Michael Schneider's talk at Profile Accelerator, Sydney, Australia - Saturday, June 5, 2010

4. Mobile is...
3

5. Mobile is...
• Inexpensive
3

6. Mobile is...
• Inexpensive
• Always on
3

7. Mobile is...
• Inexpensive
• Always on
• Always with you
3

8. Mobile is...
• Inexpensive
• Always on
• Always with you
• Knows where you are
3

9. Mobile is...
• Inexpensive
• Always on
• Always with you
• Knows where you are
• Your companion
3

10. We use mobiles while we..
4

11. We use mobiles while we..
Talk on phone
Wait in line
Eat dinner
On a plane Talk to a friend
Business meeting On a train
Watch TV Driving (bad!)
Walk Watch a concert
4

13. Mobile is the fastest
moving industry in history.

14. Mobile Today

15. Mobile Today
• 5 billion mobile phone users in the world

16. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users

17. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 2,00,000+ in first two months -> one every
3 sec

18. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 2,00,000+ in first two months -> one every
3 sec
• iPhone users spend 30+ minutes PER DAY in
apps

19. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 2,00,000+ in first two months -> one every
3 sec
• iPhone users spend 30+ minutes PER DAY in
apps
• Google selling 100,000 Android devices a day

20. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 2,00,000+ in first two months -> one every
3 sec
• iPhone users spend 30+ minutes PER DAY in
apps
• Google selling 100,000 Android devices a day
• By 2013, more people will access internet from
mobile devices than computers

26. Why Apps?

27. Why Apps?

28. Why Apps?
• Focus on a brand

29. Why Apps?
• Focus on a brand
• Web is distracting

30. Why Apps?
• Focus on a brand
• Web is distracting
• User experience/interface

31. Why Apps?
• Focus on a brand
• Web is distracting
• User experience/interface
• More users are “searching” via apps
than web

33. What makes a great app?

34. What makes a great app? Design + Interaction

35. What makes a great app? Design + Interaction

36. What makes a great app? Great User-Experience

37. What makes a great app? Great User-Experience

38. What makes a great app? Great UI + Content

39. What makes a great app? Great UI + Content

40. What makes a great app? Native phone features

41. What makes a great app? Native phone features

42. Mobile Roadie

45. Highly customizable platform

46. Highly customizable platform
• Self service - do it
yourself

47. Highly customizable platform
• Self service - do it
yourself
• Sell music, tickets,
merch

48. Highly customizable platform
• Self service - do it
yourself
• Sell music, tickets,
merch
• Establish a direct-to-
fan relationship

49. Highly customizable platform
• Self service - do it
yourself
• Sell music, tickets,
merch
• Establish a direct-to-
fan relationship
• Give your audience a
place to talk about you

50. Existing clients
Over 600 apps created for clients across entertainment, including:

51. Existing clients
Over 600 apps created for clients across entertainment, including:
• Madonna

52. Existing clients
Over 600 apps created for clients across entertainment, including:
• Madonna
• Ashton Kutcher

53. Existing clients
Over 600 apps created for clients across entertainment, including:
• Madonna
• Ashton Kutcher
• Taylor Swift

54. Existing clients
Over 600 apps created for clients across entertainment, including:
• Madonna
• Ashton Kutcher
• Taylor Swift
• The Doors

55. Existing clients
Over 600 apps created for clients across entertainment, including:
• Madonna
• Ashton Kutcher
• Taylor Swift
• The Doors
• Twilight

56. Existing clients
Over 600 apps created for clients across entertainment, including:
• Madonna
• Ashton Kutcher
• Taylor Swift
• The Doors
• Twilight
• Golden Globes

57. Existing clients
Over 600 apps created for clients outside entertainment, including:

58. Existing clients
Over 600 apps created for clients outside entertainment, including:
• Brands

59. Existing clients
Over 600 apps created for clients outside entertainment, including:
• Brands
• Churches

60. Existing clients
Over 600 apps created for clients outside entertainment, including:
• Brands
• Churches
• Authors

61. Existing clients
Over 600 apps created for clients outside entertainment, including:
• Brands
• Churches
• Authors
• Conferences

