Presentatie Baptiest Coopmans op MarketingLive 2012

1. E q u ip in g M a r k e t e e r s f o r
S uc c es
B ra nd G ro w th
a nd P e rs o na l G ro w th
g o H a n d in H a n d
Baptiest Coopmans, june 2012

2. e t in g L e a d e r s E n a b le O t

3. W h o a m I, w h e r e d o I
c o m e fro m …

4. Im a g in e M y s e lf …

5. W h y d o p e o p le
w o rk ? ...
1 TO CREATE VALUE
2 RECOGNITION
3 PERSONAL GROWTH

6. …
N o .3
20 MARKETEER AS GARDENER
02
20 FACT BASED MARKETING, DEEPLY ROOTED SKILL
08
201 MARKETINGLEADERS ENABLE OTHERS
2

7. M a rk e te e r a s
G a rde ne r…

8. M a r k e t in g is a s k ill …
Fact based, needs extensive training

9. L o o k in t h e M ir r o r ,
and ask yourself …
1 MARKETINGLEADER ?
2 MY LEGACY ?
3 IMPACTFULL ?
4 CLEAR WHAT AND HOW ?
5 BUILDING COMMUNITY ?
6 ENABLING OTHERS ?

10. M a r k e t in g L e a d e r s
As Story Teller and Capability Builder

11. E n a b lin g o t h e r s b y …
GIVING PURPOSE AND…
CREATING THE STORY
TOGETHER…

12. M y t im e a t K P N …
As Story Teller and Capability Builder

13. M a r k e t in g le a d e r , a r e
y o u w illin g …
TO COMMIT YOURSELF REALLY
PERSONALLY

14. K P N M a r k e t in g
Ac a de my

15. K P N M a r k e t in g
Ac a de my

16. K P N M a r k e t in g
Ac a de my

17. K P N M a r k e t in g
Ac a de my

18. M a r k e t in g L e a d e r s
L e a v e L e a g a c ie s
How you measure succes……

19. M a r k e t in g L e a d e r s …
Brand Growth & Personal Growth go Hand in
Hand
F O R YO U R
PEOPLE
AND FOR
YO U