The document discusses 10 marketing lessons that can be learned from RockCorps, an organization that inspires youth to volunteer. RockCorps checks all the boxes that large brands have struggled with for engaging youth in an authentic way without direct selling. The lessons include selling values over brands, creating lasting campaigns, providing social tools for users to connect, influencing influencers within communities, supporting communities, marketing with youth rather than to them, and connecting customers through shared experiences rather than products alone.

1. Good
Causes
Good
Marketing?
10 Marketing Lessons from RockCorps
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2. WHY ROCKCORPS?
An Introduction
When I first heard about RockCorps I thought it was a
good example of corporates getting involved in youth
communities.
so many years. Watch the video, see how youthstarted to dig further the brand without
However, when I are interacting around I realized this
being sold to. Here we have a contender for the exceptional. of youth marketing.
wasn’t good this was future model
Not only did it inspire youth with something to care
about but it also checked all the youth marketing
Graham Brown boxes that large brands have been sweating over for
mobileYouth so many years. Watch the video, see how youth are
PS: no affiliation with interacting around the brand without being sold to.
Boost, Orange or Here we have a contender for the future model of
RockCorps youth marketing.
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3. #1 Sell Your Values Not Your Brand
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4. #2 Create don’t Campaign
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5. #3 Leave a Legacy.
Outlive your Advertising Campaign
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6. #4 Provide Social Tools
Give them Something
Social Currency
to Care About
to Talk About
Give them
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7. #5 Sell the
Need
to
Belong
It’s not about logic, it’s the emotion.
and the
Need
to
Be
Significant
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8. #6 Influence the Influencers
Stop Selling to Everyone.
Sell to the 10% already sold on your brand
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9. #7 Support your Community
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10. #8 Lead the Tribe.
Create a Movement
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11. Sell your ability to Connect Your
Customers not the product
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12. #10 Market
With not To
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13. Are you marketing to or
Are you marketing with ?
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14. From Argentina to Zaire
We’ve got your youth data
covered
Click Here
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15. Graham Brown
mobileYouth.org
Youth Marketing
Mobile Trends
Ideation + Research
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