1. INFO GB.3255: Global Sourcing and Open Innovation
21/01/12 Open Innovation + Crowdsourcing
Framework and Cases
Shaun Abrahamson
@shaunabe
shaun@mutopo.com
Slides available at: http://slidesha.re/oicsnyu
2. Social Production, Social
Entrepreneurship, Crowdsourcing,
Propaganda at mutopo.com
Angel Investor at eigen-value.com
Too many startups
MIT, University of Cape Town, Berlin
School of Creative Leadership
Who is this guy & why is he talking about Social Production?
3. Mark Zuckerberg
I think the last 5 years have been about
connecting all these people.
The next 5 years are going to be about
the crazy things you can do now that all
those people are connected
about 6 months ago
Shaun Abrahamson and thousands
of others like this
From Social Media to Social Production
4. 2001 2003
2005
2000
2006
1991 2000
2004
1996
2001 1999
A Decade of “Crazy Things You Can Do”
5. HINT:
They are
hiding in the
open
So why don’t we see more examples?
6. Who
Designed
This?
What Do
They Who
Receive? Decided To
Sell This at
Classic Open Innovation LEGO?
7. Google Maps Traffic Layer for Sao Paulo
How did
Google get
this data?
What would
an
alternative
Innovation from Openness cost?
9. Social Production Field Guide Cheat Sheet
OPTO Framework Generalizes Ideas from
+ Berlin School of Creative Leadership 2009 Thesis
by Shaun Abrahamson - Causing Mass Collaboration
http://www.scribd.com/doc/16903405/Causing-Mass-Collaboration
+ Direct Open Innovation Challenge Experience including
www.300house.com, www.LifeEdited.org, www.thebetacup.com
+ Benchmark Challenge Data Collection at
www.asmbl.us
+ Ongoing Interviews and Analysis of Open Innovation Tools,
Organization and Outcomes
26. Social Production Cheat Sheet
1 What is the impact on the business model?
2 What tasks should be performed?
3 Who should participate?
4 What do they expect for their efforts?
5 What are the roles in the ecosystem?
6 How are decisions made?
7 What are some of the business challenges?
8 How is scaffolding used for key activities?
9 How are people evaluated?
10 How much is technology (vs. people)?
37. Different alignment and decision-making strategies
1st 2nd 3rd 5th
Balloons Found 10 9 8 8
MEGAS
Money x x x
Good x x x
Meaning x x x x
Ecosystem
Team size 5 8 1 10
Network size 5,000 1,000 50,000* 80,000**
Existing network? no no yes yes
38. + traditional media coverage of the team
+ brand recognition (MIT, Georgia Tech)
+ search rank optimization for team websites
+ deployment of mobile apps to aid participants
+ work with existing social networks
+ overall team strategy
Source: DARPA Network Challenge Project Report
http://www.eecs.harvard.edu/cs286r/papers/ProjectReport.pdf
Elements of successful social media and community building
Familiar elements of success
39. + collaboration/trading with other teams
+ extracting data from online sources
+ operations center for coordinating/decisions
+ method used to search twitter (real-time)
+ websites that motivate, encourage recruitment
+ recursive recruiting using money or charity
Source: DARPA Network Challenge Project Report
http://www.eecs.harvard.edu/cs286r/papers/ProjectReport.pdf
New elements of successful communications
Emerging elements of success
50. The Social Production Field Guide V1.0
A guide to understanding
Crowdsourcing, Co-creation +
Communities in the wild
Shaun Abrahamson
@shaunabe
bit.ly/spfgv1
Notas del editor
Add colaboratorie to logo – priority 2
Add colaboratorie to logo – priority 2
Add colaboratorie to logo – priority 2
Big brother
This has something to do with managing the conversations – getting collaborative at every step of the game