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Suzanne O Minassian | IBM Social Software Product Manager | 23.10.2008 IBM’s Grounds-Up Social Software Transformation Photo by  mclanaghan
Welcome to IBM Photo by  derekkb
IBM has over 380,000 employees; over 50% are mobile
Photo by  plasticrevolver
Fringe
Beehive
Atlas
 
 
 
 
Social Bookmarking for an Enterprise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Collaborative User Experience
Collaborative User Experience
Collaborative User Experience
 
Deployment ,[object Object],[object Object],[object Object],[object Object],Collaborative User Experience Visualizing Taggers with pictures size  according to number of bookmarks
Embedding Social Bookmarks into Search Collaborative User Experience April, 2007
Photo by  rosswebdale r
[object Object],[object Object],[object Object],Collaborative User Experience Collective Work Practices Focus on  activities  we’re doing, not the  tools  we’re using
 
Cattail | Social File Sharing
Spectacular | Feed Aggregation
Unified Search
IBM’s social software through the years Communities Blogs Dogear Activities Profiles 1998 2002 2008 Persona  Bluepages & Persona redesigned Connections Profiles BlueGroups  Community tools  Community Map  Connections Communities  BlogCentral  Connections Blogs Dogear  Connections Dogear  Instant  Collaboration UAM OpenActivities Connections Activities Activity Explorer
Photo by  ppdigital
 
 
 
 
 
 
 
 
 
Photo  bybikeracer
Let’s continue talking. @minassian [email_address] http://synch.rono.us http://tekmoda.com Thank you! Photo by  derekkb
[object Object],[object Object],[object Object]
Photo by  demonbaby Please share your thoughts on this session webexberlin2008.crowdvine.com

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IBM's Grounds Up Social Software Transformation