing among cognition Reflection Lehrstuhl Informatik 5 peers (Information Systems) Prof. Dr. M. Jarke
  • 20. Overview Introduction (30 min) M. Kravcik R. Klamma Collaboration: Z. Petrushyna • discussion in groups of 4 (15 min) JTEL Summer School • presentation of outcomes (15 min) June 2010 Slide 20 • clustering of outcomes (15 min) Summary: • discussion & feedback (15 min) Lehrstuhl Informatik 5 (Information Systems) Prof. Dr. M. Jarke