A scientific approach that links design to senses.

1. SUCCESS THROUGH SENSES BACK TO BASICS

8. WHAT IS MORE RATIONAL, REASON OR FEELING (SENSE) ? SMELL, LOOKS, TOUCH AND FEEL OR REASONING Feelings will always win over reason unless reason is put strongly….

9. ANALYTICAL IQ ASSOCIATIVE EQ SYNCHRONISTIC SQ WE THINK /MEMORISE DUE TO CONNECTION BETWEEN NEURONS HUMAN BRAIN IS A NETWORK OF NEURONS.

10. DOES THIS HELP ME TO UNDERSTAND INFLUENCE OF DISPLAYS ON PEOPLE IN PUBLIC PLACES

11. Concept of Entrainment Two people standing or sitting near each other will have similar pulse rate due to resonance between the bodies.

12. Concept of Entrainment There mental state of people waiting in the waiting lounges is similar, thus giving the advertiser chance to influence them more effectively and getting his message through.

13. When you are waiting Irritability increases Entrainment happens Emotional Brain active Increase in Anxiety Increase in Pulse Rate There is less resistance You listen and agree to anything and everything shown if shown in a specific manner

14. A good design is a treat to the senses. It makes you lust for it, fall in love with it Designing is all about Communication

18. MULTI SENSORY AND CROSS SENSORY EXPERIENCE BRAIN CANNOT HANDLE MORE THAN 7 COMPLEXITIES AT A TIME Understand the way we Act/React BRAIN HAS 15 AREAS OF SOUND BRAIN HAS 3 AREAS OF SOUND SOUND SHADES RGB COLOURS FEMALES MALES HOW We PERCIEVE