1. De gebruiker centraal
Presentatie voor AWT 20 Juni 2012
martijn@upstream.nl

2. Martijn Kriens
• Director Health-Lab/Amsterdam Living Lab
• Partner Upstream
• Board member IIP-SaaS
• HVA & RUG
• Medical Data Recorder
• Twitter: martijnkriens
• Skype: martijn.kriens
• Mail: martijn@upstream.nl
• Tel: +31 6 43088338
• Blog: www.icrowds.net
• www.upstream.nl
• www.marketingfacts.nl

3. "An 'organization' is but an idea--a concept.
People, as individuals, are the ultimate reality and
the only operative element. An idea cannot make a
commitment to anything or take responsbility or
action--only individuals can." - Chris Rufer

4. 7.048.248.285ple Helix

5. De eeuw van mijn vader
Geert Mak (1999)

6. Page ! 6

7. Industrialisatie

8. Massaproductie

9. Massacommunicatie

10. The Nature of the Firm
Ronald Coase (1937)

11. Conversatie en
communicatie
Page ! 11

12. Crisis

13. The Cluetrain Manifesto: The end of business as usual
Levine, Locke, Searle, Weinberger (1999)

14. Open Innovation
Henry Chesbrough (2003)

15. From Pyramids to Pancakes
Josephine Green (2010)

16. The basic output that
has become dominant in
the most advanced
economies is
human meaning
and communication
Yochai Benkler
“The Wealth of networks, 2006”

17. CHANGE
Human
Physical Meaning
Function
product &
Communication

18. Focus
• Research requires more and more rapid
iterations
• Social component is the dominant
success factor for innovation
• Next 10 years the focus is on
adoptation of technology
• The “end” product is the actual research
vehicle

22. Mixed realities
Physical and Digital

23. Digital
space

24. Digital
Pub

25. 900+ million Digital Friends

26. Digital marketplace

27. Digital search

28. Digital hardware

29. Conversatie en communicatie
Page ! 29

31. Gebruik social media
social media
100
90
80
70
60
50
social media
40
30
20
10
0
20 - 34 jaar 35 - 49 jaar 50 - 64 jaar 65 jaar e.o.

33. Conversatie en
communicatie
Page ! 33

34. Neelie Kroes
ICT radically alters how people
inhabit the world, how they
interact, how they perceive
the world around them: indeed,
it is changing what it is to be a
human being in society.

35. Neelie Kroes
ICT radically alters how people
inhabit the world, how they
interact, how they perceive
the world around them: indeed,
it is changing what it is to be a
human being in society.
http://www.europa-nu.nl/id/viskg1vdzwxf/nieuws/toespraak_eurocommissaris_kroes_over?

37. Sherry Turkle

38. Immersion?

39. Social?

40. Not just the
technology
People helping each other is scalable
- Customers
- Patients
- …

41. Direct
communication
from politician and
with politicians

42. (1 − z3 / 6) / (z − z2 / 2)2 + c

43. Hidden Themes
• (Unlimited) Scalability/Adaptability
• (Ubiquitous) Communication
• (Seamless) Cooperation
• (Realtime) Anytime, Anywhere
• (Maximum) Transparency
(1 − z3 / 6) / (z − z2 / 2)2 + c

44. Reality(
BETA(

45. “Our writing equipment
takes part in the forming
of our thoughts”
Friedrich Nietzsche
1844 - 1900

46. Shift towards the end-user
Traditional Living Labs
Advanced Supplier Advanced
Development Development
Design Design
Supplier
N=3 users
Build Build
(Prototypes) Supplier (Prototypes)
and
Run Run
(test) Customer (test)
N=1000’s
users
Analysis and
Customer Feedback Feedback
Naar: Customers as innovators: a new way to create value, Eric von Hippel & Stefan Thomke

47. " Innovation is in
cooperation
" Too often these
are seperate
worlds
47

48. 48

49. Ecosystem
Living
Lab
USERS

50. Health-Lab
• Platform on Care and ICT
– Care institutions, companies, Science and
Government
– Sharing information and setting priorities
• Living Lab locations
– Developement and test of user oriented solutions
– Fysical locations an real life
• Education
– Impact on curricula

51. Direct partners
• AIM
• Almere
• AMSTA
• Amsterdam
• Hogeschool van Amsterdam
• InHolland
• Sigra
• Universiteit van Amsterdam
• Vrije Universiteit
• Waag Society

52. Focus
Prevention Wellbeing Care Cure
General practicioner/1e line
Homecare
Informal care Nursing home
Social network Hospital
Social housing

53. Healthlab(
Monitoring & Sensoring
Social contact and togetherness
53(

54. 54

55. Digital shared space

56. Paro

57. AIBO

59. Open Ceilings

60. Living Labs

61. From
Institution centric
to
People centric

63. Goal
In 2025 all people in the
Amsterdam region are in
control of what care they
want and where they want it

64. Dank!
martijn@upstream.nl
@martijnkriens

65. Vragen?