Meeting design and ROI have been buzz words in the events industry for quite some time now. But is there a connection between the two? Actually, there is and it’s key to understand it to plan more effective meetings. In this presentation I show you how properly designing a meeting can lead to a higher ROI.

1. 26 03 2015
56 rue Dombasle, F-75015 Paris – www.myqaa.com
+33 6 23 73 62 72 – contact@myqaa.com
How Meeting Design leads
to greater ROI
Rosa Garriga Mora
Marketing & Communications, myQaa

2. Agenda
What is Meeting Design?
How do meetings really create value?
Top tools and techniques
Case studies: LeWeb & MWC
Q&A

3. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
“the purposeful shaping of the form
and content of a meeting to achieve
desired results”.
What is Meeting Design?
Mary Boone, 2009

4. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
How do meetings really create value?

5. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
By influencing participants
to DO something, after the event,
which adds value to stakeholders
at the lowest possible cost

6. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com

8. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
What do event participants need to
do in order to make that happen?
Why don’t they do it already?

9. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
What do they need to learn to
make it happen?

10. Top tools and techniques for
meeting design

12. 1. Meeting formats

13. Open Space Technology

14. 2. Session formats

15. Freudian Walk

16. Campfires

17. 3. Presentation
formats

19. Pecha Kucha

20. 4. Tools &
techniques

21. Relaxation
techniques

22. Icebreakers

23. Human spectrogram

24. Lego Serious Play

25. Voting

26. Catchbox

27. NFC technology & beacons

28. The Event Wall

29. Gamification and incentives

30. Humour

31. Innovative badges

32. Graphic recording

33. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Meeting Design is about creating an
effective learning environment

34. Case studies

35. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com

36. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Impactful Beginning

37. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Impactful beginning

38. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Nice branding and decor

39. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Nice branding and decor

40. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Dynamic presentations

41. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Expert roundtables

42. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Workshops

43. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Twitter Wall

44. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Effective exhibition design

45. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Not too many choices

46. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Good facilitation

47. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
#lewebmoments

48. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Live infographics

49. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Livestreaming

50. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Interactivity

51. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Before and after the event

52. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com

53. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com

54. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
93,000 participants & 2,100 exhibitors

55. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Closed, by invitation only stands

56. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Exhibition stands

57. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Effective stand designs

58. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Effective stand designs

59. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Smooth user experience

60. www.myqaa.com
+33 9 72 41 66 13 – contact@myqaa.com
Smooth user experience

61. Questions?
rosa.garriga@myqaa.com