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Research in social media - do's and don'ts

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Maria Sjögren
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RESEARCH IN SOCIAL MEDIA DO’S AND DON’TS
COMMUNICATING SCIENCE IN SOCIAL MEDIA WHY?
SOCIAL MEDIA - IS IT “DA SHIT”? % of adult internet users who use social networking sites 80 60 40 20 0 2005 2006 2008 2009 2010 2011 2012 Source: The Pew Research Center's Internet & American Life Project tracking surveys 2005-2013 2013
…OR JUST A WASTE OF TIME? Photo by Jamie Anderson - CC BY-NC-ND 2.0 http://flic.kr/p/67gWRW
TA K E C O N T R O L O F Y O U R O N L I N E P R O F I L E YOU’VE BEEN GOOGLED
DRIVE TRAFFIC TO YOUR SITE INCREASE YOUR VISIBILITY Photo by a_kep - CC BY-NC-SA 2.0 http://flic.kr/p/8yp47Y
COMMUNICATING SCIENCE IN SOCIAL MEDIA WHERE?
THE CHALLENGE PICKING SOCIAL MEDIA CHANNELS REDDIT LINKEDIN SLIDESHARE SOUNDCLOUD TWITTER FACEBOOK INSTAGRAM VINE PINTEREST WORDPRESS TUMBLR ACADEMIA.EDU YAMMER SOCIAL MEDIA FLICKR GOOGLE+ RESEARCHGATE EPERNICUS RENREN VIMEO FOURSQUARE ORKUT SINA WEIBO QUORA STORIFY MENDELEY
“Savvy scientists must increasingly engage with blogs and social media. […] Even if you choose not to blog, you can certainly expect that your papers and ideas will increasingly be blogged about. So there it is — blog or be blogged.” – PA U L K N O E P F L E R - I N A C O M M E N T I N N AT U R E N E W S
COMMUNICATING SCIENCE IN SOCIAL MEDIA DO’S AND DON’TS
DO’S Photo by Kamau Akabueze - CC BY-NC-SA 2.0 http://flic.kr/p/8qFQDr
DON’TS Photo by Gabriel Sanz - CC BY-NC-SA 2.0 http://flic.kr/p/7gYGRj
WHY SO SERIOUS? # O V E R LY H O N E S T M E T H O D S Please note: #overlyhonestmethods is a joke/spoof hashtag and should be treated as such in good humour and with a pinch of salt.
FURTHER READING • Social media tips for scientists • 6 steps to managing your online reputation • Scientists - how has social media helped you? • My year as a stem-cell blogger  • Grow your Twitter followers by being nice and informative • Tweet your Science
NEW FEATURE COMING SOON P R O F I L E PA G E O N K I . S E
“Every scientist reading this has a deep passion for science. I implore you: let your passion out. Share it with us. Warmly, with stories, imagination, even with humor. But most of all, in your own voice.” –ALAN ALDA - IN “SCIENCE AND THE MEDIA”

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Research in social media - do's and don'ts

  • 1. RESEARCH IN SOCIAL MEDIA DO’S AND DON’TS
  • 2. COMMUNICATING SCIENCE IN SOCIAL MEDIA WHY?
  • 3. SOCIAL MEDIA - IS IT “DA SHIT”? % of adult internet users who use social networking sites 80 60 40 20 0 2005 2006 2008 2009 2010 2011 2012 Source: The Pew Research Center's Internet & American Life Project tracking surveys 2005-2013 2013
  • 4. …OR JUST A WASTE OF TIME? Photo by Jamie Anderson - CC BY-NC-ND 2.0 http://flic.kr/p/67gWRW
  • 5. TA K E C O N T R O L O F Y O U R O N L I N E P R O F I L E YOU’VE BEEN GOOGLED
  • 6. DRIVE TRAFFIC TO YOUR SITE INCREASE YOUR VISIBILITY Photo by a_kep - CC BY-NC-SA 2.0 http://flic.kr/p/8yp47Y
  • 7. COMMUNICATING SCIENCE IN SOCIAL MEDIA WHERE?
  • 8. THE CHALLENGE PICKING SOCIAL MEDIA CHANNELS REDDIT LINKEDIN SLIDESHARE SOUNDCLOUD TWITTER FACEBOOK INSTAGRAM VINE PINTEREST WORDPRESS TUMBLR ACADEMIA.EDU YAMMER SOCIAL MEDIA FLICKR GOOGLE+ RESEARCHGATE EPERNICUS RENREN VIMEO FOURSQUARE ORKUT SINA WEIBO QUORA STORIFY MENDELEY
  • 9. “Savvy scientists must increasingly engage with blogs and social media. […] Even if you choose not to blog, you can certainly expect that your papers and ideas will increasingly be blogged about. So there it is — blog or be blogged.” – PA U L K N O E P F L E R - I N A C O M M E N T I N N AT U R E N E W S
  • 10. COMMUNICATING SCIENCE IN SOCIAL MEDIA DO’S AND DON’TS
  • 11. DO’S Photo by Kamau Akabueze - CC BY-NC-SA 2.0 http://flic.kr/p/8qFQDr
  • 12. DON’TS Photo by Gabriel Sanz - CC BY-NC-SA 2.0 http://flic.kr/p/7gYGRj
  • 13. WHY SO SERIOUS? # O V E R LY H O N E S T M E T H O D S Please note: #overlyhonestmethods is a joke/spoof hashtag and should be treated as such in good humour and with a pinch of salt.
  • 14. FURTHER READING • Social media tips for scientists • 6 steps to managing your online reputation • Scientists - how has social media helped you? • My year as a stem-cell blogger  • Grow your Twitter followers by being nice and informative • Tweet your Science
  • 15. NEW FEATURE COMING SOON P R O F I L E PA G E O N K I . S E
  • 16. “Every scientist reading this has a deep passion for science. I implore you: let your passion out. Share it with us. Warmly, with stories, imagination, even with humor. But most of all, in your own voice.” –ALAN ALDA - IN “SCIENCE AND THE MEDIA”