2. DEFINE AS: the process by which an
individual selects, organizes and interpret
stimuli into meaningful and coherent picture
of the world.
2 different people can have different
perception for same stimuli.
> so as per needs , values and expectations.
2
4. What we interprets from the picture..!!!
Some say
A girl
A flower
2 girls
4 girls
Bunch of flower
Nothing
I have not seen it properly
4
INDIVIDUAL RECOGNISE THE
STIMULI AS PER HIS
PERSONAL
NEEDS,EXPECTATION,
EXPERIENCES:
INDIVIDUAL RECOGNISE THE
STIMULI AS PER HIS
PERSONAL
NEEDS,EXPECTATION,
EXPERIENCES:
5. •Why We Study Perceptions
To better understand how people make
attributions about events.
We don’t see reality. We interpret what we
see and call it reality.
The attribution process guides our behavior,
regardless of the truth of the attribution.
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7. 1
SELECTION
DEPENDS UPON;
CONSUMER`S PREVIOUS EXPERIENCE
THEIR MOTIVES AT THE TIME
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8. 2.
-ORGANIZATION
INDIVIDUAL PERCEIVE A SMALL STIMULI
TO BE FUNCTION OF WHOLE.
THIS CAN BE DONE ON THREE PRINCIPLES.
FIGURE AND GROUND
GROUPNG
CLOSURE
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9. 3
- INTERPRETATION
FIRST IMPRESSION ( never get second
chance to make first impression )
JUMPING TO CONCLUSION ( hearing the
beginning and forming the conclusion )
HALO EFFECT ( evaluation is based on just
one or few dimensions )
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15. 15Organizational Behavior /
Perception
Shortcuts in judging others
Selective Perception :
People selectively interpret what they see on the basis of their interests,
background, experience and attitudes.
Halo Effect :
Drawing a general impressions about an individual on the basis of a single
charecteristics.
16. 16Organizational Behavior /
Perception
Contrast Effect :
Evaluation of a person’s characteristics that are effected by comparisons
with other people recently encountered who rank higher or lower on the
same characteristics.
Projection :
Attributing one's own characteristics to other people.
Stereotyping :
