Slides delivered at the O'Reilly Web 2.0 Expo Berlin

1. Suzanne O Minassian | IBM Social Software Product Manager | 23.10.2008 IBM’s Grounds-Up Social Software Transformation Photo by mclanaghan

2. Welcome to IBM Photo by derekkb

3. IBM has over 380,000 employees; over 50% are mobile

4. Photo by plasticrevolver

5. Fringe

6. Beehive

7. Atlas

13. Collaborative User Experience

14. Collaborative User Experience

17. Embedding Social Bookmarks into Search Collaborative User Experience April, 2007

18. Photo by rosswebdale r

21. Cattail | Social File Sharing

22. Spectacular | Feed Aggregation

23. Unified Search

24. IBM’s social software through the years Communities Blogs Dogear Activities Profiles 1998 2002 2008 Persona Bluepages & Persona redesigned Connections Profiles BlueGroups Community tools Community Map Connections Communities BlogCentral Connections Blogs Dogear Connections Dogear Instant Collaboration UAM OpenActivities Connections Activities Activity Explorer

25. Photo by ppdigital

35. Photo bybikeracer

36. Let’s continue talking. @minassian [email_address] http://synch.rono.us http://tekmoda.com Thank you! Photo by derekkb

38. Photo by demonbaby Please share your thoughts on this session webexberlin2008.crowdvine.com