This presentation explains the basic concepts of a Lean Startup including 13 Lean Startup tricks, do's and dont's.

1. 19.02.2011
THE LEAN STARTUP Lot’s of information is
taken from presentations
of Eric Ries, Steve Blank
and others.
I’m Lukas Fischer
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3. 70%
> fail
10 % earn money
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4. WHY?
Startups don’t
build what
customers
REALLY want.
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5. UUH
More startups Fail from a
lack of customers than
from a failure of product
development.
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6. LEAN
STARTUP
A SET OF PRACTICES TO HELP
STARTUPS SUCCEED
NOT JUST 2 GUYS IN A GARAGE
@ERICRIES (entrepreneur IMVU, StartupsLessonsLearned.com)
@SGBLANK (Standford, Wrote a book about customer development)
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7. WHAT IS A STARTUP?
a human institution
designed to deliver a
product or service
under extreme uncertainty
experiment
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8. A startup is the
organisation used to
search for a scalable
business model
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9. Search for The execution of the
Business Model Business Model
Large
STARTUP TRANSITION
Company
- Business model found
- Reached Product Market fit
- Repeatable sales model found
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10. LEAN STARTUP assumes customer and
product is unknow
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11. CUSTOMER DEVELOPMENT
TEST CHARGE START SCALE
HYPOTHESES MONEY SALES
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12. AGILE DEVELOPMENT
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15. 13 LEAN STARTUP TRICKS,
DOS AND DONTS
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16. #1 FORGET WATERFALL
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17. #2 LEAN STARTUP TEAM
PROBLEM TEAM
SOLUTION TEAM
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18. #3 MINIMUM VIABLE
PRODUCT
MVP
TEST YOUR ASSUMPTIONS
BUILD A MVP IN A WEEKEND -> LEAN STARTUP FACTORY
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19. MVP: DROPBOX
3MIN
VIDEO ON HACKER NEWS
+ A EMAIL SIGNUP FORM
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20. #4 LESS FEATURES
ELIMINATE
ELIMINATE
DO WE REALLY SOLVE A PROBLEM?
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21. #5 EARLYEVANGELISTS
FEED
BACK
VISIONARY CUSTOMERS TELL YOU WHAT FEATURES ARE MISSING
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22. #6 CONTINOUS
INTEGRATION
ITERATE
ITERATE
FAST
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23. #7 PRODUCT MARKET FIT
PIVOT
GET CLOSER TO PRODUCT MARKET FIT ASAP
A COMPANY HAS PRODUCT MARKET FIT WHEN IT
HAS FOUND A PRODUCT THAT CUSTOMERS
REALLY WANT.
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24. PRODUCT MARKET FIT
MEASURE PMF
ASK YOUR CUSTOMERS
“WOULD YOU BE SAD IF THE PRODUCT
WILL NO LONGER EXIST?”
HOW MANY CHOOSE VERY DISAPPOINTED?
<25% 25-39% >40%
your product ok, you may pivot it’s time for
sucks a little scale up
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25. PIVOT
http://www.businessmodelgeneration.com/
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26. #8 CHARGE
FROM DAY 1
PEOPLE PAY IF THEY
CAN SOLVE A REAL
PROBLEM
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27. #9 AAARR
@davemclure 27
http://500hats.typepad.com/500blogs/2007/09/startup-metrics.html

28. #10 SPLIT TESTING
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29. #11 FIX PROBLEMS
MAKE ONE ERROR
ONLY ONCE!
ASK WHY 5 TIMES.
http://en.wikipedia.org/wiki/5_Whys
http://www.startuplessonslearned.com/
2009/07/how-to-conduct-five-whys-root-
cause.html
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30. #12 RESOURCES
• http://www.startuplessonslearned.com
• http://steveblank.com/
• https://www.socrated.com/user_courses/226
• http://leanstartup.pbworks.com
• http://www.slideshare.net/search/slideshow?
q=leanstartup
• http://www.google.ch/#hl=en&q=leanstartup

31. #13 BE SUCCESSFUL
STOP
CREATING PRODUCTS PEOPLE DON’T WANT!
LISTEN!
SOLVE A PAIN!
DO IT LEAN!
-> Customer Development
-> Agile Product Development
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32. THX
www.twitter.com/lukasfischer
www.facebook.com/netnode.ch
www.netnode.ch
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33. DISCUSSION
• IS YOUR STARTUP LEAN?
• DOES IT WORK FOR YOU?
• WHAT DO YOU THINK?
• WHAT IS YOUR EXPERIENCE?
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