3. WHAT IS SNAPCHAT?
Facts:
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Developed by Evan Spiegel and Robert Murphy (Stanford University dropouts)
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About 8M Snapchat Downloads
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The App allows users to:
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Take Photos
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Record Videos
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Add Text and Drawings
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Send “Snaps” to a “controlled” recipients
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“Snaps” can last from 1-10 seconds
•
Snapchat Stories can last 24 hours and up to 25 seconds
4. SNAPCHAT’S AUDIENCE
Who They Are:
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13-23 years of age
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Millennials who want to:
• Share embarrassing or funny photos/videos
• Share moments without anxiety of permanence
• Use their image to speak their thoughts
•
Snapchat is user-friendly / about 350M “snaps” are sent a day
Kevin, 18
"I use it," he said, "to send amusing things to my friends that require more than a text. They aren't things I want to post on
Facebook or Instagram and keep forever."
5. SNAPCHAT’S PRODUCTS
Snapchat Stories:
•
•
Launched in October 2013
Fun and Ephemeral
• Link photos and videos together to create stories
• These stories/”snaps” last for 24 hours
Snapchat Kidz:
•
•
Launched in June 2013
Create photos and videos, but are not shareable
Snapchat Replays:
•
TBD
Introducing Snapchat Stories
7. USER FLOW
1. Log into Snapchat
2. Take photo/video
3. Add text or drawings to image
Wishing for Summer!
4. Choose viewing time
5. Choose what friends can view
6. Send
9. KEY HIGHLIGHTS
Pros:
•
•
•
•
•
Drawing/Writing on photos and videos
The image is temporary
Space is not an issue
Teaching the next generation about Snapchat
User-friendly
Cons:
•
•
•
•
•
Nathan Jurgenson, Researcher for Snapchat
“Snapchat is Social Media that is temporary.”
Megan, 14
“It’s so easy, it’s like sending a text.”
Luke, 16
“I use this app everyday.”
Images do not actually disappear
Sexting
10 boys (ages 13-15) in Canada arrested for sharing
explicit photos of a teenage girl
Screenshots
• Members receive notifications
Glitches, Stolen Accounts, 4.6M Hacked