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RESEARCH IN SOCIAL MEDIA

DO’S AND DON’TS
COMMUNICATING SCIENCE IN SOCIAL MEDIA

WHY?
SOCIAL MEDIA - IS IT “DA SHIT”?
% of adult internet users who use social networking sites
80
60
40
20
0
2005

2006

2008

...
…OR JUST A WASTE OF TIME?

Photo by Jamie Anderson - CC BY-NC-ND 2.0 http://flic.kr/p/67gWRW
TA K E C O N T R O L O F Y O U R O N L I N E P R O F I L E

YOU’VE BEEN GOOGLED
DRIVE TRAFFIC TO YOUR SITE

INCREASE YOUR VISIBILITY

Photo by a_kep - CC BY-NC-SA 2.0 http://flic.kr/p/8yp47Y
COMMUNICATING SCIENCE IN SOCIAL MEDIA

WHERE?
THE CHALLENGE

PICKING SOCIAL MEDIA CHANNELS

REDDIT

LINKEDIN

SLIDESHARE
SOUNDCLOUD
TWITTER
FACEBOOK
INSTAGRAM
VINE
PINT...
“Savvy scientists must increasingly engage with
blogs and social media. […] Even if you choose not
to blog, you can certai...
COMMUNICATING SCIENCE IN SOCIAL MEDIA

DO’S AND DON’TS
DO’S

Photo by Kamau Akabueze - CC BY-NC-SA 2.0 http://flic.kr/p/8qFQDr
DON’TS

Photo by Gabriel Sanz - CC BY-NC-SA 2.0 http://flic.kr/p/7gYGRj
WHY SO SERIOUS?

# O V E R LY H O N E S T M E T H O D S

Please note: #overlyhonestmethods is a joke/spoof hashtag and sho...
FURTHER READING
• Social media tips for scientists
• 6 steps to managing your online reputation
• Scientists - how has soc...
NEW FEATURE COMING SOON

P R O F I L E PA G E O N K I . S E
“Every scientist reading this has a deep passion for
science. I implore you: let your passion out. Share
it with us. Warml...
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Research in social media - do's and don'ts

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Research in social media - do's and don'ts

  1. 1. RESEARCH IN SOCIAL MEDIA DO’S AND DON’TS
  2. 2. COMMUNICATING SCIENCE IN SOCIAL MEDIA WHY?
  3. 3. SOCIAL MEDIA - IS IT “DA SHIT”? % of adult internet users who use social networking sites 80 60 40 20 0 2005 2006 2008 2009 2010 2011 2012 Source: The Pew Research Center's Internet & American Life Project tracking surveys 2005-2013 2013
  4. 4. …OR JUST A WASTE OF TIME? Photo by Jamie Anderson - CC BY-NC-ND 2.0 http://flic.kr/p/67gWRW
  5. 5. TA K E C O N T R O L O F Y O U R O N L I N E P R O F I L E YOU’VE BEEN GOOGLED
  6. 6. DRIVE TRAFFIC TO YOUR SITE INCREASE YOUR VISIBILITY Photo by a_kep - CC BY-NC-SA 2.0 http://flic.kr/p/8yp47Y
  7. 7. COMMUNICATING SCIENCE IN SOCIAL MEDIA WHERE?
  8. 8. THE CHALLENGE PICKING SOCIAL MEDIA CHANNELS REDDIT LINKEDIN SLIDESHARE SOUNDCLOUD TWITTER FACEBOOK INSTAGRAM VINE PINTEREST WORDPRESS TUMBLR ACADEMIA.EDU YAMMER SOCIAL MEDIA FLICKR GOOGLE+ RESEARCHGATE EPERNICUS RENREN VIMEO FOURSQUARE ORKUT SINA WEIBO QUORA STORIFY MENDELEY
  9. 9. “Savvy scientists must increasingly engage with blogs and social media. […] Even if you choose not to blog, you can certainly expect that your papers and ideas will increasingly be blogged about. So there it is — blog or be blogged.” – PA U L K N O E P F L E R - I N A C O M M E N T I N N AT U R E N E W S
  10. 10. COMMUNICATING SCIENCE IN SOCIAL MEDIA DO’S AND DON’TS
  11. 11. DO’S Photo by Kamau Akabueze - CC BY-NC-SA 2.0 http://flic.kr/p/8qFQDr
  12. 12. DON’TS Photo by Gabriel Sanz - CC BY-NC-SA 2.0 http://flic.kr/p/7gYGRj
  13. 13. WHY SO SERIOUS? # O V E R LY H O N E S T M E T H O D S Please note: #overlyhonestmethods is a joke/spoof hashtag and should be treated as such in good humour and with a pinch of salt.
  14. 14. FURTHER READING • Social media tips for scientists • 6 steps to managing your online reputation • Scientists - how has social media helped you? • My year as a stem-cell blogger  • Grow your Twitter followers by being nice and informative • Tweet your Science
  15. 15. NEW FEATURE COMING SOON P R O F I L E PA G E O N K I . S E
  16. 16. “Every scientist reading this has a deep passion for science. I implore you: let your passion out. Share it with us. Warmly, with stories, imagination, even with humor. But most of all, in your own voice.” –ALAN ALDA - IN “SCIENCE AND THE MEDIA”

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