This document discusses how businesses can boost sales through mobile commerce by selling directly to customers via their phones. It recommends focusing on existing customers, limited time deals and promotions, top selling products, and clustering audiences for targeted offers. Key steps include uploading products and customizing a mobile storefront, setting up billing, promoting deals through email, SMS, social media and search engine optimization. Businesses should start slowly, present impulse deals optimized for mobile, and redirect all mobile traffic to their custom mobile URL for the best results.

1. Get more revenues from
your customers, via mobile
Boost your sales via mobile with www.movyloshop.com

2. Why selling via mobile?
Every one has a mobile phone …
People are already buying via mobile …
Boost your sales via mobile with www.movyloshop.com

3. Why selling via mobile?
Increase revenues from existing customers
You have your customers, they trust your brand and shop online your products. You’ve done the hardest
part! Now imagine to have your store in their hands 24/7 …
Work on promotions and appealing deals
Imagine to engage them with deals and limited promotions via mobile and have your products a few
clicks away from their impulse purchase …
Limit unsold inventory
Why not converting your inventory in new discounted and appealing deals?
Acquire new customers
Mobile traffic will be broader than web: just think how many of your customers have a mobile phone, but
maybe they’re not so skilled via PC …
Boost your sales via mobile with www.movyloshop.com

4. Turn your products into mobile deals
The Koln Concert
Regular Price: $ 9.99
Pieces in stock: 127
Discount: 5%
Current price: $ 9.49
1 click to buy or gift!
Your product Your promo Your deal
Boost your sales via mobile with www.movyloshop.com

5. How can I start selling mobile?
Promote
Upload your deals Set Look & Feel Set billing Live!!! your deals
Analyze
Single upload Customize: Bill your customers:
Bulk upload Logo Paypal
API integration Appearance (mobile express check
out)
Colors
Credit cards
Themes
Call center / Phone Real time promotions
sales Deal of the day
In store couponing
Last minute deal
Top selling
Last arrivals …
… and measure results and sales!
Boost your sales via mobile with www.movyloshop.com

6. How can I market my deals via mobile?
Natural search + Google!
www.yourstore.com (mobile redirect)
m.yourstore.com / www.yourstore.mobi
Promotions via e-mail
30% of mobile users read mail via mobile
Promotions via SMS
Highest conversion rates on ALL mobile are SMS
QR codes
Print the code on leaflets, magazines, fliers…
Twitter & Facebook
Your deal Share your deal with friends!
Boost your sales via mobile with www.movyloshop.com

7. Do’s for your mobile strategy
Start slow, grow strong, learn by doing.
upload some products, customize your mobile store and communicate it to a restricted set of
customers and get their feedback. Then grow the business and analyze results
Present deals “mobile minded”
if I can choose to buy it now via mobile or later via PC, I choose PC, more comfortable. If it’s a
limited promotion, if I don’t take it now, I can miss it forever (last 10 pieces, only for the next 2 hours,
click here to buy). Always present a dedicated discount/advantage to buy it via mobile.
Focus on top selling products
the customer has to find a convenient deal via mobile, if he needs information or to think about
it…he’ll probably abandon the mobile cart
Cluster your audience and work on promotions
An SMS campaign can be very powerful with high conversion rates, but needs to be well targeted:
work on clustering campaigns and target the correct deal for the correct customer (… at the correct
moment)
Use natural URL & search
Direct the mobile traffic to your natural URL (Preferences>Domain). By doing this all people watching
your URL via mobile or finding you via Google will see your mobile optimized store.
Boost your sales via mobile with www.movyloshop.com

8. Dont’s for your mobile strategy
Don’t upload all your inventory!
Mobile is NOT for heavy browsing, mobile customers need straight forward processes to an easy
shopping experience: do not upload 100.000 SKUs Or browsing will be impossible!
Don’t use the “wait & see” approach
Creating your mobile store for presenting your deals via mobile is the first step, but not enough: work
on how to engage your customers working on promotions and limited deals
Don’t intend mobile like “another channel”
If the deals you present via mobile are the same your customers find via web, you’re not going to
sell, PC is more comfotable. Focus on the mobile experience: impulse, limited, always in the hand, ..
Don’t hide your mobile store
Use the natural URL www.something.com and redirect the mobile traffic to the mobile store: By
doing this you will get ALL the mobile traffic optimized for mobile and not reaching your web store in
a small screen. Customers arriving from Google search will see the mobile store too! The natural
URL converts much more than m.something.com or www.something.com/mobile
Boost your sales via mobile with www.movyloshop.com

9. Follow us on Twitter:
www.twitter.com/movyloshop
Boost your sales via mobile with www.movyloshop.com