Plask Mobile aims to provide sustainable mobile services. It currently offers one main service but is considering expanding its portfolio. To be sustainable, Plask Mobile's strategies must consider target markets, market sizes, volatility risks, and goals around either maintaining its core service or pursuing synergies through diversification. Maintaining a clear focus on one service allows Plask Mobile to be the best player, while a portfolio approach could provide strategic advantages through synergies if risks are properly managed.

1. SUSTAINABLE MOBILE SERVICE
Plask Mobile Jungtae Kim
bakuman@plask.co.kr

2. CONTENTS
• Plask Mobile
• Definition
• General info
• Basic strategies
• Sustainable?
• Sustainable Mobile Service

3. PLASK MOBILE

4. Entertain the world with technology
80 / 4,000,000

5. DEFINITION

6. DEFINITION

7. DEFINITION
-

8. DEFINITION
-

9. DEFINITION
-

10. DEFINITION

11. GENERAL INFO

12. :
60,000
45,000
30,000
15,000
2009
2010 0
2011
2015

13. iOS Android
400,000
300,000
200,000
100,000
Jun 09
Mar 10 0
Oct 10
Mar 11

14. Appstore
100
75
-19%
50
25
2010 1qt 0
2010 3qt

15. BUT

16. New Titles
210
158
-30%
105
53
2009 0
2010

17. 2010

18. 2010

19. 2010

20. 500
70

21. • Business

22. • Business
• App Life Cycle

23. • Business
• App Life Cycle
• Mobile Service

24. • Business
• App Life Cycle
• Mobile Service
• App

25. BASIC STRATEGIES

26. BASIC STRATEGIES
One Service

27. BASIC STRATEGIES
Portfolio

28. BASIC STRATEGIES

29. BASIC STRATEGIES
One service Portfolio
Target Clear Strategical
MKT size Clear Strategical
Volatility Low High
Risk management
Strategy goal As it was Synergy
Core competence
Winner best player --