The document discusses Elluminate, a web conferencing technology used by Harvard Graduate School of Education for virtual outreach and recruitment. It begins with an overview of web conferencing options and choosing a tool that fits the purpose, audience, and budget. The presentation then demonstrates Elluminate and provides examples of how HSGSE has used it for information sessions, international outreach, and student ambassador training to effectively recruit prospective students while saving costs compared to only traditional in-person events. Planning, logistics, and evaluating the success of Elluminate events are also reviewed.

1. “Elluminating” Technology: Virtual Outreach Strategies for Recruiting on a Budget Julie Vultaggio Assistant Director of Admissions Harvard Graduate School of Education Julia Bourquin Associate Director of Admissions Harvard Graduate School of Education Presented at the NAGAP National Conference April 8, 2011

2. Agenda What is Web Conferencing? An “Elluminating” Demonstration Elluminate as a Recruitment and Yield Tool Planning and Executing Elluminate Events Examples from Appian Way Questions & Discussion

3. Learning Objectives Understand the potential of web conferencing programs and online recruitment tools to reach prospective students, both domestic and international Gain familiarity with Elluminate online recruitment technology Become knowledgeable about non-traditional recruitment techniques that can increase outreach opportunities in cost-effective ways

5. Good for Q&A

8. Allows for audio/ visual presentation

11. Allows for presentation

12. Good for Q&A

15. Business purpose

16. Target audience(s)

17. Usability

18. Contract length

21. Program/office/content/demographic-specific

22. International hybrids

23. Small group sessions

24. Other Uses

25. Student/Alumni Ambassador training

26. Student chats

28. Purpose

29. Audience(s)

30. Content

31. Staffing

32. Scheduling

34. Physical location

35. Technology/equipment

36. Set-up and testing

37. Training

38. Marketing

39. Catering

41. Support: 5 staff (admissions/program); 2 faculty

43. Support: 1 HGSE alum on-site; 1 admissions staff (virtual)

45. Support: 2 staff (admissions/student affairs); 3-5 current students

47. Thank you for joining us! Julia Bourquin, Associate Director of Admissions Harvard Graduate School of Education julie_bourquin@gse.harvard.edu Julie Vultaggio, Assistant Director of Admissions Harvard Graduate School of Education julie_vultaggio@gse.harvard.edu