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The Powerful Consumer GMA May 09
1. The POWERFUL Consumer Social Media’s Impact on Brand Equity and Credibility Grocery Manufacturers Association New Orleans, May 8, 2009 Myra Golden www.MyraGolden.com
2. “ A brand is no longer what we tell the customer it is. It is what consumers tell each other it is. ” —Scott D. Cook Director, The Procter & Gamble Co .