Importance of Body Language

1. Marketing Mix
of Diesel
Submitted by -Nawaz Akhtar
Prerna Saraf
Munna Kumar
Madhusudan Kumar
Ratnesh Kumar
Department of Management, BIT Patna

225. Introduction to Diesel
• A global clothing and lifestyle brand
for over 30 years
– Founded by Renzo Rossi in Italy
• Now employs around 2,200 people with turnover of
€1.3 billion
– Products available in more than 5,000 outlets
• The brand forms the mission
• Built around passion for what it does and the people who do it

226. Definition of body language
• Body language is a part of non-verbal
language. It includes things like stance,
gestures, facial expressions.
• Even small things that are barely perceptible
like a brief shrug of the shoulder or nod of the
head..

227. Significance of body language
• Nonverbal language is an even bigger
category, which includes things like tone of
voice.
• 7% of meaning is in the words that are
spoken.
• 38% is the way that the words are said, tone
of voice, and
• 55% is in facial expression!

228. Types of
Body Language

229. Analysis
• Humans pride themselves on their seemingly
unique ability to verbalize feelings and ideas.
• While the mouth tells one story, gestures and
posture may tell a different story.
• Each gesture is like a sentence
• The sum total of postures and gestures relate
a non-verbal story

230. So what’s the deal?
• Everyone speaks with body language-
whether we intend to or not- here are some
features you can recognize in yourself and in
others.
• While these ideas are scientifically proven
there may be instances where they are
incorrect!

231. “Closed” gestures
Arms crossed, legs crossed,
looking down or away.
What does it mean??
For the most part, people do this when they
feel threatened, cold, or sense a need to hide.
How do you change it?
You can also give them something to hold,
this makes the object a blocker, but allows a
person to person opening.

232. “Evaluating” Gestures
Clasping hands, intense gaze,
rubbing nose, and pushing up
glasses.
What does it mean?
Generally, when people make these movements,
they are mentally evaluating someone or something.
Additionally, it is possible that an individual is
attempting to make a decision and are
concentrating, while performing these behaviors.

233. “Aggressive” Gestures
opening stance (legs and arms),
facial reddening, dropping
hands into fists, nose flare
What does it mean?
While it’s impossible to predict if someone will act
aggressively, it’s a good idea to be cautious and
avoid confrontation. Additionally, people who
continually take on these mannerisms are
generally believed to be quick tempered.

234. “Defensive” Gestures
Fingers to mouth, lowing chin,
holding out arms, holding a small
object,
What does it mean?
Arms, hands and legs are generally used to shield a
person if they feel threatened. Performing these
mannerisms is a well received indicator that a person
is feeling belittled, scolded or simply unwanted.

235. “Romantic” Gestures
Repeatedly looking at someone,
leaning forward, batting eyes,,
lightly touching arms, blushing.
What does it mean?
For the most part, this means that an individual is
showing interest, it may specifically mean person
likes you.

236. YES Gestures
• Opening Palms
• Leaning Forward
• Smiling
• Direct Body Orientation
• Enhanced Eye Contact

237. NO Gestures
• Folding Arms
• Drumming
• Hand holding the chin
• Feet and trunk pointed oppositely
• Hand covering the mouth

238. Conclusion
• People observe your body language almost
as much as they listen to what you are
saying and the end result is that they
believe your body language more than what
your words.