1. How to Make
Your Content
Rule
By
Melanie Shoults

2. THE
AUTHORS
Photo Credit: Derek Wilmot

3. WHAT I LEARNED

4. WHAT I LEARNED
Without content, you’ve got nothing

5. WHAT I LEARNED
Without content, you’ve got nothing
What to create

6. WHAT I LEARNED
Without content, you’ve got nothing
What to create
How to podcast well

7. PODCASTING 101

8. PODCASTING 101
Not hard

9. PODCASTING 101
Not hard
Export audio from video

10. PODCASTING 101
Not hard
Export audio from video
Listen before recording

11. PODCASTING 101
Not hard
Export audio from video
Listen before recording
Length

12. PODCASTING 101
Not hard
Export audio from video
Listen before recording
Length
Plan

13. PODCASTING 101
Not hard
Export audio from video
Listen before recording
Length
Plan
EDIT!

14. PODCASTING 101
Not hard
Export audio from video
Listen before recording
Length
Plan
EDIT!
Submit/Publish

15. INVENTING CONTENT

16. INVENTING CONTENT
Talk to people
(customers, leaders, front-
liners, customer service)

17. INVENTING CONTENT
Talk to people
(customers, leaders, front-
liners, customer service)
Share photos

18. INVENTING CONTENT
Talk to people
(customers, leaders, front-
liners, customer service)
Share photos
Monitor search keywords

19. INVENTING CONTENT
Talk to people
(customers, leaders, front-
liners, customer service)
Share photos
Monitor search keywords
Industry news

20. INVENTING CONTENT
Talk to people
(customers, leaders, front-
liners, customer service)
Share photos
Monitor search keywords
Industry news
Non-industry news

21. INVENTING CONTENT
Talk to people
(customers, leaders, front-
liners, customer service)
Share photos
Monitor search keywords
Industry news
Non-industry news
Highlight your audience

22. INVENTING CONTENT
Talk to people
Go to an event (or host
(customers, leaders, front-
your own)
liners, customer service)
Share photos
Monitor search keywords
Industry news
Non-industry news
Highlight your audience

23. INVENTING CONTENT
Talk to people
Go to an event (or host
(customers, leaders, front-
your own)
liners, customer service)
Go behind the scenes
Share photos
Monitor search keywords
Industry news
Non-industry news
Highlight your audience

24. INVENTING CONTENT
Talk to people
Go to an event (or host
(customers, leaders, front-
your own)
liners, customer service)
Go behind the scenes
Share photos
How to...
Monitor search keywords
Industry news
Non-industry news
Highlight your audience

25. INVENTING CONTENT
Talk to people
Go to an event (or host
(customers, leaders, front-
your own)
liners, customer service)
Go behind the scenes
Share photos
How to...
Monitor search keywords
Check out competitors
Industry news
Non-industry news
Highlight your audience

26. INVENTING CONTENT
Talk to people
Go to an event (or host
(customers, leaders, front-
your own)
liners, customer service)
Go behind the scenes
Share photos
How to...
Monitor search keywords
Check out competitors
Industry news
Dig in the archives
Non-industry news
Highlight your audience

27. INVENTING CONTENT
Talk to people
Go to an event (or host
(customers, leaders, front-
your own)
liners, customer service)
Go behind the scenes
Share photos
How to...
Monitor search keywords
Check out competitors
Industry news
Dig in the archives
Non-industry news
Create a themed series
Highlight your audience

28. SURPRISING STUFF

29. SURPRISING STUFF
Viral videos tell stories

30. SURPRISING STUFF
Viral videos tell stories
Hire a pro photographer

31. BUT WAIT THERE’S MORE

32. BUT WAIT THERE’S MORE
Developing writing voice

33. BUT WAIT THERE’S MORE
Developing writing voice
Standing out from the crowd

34. SPREAD THE
WORD!!