5. #1 Social media is free #2 You have to sign up and engage with every social media platform #3 I’ll set up social media accounts and if by magic great things will happen Social Media Myths
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8. 1. Plan 2. Create 3. Maintain C O N T E N T S T R A T E G Y
17. Determine what customers want so that appropriate products can be offered to meet their needs M A R K E T R E S E A R C H
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19. Some methods & techniques Focus Group Laddering In-depth interviews Concept Testing Forecasting methods Survey Lead User Technique Delphi Information acceleration Mysteryshopping Virtual reality Concept Testing Scenario’s Brainstorm techniques Probe and Learning Conjoint Analysis Product Testing M R
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21. Social media Traditional Mailinglists Bulletin boards Hashtags Focus group Laddering In-depth interview