62. Existing clients
Over 600 apps created for clients outside entertainment, including:
• Brands
• Churches
• Authors
• Conferences
• Politicians

63. Existing clients
Over 600 apps created for clients outside entertainment, including:
• Brands
• Churches
• Authors
• Conferences
• Politicians
• Nonprofits

64. Existing clients
Over 600 apps created for clients outside entertainment, including:
• Brands
• Churches
• Authors
• Conferences
• Politicians
• Nonprofits
• Restaurants

65. Existing clients
Over 600 apps created for clients outside entertainment, including:
• Brands
• Churches
• Authors
• Conferences
• Politicians
• Nonprofits
• Restaurants
• Hotels

66. Existing clients
Over 600 apps created for clients outside entertainment, including:
• Brands
• Churches
• Authors
• Conferences
• Politicians
• Nonprofits
• Restaurants
• Hotels
• Wineries

67. Success Stories

68. Taylor Swift - Fan engagement (road.ie/taylor-swift)

69. Madonna - Contests (road.ie/madonna)

70. The Doors (road.ie/the-doors)

71. The Doors (road.ie/the-doors)

72. Ashton Kutcher - A+ top videos - App exclusive (road.ie/aplusk)
4.5M+ followers

73. Sophie Kinsella

74. Sophie Kinsella

75. Sophie Kinsella

76. Sophie Kinsella

77. David Lebovitz

78. David Lebovitz

79. David Lebovitz

80. David Lebovitz

81. David Lebovitz

82. Superstress

83. Superstress

84. Superstress

85. Superstress

86. Single-Row (minimal) Menu Samples

87. Customizable Menus
Single-Row (minimal) Menu Samples

88. Customizable Menus
Multi-Row (hybrid) Menu Samples

89. Customizable Menus
Fullscreen Menu Samples

90. Design Asset Library
No designer on staff? No problem. MoRo's design team has created a
vast library icons, buttons, headers and global color schemes. Our goal
is to give you all the tools you need to create a highly engaging, polished
app customized to your unique taste.
Once you've chosen your graphics, you can adjust the color,
transparency, padding, and fonts to further customize and refine the
look.

91. Make it your own
You have full control over how every font, icon, button, and color will look
in your app.

92. Landscape Viewing
MoRo Pro supports landscape orientation viewing. Not only does your
content rotate and adjust to the phone orientation, but any of these views
are new enhanced views which take full advantage of the widescreen
format.

93. Deep Content Categorization
MoRo Pro enables anyone with a lot of content
keep it organized within the app. Our addition of
categories makes it possible to categorize 3
levels deep.
Feature Banner Slideshows
Create house ad style in-app banners and link
them to content or URL's. Feature banners play
in a slideshow, and are a great way to feature a
hot track, or draw attention to otherwise buried
content.

94. Platform-wide Updates:
Fan Wall
Fan Wall has been updated to display posts
on a map. Users can see where others are
located, and connect with those near by.

95. Platform-wide Updates:
Top Users Section
The new Top Users Leaderboard section introduces
a gaming element into your apps. Points are earned
by actions within the app such as commenting,
posting photos, and sharing content to your social
networks. By earning points as they use the app,
users are encouraged to keep coming back.
Super fans can be identified and rewarded by the
artists, and points can be turned into a virtual
currency platform.

96. Platform-wide Updates:
Auto-Push Notifications
Push notifications are now included on all
apps.
Weʼll automatically notify users when
someone comments on their comment, or on
the same news item.
Using geo-location, we will automatically
send notifications to users when somethingʼs
happening in their area.

97. Coming June 2010
Single-Row (minimal) Menu Samples

100. 42

101. Anyone in this room can
create a high quality iPhone
or Android app in 20
minutes

104. Thank you.
michael@mobileroadie
@msfd / @mobileroadie
http://road.ie/k3hudz