1. ®
Simplifying interfaces. TM
www.netway.eu
except where otherwise noted, content on this presentation is
licensed under a Creative Commons Attribution 3.0 License 1

2. Landing page review
with Netway
February 2010

3. Vente-­‐Exclusive.com
in
a
nutshell
4
to
7
private
sales
per
week,
with
discounts
up
to
-­‐70%

4. Now with more than 600.000 members
and
growing
very
fast
...
and
growing
fast
(60.000
new
members
per
month)

5. To sustain our growth, we’ve rebuild our site from scratch

6. Some landing pages also changed because of this

7. ...which had a negative impact on conversion
This
is
why
we
contacted
Netway

8. Netway
took
us
through
an
iteraEve
process
Understanding
user
behaviour
Who
is
target
audience
What’s
the
user
moEvaEon
Flow
analysis
Behavioural
recommendaEons

9. We
A/B
tested
the
outcome
50%
50%

10. ...with a very satisfying impact on conversion
+142%

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except where otherwise noted, content on this presentation is
licensed under a Creative Commons Attribution 3.0 License 11

12. Having the right elements
is not enough …
®
Simplifying interfaces. TM
except where otherwise noted, content on this presentation is
licensed under a Creative Commons Attribution 3.0 License