Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
The Powerful Consumer GMA May 09
1. The POWERFUL Consumer Social Media’s Impact on Brand Equity and Credibility Grocery Manufacturers Association New Orleans, May 8, 2009 Myra Golden www.MyraGolden.com
2. “ A brand is no longer what we tell the customer it is. It is what consumers tell each other it is. ” —Scott D. Cook Director, The Procter & Gamble Co .