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2. cyber agent presentation 2011
1. The Necessary Things to grow up
for Managements and Companies
which I found through my success and crisis
CyberAgent, Inc.
President & CEO Susumu Fujita
2011/9/16
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2. 0
Susumu Fujita
CyberAgent, Inc.
President & CEO
■ literary work ■BLOG
http://ameblo.jp/shibuya/
■Twitter susumu_fujita
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4. 1 Company overview
CyberAgent, Inc （Tokyo Stock Exchange MOTHERS, Ticker:4751）
Head Office Tokyo Japan
Brunch Office Osaka, Nagoya, Fukuoka, Shikoku,
The U.S, Vietnam, China, Taipei, Indonesia
Established 18th, March, 1998
Capital 6,838,510,012JPY
Sales 9.665 Billion JPY （FY2010）
Our Business “Ameba” relating business, Internet Media business,
Internet Ads Agency, Venture Capital
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5. 1 Company overview
Consolidated Business Forecast for FY2011
Net sales Operating Profit
(Unit: million (Unit: million yen)
yen)
Business Forecast for FY2011
Sales 110.0 billion yen
(13.8％ increase from the previous year）
Operating Profit 11.0 billion yen
(17.8％ increase from the previous year）
FY2000 FY2001 FY2002 FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011
(Forecast)
Consolidated sales excluding netprice Operating profit
Sales of netprice
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6. 1 Company overview
Quarterly Sales of Ameba Business Virtual content sales is healthy Increase 2.3 times over the
same quarter of the
previous year
(Unit: million yen)
単位： 百万円
Quarterly a 事業四半期売上高sales
Am e b Ameba business 4,404
4,500
4,030
4,000
3,499 1,897
3,500
1,801
3,000
1,788
2,573
2,500
1,407 2,507
1,940
2,000 1,855 2,229
1,621 1,206
1,116 1,710
1,500 1,056
1,157
1,000 1,166
761 852 837
620 650 701 824
500 458 445 606 677 649
283 329 595
246 191 223 453 427
565
246 191 223 283 329 320
5 18 25 44 84 151
-
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
2 0FY2007
0 7 年9 月期 FY2008
2 0 0 8 年9 月期 FY2009
2 0 0 9 年9 月期 FY2010 月期
2 0 1 0 年9 FY2011 月期
2 0 1 1 年9
Virtual content 広告その他売上高 other sales
課金 sales Ads,
Note: Net sales on the Ameba Business refers to the sales on Ameba Business, poupeegirl,inc., and AMoAd, Inc.
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8. 2 Introduction
In my University days
Entered Aoyama Gakuin University
Went crazy about “Mahjong”…
Repeated a year…
Worked at Bar…
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9. 2 Introduction
In my University days
21 years old
Started a salesman as part-time job
at the venture advertise agency
Meeting the book “Visionary Company”.
Thought that want to create the visionary company like that.
I decided to create the company that
symbolizes the 21st century.
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10. 2 Introduction
In my University days
23 years old
Entered Intelligence,Ltd.
Days of working like crazy, and studying hard.
Got the Top Sales among the rookies.
Made up my mind to
start own company
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11. 2 Introduction
1998 Establish CyberAgent,Inc.
24 years old
But, when started,
I didn’t decide any business plan…
2000 Listed stocks on
26 years old
the Tokyo Stock Exchange
MOTHERS.
Succeeded to get about 250M USD from this market.
And started prior investment to potential business..
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12. 2 Introduction
2001 Burst of Japanese Internet bubble
27 years old
CA’s stock price was going down…
Member left our company…
Heavy criticisms from outsiders…
Crisis of M&A from others
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13. 2 Introduction
2003 Got Breakeven
29 years old
2004 Started “Ameba” business
30 years old
At that time, Japanese Venture and internet
companies were in negative mood to market.
On the other hand, CA continued to invest to
the “Ameba” business.
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14. 2 Introduction
2009 “Ameba” become a surplus
35 years old business.
Continue to increase profit.
2010 Number of Employees: 2,100
38 years old
Sales 1.2 Billion USD (FY2010)
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16. 3 About Unique system of CyberAgent
System of CA “CA 8”
Changing 2 board directors once in two years.
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17. 3 About Unique system of CyberAgent
System of CA Penetration of The DNA for creating new business.
Naming “Jigyo Tsuku” (business plan contest)
Entry: 359 ideas from employees.
Started in 2004. Twice per year, every employees can entry this contest.
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18. 3 About Unique system of CyberAgent
System of CA Penetration of The DNA for creating new business.
Naming “Ashita Kaigi”
(MTG of new business creation by board members of CA)
Started in 2006. Once in a year.
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19. 3 About Unique system of CyberAgent
System of CA Penetration of The DNA for creating new business.
SAP business competition within 2 board directors
The winning one director promote Vice President of CyberAgent.
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20. 3 About Unique system of CyberAgent
System of CA “CAJJ System”
Clarification of the Quitting business rule
We make clear that how the new business goes up or quits.
Making decision by this rule. Not emotion.
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