1. Marta Jablonaska Lani Adeoye Marie-Pierre Herve Nadia Sayed

5. Current Successes Current Situation | Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap –up

7. Current Situation | Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap –up REVENUE STREAM SHOWS BRAND EXTENSIONS RESIDENT TOURING REST OF WORLD VEGAS

8. Current Situation | Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap –up By increasing the number of resident shows outside of Las Vegas , continuing to launch new touring shows and diversifying through a product extension , you will be able to reduce your dependency on Las Vegas, increasing revenues in Resident Market between 12.2 and 24.5 million dollars. This will ensure the sustainability of Cirque du Soleil.

9. Revenue Growth

10. Las Vegas and the economic recession Sources: *http://www.nytimes.com/2010/02/12/business/12casino.html ** http://www.bloomberg.com/apps/news?pid=20601103&sid=axSujAzgiBJg Result: Decline in Cirque’s Vegas revenues 7% last year Las Vegas Strip Revenue Decline 2008* 11% 2009** 9.4%

11. Innovation-> financial results Production costs Years in operation Per year Cumulative Revenue net of production costs “ O” 92 9 0.8 864 Mystere 35 14 0.66 736

12. Operations Source: world tourism industry http://www.unwto.org/facts/menu.html Resident Travelling Break Even 65% 60% Occupancy 90-95% 80% Costs 30 Mil 37-50 Mil Capacity 50-60 artists additional support staff 50-60 artists

13. Revenue Streams Assumed Occupancy rates 90-95% for Vegas and Orlando 70% for Macau * 82% for New York * 90% for Tokyo

14. Recommendation - Resident Shows Current Situation | Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap –up PARIS, SYDNEY, LONDON, NEW YORK, HONG KONG, SHANGHAI No Presence PARIS, SYDNEY, HONG KONG, SHANGHAI Strategic Location REVENUE STREAM SHOWS BRAND EXTENSIONS RESIDENT TOURING REST OF WORLD Million Sydney Shanghai Hong Kong Paris Traffic Level 2.7 6.66 7.94 15.6 Tourist Spending $ 24.7 $ 40.8 $ 40.8 $ 55.6

16. Partnership with Disney Current Situation | Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap –up Brand Value Artistic Performance Fictional Characters Experience Invoke Imagination Provoke Senses Evoke Emotion

17. Partnership with Disney Resort Current Situation | Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap –up

19. Recommendation Current Situation | Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap –up REVENUE STREAM SHOWS BRAND EXTENSIONS RESIDENT TOURING REST OF WORLD BRAND EXTENSION

22. Timeline Current Situation | Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap –up 2010 2012 2014 2016 Current Portfolio Wii Game Tour Shows Disney Resident Shows Expansion of HQ

25. Wrap - Up Current Situation | Executive Summary | Guiding Principles | Recommendation | Implementation | Wrap –up Financial Sustainabilit y

26. costs millions building 2 production costs 60 staff costs artists 2,750,000 Visitors Revenues 5% 10% 5% 10% new stores projected revenue Shanghai 9 0.45 0.9 4.05 8.1 Paris 12.8 0.6 1.3 8.2 16.4 12.2 24.5