SlideShare una empresa de Scribd logo
1 de 19
E q u ip in g M a r k e t e e r s f o r
             S uc c es


B ra nd G ro w th
    a nd P e rs o na l G ro w th
g o H a n d in H a n d



   Baptiest Coopmans, june 2012
e t in g L e a d e r s E n a b le O t
W h o a m I, w h e r e d o I
c o m e fro m …
Im a g in e M y s e lf …
W h y d o p e o p le
w o rk ? ...

                  1 TO CREATE VALUE


                  2 RECOGNITION


                  3 PERSONAL GROWTH
…
N o .3




20    MARKETEER AS GARDENER
 02
20    FACT BASED MARKETING, DEEPLY ROOTED SKILL
 08
201   MARKETINGLEADERS ENABLE OTHERS
 2
M a rk e te e r a s
G a rde ne r…
M a r k e t in g is a s k ill …
Fact based, needs extensive training
L o o k in t h e M ir r o r ,
and ask yourself …


 1 MARKETINGLEADER ?

 2 MY LEGACY ?

 3 IMPACTFULL ?

 4 CLEAR WHAT AND HOW ?

 5 BUILDING COMMUNITY ?

 6 ENABLING OTHERS ?
M a r k e t in g L e a d e r s
As Story Teller and Capability Builder
E n a b lin g o t h e r s b y …



 GIVING PURPOSE AND…
         CREATING THE STORY
 TOGETHER…
M y t im e a t K P N …
As Story Teller and Capability Builder
M a r k e t in g le a d e r , a r e
y o u w illin g …
    TO COMMIT YOURSELF REALLY
          PERSONALLY
K P N M a r k e t in g
Ac a de my
K P N M a r k e t in g
Ac a de my
K P N M a r k e t in g
Ac a de my
K P N M a r k e t in g
Ac a de my
M a r k e t in g L e a d e r s
L e a v e L e a g a c ie s
How you measure succes……
M a r k e t in g L e a d e r s …
Brand Growth & Personal Growth go Hand in
Hand




F O R YO U R
  PEOPLE
AND FOR
  YO U

Más contenido relacionado

Similar a Equiping marketeers for_succes_-_versie_in_opmaak

Monitoring & Analysis of Social Media
Monitoring & Analysis of  Social MediaMonitoring & Analysis of  Social Media
Monitoring & Analysis of Social MediaGregory Birgfeld
 
Modern B2B Marketer lunch & learn - LinkedIn / Brainstation
Modern B2B Marketer lunch & learn - LinkedIn / BrainstationModern B2B Marketer lunch & learn - LinkedIn / Brainstation
Modern B2B Marketer lunch & learn - LinkedIn / BrainstationChristine Li
 
Learn Customer code-v4-beta1
Learn Customer code-v4-beta1Learn Customer code-v4-beta1
Learn Customer code-v4-beta1surajchowhan
 
WAYS TO BE SUCCESSFUL IN BUSSNESS
WAYS TO BE SUCCESSFUL IN BUSSNESSWAYS TO BE SUCCESSFUL IN BUSSNESS
WAYS TO BE SUCCESSFUL IN BUSSNESSAbdianoYG
 
Breaking a few Social Media Myths, by German Ramirez SPARK & STRATEGY Digital...
Breaking a few Social Media Myths, by German Ramirez SPARK & STRATEGY Digital...Breaking a few Social Media Myths, by German Ramirez SPARK & STRATEGY Digital...
Breaking a few Social Media Myths, by German Ramirez SPARK & STRATEGY Digital...German Ramirez
 
#FIRMday May2019 - SMRS & Balfour Beatty - How to develop an Employer Brand
#FIRMday May2019 - SMRS & Balfour Beatty - How to develop an Employer Brand#FIRMday May2019 - SMRS & Balfour Beatty - How to develop an Employer Brand
#FIRMday May2019 - SMRS & Balfour Beatty - How to develop an Employer BrandEmma Mirrington
 
UXcamp Europe 2016 workshop
UXcamp Europe 2016 workshopUXcamp Europe 2016 workshop
UXcamp Europe 2016 workshopIryna Nezhynska
 
Direct Marketing | Maximize response rate, engagement and ROI.
Direct Marketing | Maximize response rate, engagement and ROI. Direct Marketing | Maximize response rate, engagement and ROI.
Direct Marketing | Maximize response rate, engagement and ROI. John Fischbeck
 
Zamar - Personal Branding: Steps to differentiate yourself in the market place
Zamar - Personal Branding: Steps to differentiate yourself in the market placeZamar - Personal Branding: Steps to differentiate yourself in the market place
Zamar - Personal Branding: Steps to differentiate yourself in the market placeHenry Dada
 
Flat world agency credential
Flat world agency credentialFlat world agency credential
Flat world agency credentialTramNguyen585
 
What the Heck is Branding?
What the Heck is Branding?What the Heck is Branding?
What the Heck is Branding?Michael Keesee
 
New Year, New You | Fluid Advertising
New Year, New You | Fluid AdvertisingNew Year, New You | Fluid Advertising
New Year, New You | Fluid AdvertisingFluid
 

Similar a Equiping marketeers for_succes_-_versie_in_opmaak (20)

mc2WORDPOWER Capabilities. Clients. Work.
mc2WORDPOWER Capabilities. Clients. Work.mc2WORDPOWER Capabilities. Clients. Work.
mc2WORDPOWER Capabilities. Clients. Work.
 
