If mobile is not in your strategy yet, the presentation shows you why you should get in. And If you are trying to get into the mobile ecosystem, the presentation gives you basic tips and trends to help you get started. For more information reach out to us - www.mobinett.com or see our blog blog.mobinett.com

1. Enterprise class mobile and social platforms
Mobinett Interactive Inc. Confidential. Do not distribute without written permission
www.mobinett.com
Tushneem Dharmagadda
CEO
@mobinett
@tushneem

2. Who we are
• Cambridge-based niche start-up with
expertise in mobile and social platforms
• Products we created are used by Fortune 100
companies as well as Startups
• Products featured in media
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3. What we do
• Mobinett Interactive takes a holistic approach to
product development
© 2013 Mobinett Interactive Inc.
Strategy Design Development Marketing
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Over 65% of the cameras in the picture are smartphones. Digital point and shoot camera
sales have declined for third year in a row. Smartphones are taking over almost every
aspect of our lives.

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Smart Devices
• Smart devices incl. phones
and tablets will completely
overshadow PCs by 2016
thus becoming the primary
device of choice
• Access to data is becoming
easier and cheaper at the
same time

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Phablets Wearables
While we know that smart devices will rule the world,
they may come in different forms and shapes. The
opportunities for Apps are endless. However, App
developers have to keep tabs and rapidly adapt to this
highly dynamic market in order to succeed
Pebble
Google Glasses
Google Smart Watch

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• Android has the largest
market share. So if you are
developing, start with
Android first instead of iOS
• Android Apps can also run
on Blackberry 10
• Support popular OS
versions and device sizes

8. • Make your Apps looks awesome and give your
users the best experience
– Differentiates your app in the crowded market and
helps with marketing
• Common Design Flaws
– Converting web as is to mobile
– Randomly using different native widgets in the App
without knowing how they function
– Using the same look n feel on all platforms without
respect for native guidelines
• Android users are not familiar with iOS widgets and vice-
versa. So tweak the App design based on the platform
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Mobile App Design

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iOS Android Mapping for common widgets

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Mobinett Interactive Inc.
1035 Cambridge St.
Suite 9
Cambridge MA 02141
1-877-704-6662
www.mobinett.com
@mobinett / @tushneem
blog.mobinett.com