This document describes a service that uses consumer automotive shopping behavior data and dealership data to engage customers through targeted multi-channel campaigns. The service analyzes online shopping data and dealership data to build customer profiles and identify targets. It then deploys automated marketing messages through multiple channels like email, text and direct mail. Studies show these relevant, repeated messages move customers closer to purchase. The service claims to lower marketing costs by 50% while increasing sales by 25% for dealerships.

1. GENERATING MORE CUSTOMERS IN SERVICE AND SALES | WE ANALYZE, WE ENGAGE, YOU SELL, WE
PRESERVE!!
World’s Largest compiler of Online Automotive
Shopping Behavior
DMS INTELLIGENCE™ INTELLIGENT CUSTOMER ENGAGEMENT DRIVEN BY BEHAVIOR CADENCE
MULTI-CHANNEL CAMPAIGNS THAT LOWER COST 50% AND DRIVE UP SALES 25%

2. CONSUMERS ARE CHANGING THE WAY THEY SHOP, BUY,
SERVICE !
Preserve Analyze
Analyze
SELL Engage
Preserve
SELL Engage

3. What we do ……
Use the intelligence of online automotive shopping behavior, from Dataium and a
marketing engine, to increase sales, communication, and relevant messages!

4. The engine connects existing consumer records from dealerships DMS, as well as intelligent online
shopper behavior data- builds profiles, markets a vehicle to those buyers and in turn creates
showroom activity to drive sales up!
CONQUEST
DATA
Dataium
Data
DMS
INTELLIGENT DATA TO DELIVER
RELEVANT AUTOMATED MESSAGES
LIVE MARKETING: THE ENGINE THAT KEEPS THE SALES WHEEL TURNING

5. From the perimeters set in the sign-up stage, Automation is the word! The system sends messages
and campaigns monthly to In Equity customers, drives loyalty, and captures and builds profiles for
web visitors.
HOW DOES IT WORK?
“Studies show, the more times your customer sees your relevant message, whether it be
through, Direct Mail, email, text or phone call, THE CLOSER THEY ARE TO MAKING A
DECISION TO BUY FROM YOUR DEALERSHIP!”
MESSAGE
In Equity
Shopper
Stopper
Web Net
Email
Direct
Mail
Call or
text
Personalized Website per
Customer

6. LIVE MARKETING INtelligence has cracked the code between your current customer, or future customer and
their buying behavior. No need to guess where they are in the buying phase or ownership cycle. We have
We have built a system that has Unique Identifiers, to advise your dealership of any behavior or shopping
shopping phase, and immediately deploy a campaign, a relevant message, to gain a sale or to keep loyalty.

7. LIVE Spend Sense matches your website visitors, and website activity to the sending site, such as Autotrader,
Cars.com, or other third party vendors, to help you determine if your ROI for each vendor is worth the cost.

8.  The Intelligence product delivers shopper analytics Data, combined
with DMS, and observed behavior to identify live targets
 LIVE MARKETING is the engine that finds the target and pulls the trigger,
deploying automated marketing to in market shoppers!
Analyze
Engage
SELL
Preserve
We surround the
target, in every step
of the ownership
cycle!

9. BEHAVIORAL DATA : SHOPPER MATCH

10. EXAMPLE OF DAILY INTELLIGENCE PROVIDED: HIT LIST

11. CONSUMER DEMAND : REPORTING FOR CONQUEST/ NEW CUSTOMERS

12. CUSTOMER PROFILES BUILT FROM WEB TRAFFIC

13. DEALER NUMBER BOARD: COMPILED

14. EXAMPLE OF REPORTING AFTER CAMPAIGN END DATE (
DOWNLOADED)

15. Example Dealer Stats ( sales )
Toyota, Hyundai, Ford, Subaru and Chevrolet
4 month campaign - sold 129, average of 32 per month.
4 month campaign – sold 165, average 41 units per month.
3 month campaign – sold 123, average 41 units per month
2 month campaign – 26 units so far ( problem with DMS data
)

16. DMS Intelligence™ Intelligent customer Engagement
Common
Questions…
Doesn’t my CRM do this?
Your CRM, activates reports on a calendar cadence, LIVE MARKETING uses a
behavior cadence.
What about automated emails that CRM sends?
Normally, these emails do not spark a call to action, as an email customer receives
from a behavior target.
Can I continue to use my CRM as usual?
Yes, we suggest business as usual in your BDC, we take care of all the heavy lifting
and all the call to actions that stem from behavior or equity.
LIVE MARKETING and Dataium seeks to revolutionize the way car dealers market to consumers, delivering
relevant messages at a relevant moment! Therefore, eliminating waste, reducing cost and improving sales
month over month.