Monitoring & Analysis of Social Media
Monitoring & Analysis of  Social MediaMonitoring & Analysis of  Social Media
Monitoring & Analysis of Social Media
 
Mind the Gap
Mind the GapMind the Gap
Mind the Gap
 
Becoming a Purpose Led Brand
Becoming a Purpose Led BrandBecoming a Purpose Led Brand
Becoming a Purpose Led Brand
 
Customer code
Customer codeCustomer code
Customer code
 
Branding for the Start-up
Branding for the Start-upBranding for the Start-up
Branding for the Start-up
 
Thea Neal's Fake It Till' You Make It
Thea Neal's Fake It Till' You Make ItThea Neal's Fake It Till' You Make It
Thea Neal's Fake It Till' You Make It
 
Modern B2B Marketer lunch & learn - LinkedIn / Brainstation
Modern B2B Marketer lunch & learn - LinkedIn / BrainstationModern B2B Marketer lunch & learn - LinkedIn / Brainstation
Modern B2B Marketer lunch & learn - LinkedIn / Brainstation
 
Learn Customer code-v4-beta1
Learn Customer code-v4-beta1Learn Customer code-v4-beta1
Learn Customer code-v4-beta1
 
ivan subiñas
ivan subiñasivan subiñas
ivan subiñas
 
WAYS TO BE SUCCESSFUL IN BUSSNESS
WAYS TO BE SUCCESSFUL IN BUSSNESSWAYS TO BE SUCCESSFUL IN BUSSNESS
WAYS TO BE SUCCESSFUL IN BUSSNESS
 
Breaking a few Social Media Myths, by German Ramirez SPARK & STRATEGY Digital...
Breaking a few Social Media Myths, by German Ramirez SPARK & STRATEGY Digital...Breaking a few Social Media Myths, by German Ramirez SPARK & STRATEGY Digital...
Breaking a few Social Media Myths, by German Ramirez SPARK & STRATEGY Digital...
 
#FIRMday May2019 - SMRS & Balfour Beatty - How to develop an Employer Brand
#FIRMday May2019 - SMRS & Balfour Beatty - How to develop an Employer Brand#FIRMday May2019 - SMRS & Balfour Beatty - How to develop an Employer Brand
#FIRMday May2019 - SMRS & Balfour Beatty - How to develop an Employer Brand
 
UXcamp Europe 2016 workshop
UXcamp Europe 2016 workshopUXcamp Europe 2016 workshop
UXcamp Europe 2016 workshop
 
Direct Marketing | Maximize response rate, engagement and ROI.
Direct Marketing | Maximize response rate, engagement and ROI. Direct Marketing | Maximize response rate, engagement and ROI.
Direct Marketing | Maximize response rate, engagement and ROI.
 
Zamar - Personal Branding: Steps to differentiate yourself in the market place
Zamar - Personal Branding: Steps to differentiate yourself in the market placeZamar - Personal Branding: Steps to differentiate yourself in the market place
Zamar - Personal Branding: Steps to differentiate yourself in the market place
 
Flat world agency credential
Flat world agency credentialFlat world agency credential
Flat world agency credential
 
What the Heck is Branding?
What the Heck is Branding?What the Heck is Branding?
What the Heck is Branding?
 
Jberry cv2017 gen
Jberry cv2017 genJberry cv2017 gen
Jberry cv2017 gen
 
New Year, New You | Fluid Advertising
New Year, New You | Fluid AdvertisingNew Year, New You | Fluid Advertising
New Year, New You | Fluid Advertising
 

Último

stock price prediction using machine learning
stock price prediction using machine learningstock price prediction using machine learning
stock price prediction using machine learninggauravwankar27
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Associationseri bangash
 
hyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statementshyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statementsirhcs
 
5 Brilliant Ways To Buy Verified Payoneer Accounts In 2024
5 Brilliant Ways To Buy Verified Payoneer Accounts In 20245 Brilliant Ways To Buy Verified Payoneer Accounts In 2024
5 Brilliant Ways To Buy Verified Payoneer Accounts In 2024https://localsmmshop.com/
 
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptxExploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptxTexas Flange
 
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTARPEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTARdoktercalysta
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsRajesh Gupta
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Alejandro Cremades
 
The Risks of Ignoring Bookkeeping in Your Business
The Risks of Ignoring Bookkeeping in Your BusinessThe Risks of Ignoring Bookkeeping in Your Business
The Risks of Ignoring Bookkeeping in Your BusinessYourLegal Accounting
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future worldChris Skinner
 
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionSeries A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionAlejandro Cremades
 
NFS- Operations Presentation - Recurrent
NFS- Operations Presentation - RecurrentNFS- Operations Presentation - Recurrent
NFS- Operations Presentation - Recurrenttoniquemcintosh1
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesHaseebBashir5
 
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerJual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerPusat Herbal Resmi BPOM
 
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.daisycvs
 
MichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfMichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfmstarkes24
 
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfProgress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfHolger Mueller
 
PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsPitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsAlejandro Cremades
 

Último (20)

stock price prediction using machine learning
stock price prediction using machine learningstock price prediction using machine learning
stock price prediction using machine learning
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
 
hyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statementshyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statements
 
5 Brilliant Ways To Buy Verified Payoneer Accounts In 2024
5 Brilliant Ways To Buy Verified Payoneer Accounts In 20245 Brilliant Ways To Buy Verified Payoneer Accounts In 2024
5 Brilliant Ways To Buy Verified Payoneer Accounts In 2024
 
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptxExploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
 
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTARPEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future Prospects
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)
 
The Risks of Ignoring Bookkeeping in Your Business
The Risks of Ignoring Bookkeeping in Your BusinessThe Risks of Ignoring Bookkeeping in Your Business
The Risks of Ignoring Bookkeeping in Your Business
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future world
 
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionSeries A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
 
NFS- Operations Presentation - Recurrent
NFS- Operations Presentation - RecurrentNFS- Operations Presentation - Recurrent
NFS- Operations Presentation - Recurrent
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO Services
 
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerJual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
 
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
 
WAM Corporate Presentation May 2024_w.pdf
WAM Corporate Presentation May 2024_w.pdfWAM Corporate Presentation May 2024_w.pdf
WAM Corporate Presentation May 2024_w.pdf
 
(推特)Twitter账号批发(自助购买网址🎉top233.com🎉)
(推特)Twitter账号批发(自助购买网址🎉top233.com🎉)(推特)Twitter账号批发(自助购买网址🎉top233.com🎉)
(推特)Twitter账号批发(自助购买网址🎉top233.com🎉)
 
MichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfMichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdf
 
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfProgress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
 
PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsPitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for Startups
 

Equiping marketeers for_succes_-_versie_in_opmaak

  • 1. E q u ip in g M a r k e t e e r s f o r S uc c es B ra nd G ro w th a nd P e rs o na l G ro w th g o H a n d in H a n d Baptiest Coopmans, june 2012
  • 2. e t in g L e a d e r s E n a b le O t
  • 3. W h o a m I, w h e r e d o I c o m e fro m …
  • 4. Im a g in e M y s e lf …
  • 5. W h y d o p e o p le w o rk ? ... 1 TO CREATE VALUE 2 RECOGNITION 3 PERSONAL GROWTH
  • 6. … N o .3 20 MARKETEER AS GARDENER 02 20 FACT BASED MARKETING, DEEPLY ROOTED SKILL 08 201 MARKETINGLEADERS ENABLE OTHERS 2
  • 7. M a rk e te e r a s G a rde ne r…
  • 8. M a r k e t in g is a s k ill … Fact based, needs extensive training
  • 9. L o o k in t h e M ir r o r , and ask yourself … 1 MARKETINGLEADER ? 2 MY LEGACY ? 3 IMPACTFULL ? 4 CLEAR WHAT AND HOW ? 5 BUILDING COMMUNITY ? 6 ENABLING OTHERS ?
  • 10. M a r k e t in g L e a d e r s As Story Teller and Capability Builder
  • 11. E n a b lin g o t h e r s b y … GIVING PURPOSE AND… CREATING THE STORY TOGETHER…
  • 12. M y t im e a t K P N … As Story Teller and Capability Builder
  • 13. M a r k e t in g le a d e r , a r e y o u w illin g … TO COMMIT YOURSELF REALLY PERSONALLY
  • 14. K P N M a r k e t in g Ac a de my
  • 15. K P N M a r k e t in g Ac a de my
  • 16. K P N M a r k e t in g Ac a de my
  • 17. K P N M a r k e t in g Ac a de my
  • 18. M a r k e t in g L e a d e r s L e a v e L e a g a c ie s How you measure succes……
  • 19. M a r k e t in g L e a d e r s … Brand Growth & Personal Growth go Hand in Hand F O R YO U R PEOPLE AND FOR YO U