Experience Innovation
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Effective communication is more about innovation and experiences than the tools and channels of communicating. Some ideas to think about for marketers and communicators as presented to the MIPAA's "New Influencers Insight & Social Media Forum" in London on June 7, 2013.
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Experience Innovation
- 2. #mipaa @jangles http://en.wikipedia.org/wiki/Innovation The term innovation can be defined as something original and new that “breaks in to” the market or into society.
- 12. #mipaa @jangles 3 Mobile Drivers 1. Rapidly-increasing device and app functionality 2. Near-ubiquitous high-speed networks 3. Enabling you to realize your expectations
- 19. #mipaa @jangles
- 20. #mipaa @jangles
- 24. #mipaa @jangles • Delivering the content your audience is seeking in all the places they are searching for it http://socialfresh.com/great-content-marketing/ http://contentmarketinginstitute.com/2012/06/content-marketing-definition/
- 25. #mipaa @jangles http://www.stayonsearch.com/content-marketing-that-you-need-to-avoid-at-any-cost
- 26. #mipaa @jangles • Organizations generating stories about themselves and/or their industry • Publishing that content on their own channels • Offering that content to mainstream channels http://newsroom.cisco.com/home http://www.coca-colacompany.com/
- 28. #mipaa @jangles Major Challenges 1. Understanding audience desires, needs, and intents 2. Selecting the tools and channels preferred by your audiences 3. Being trusted participants in your audiences’ peer groups 4. Integrating social and traditional 5. Embracing open/sharing ideals – rewards are not only financial
- 30. #mipaa @jangles The two most valuable commodities 1.Reputation 2.Trust
- 31. #mipaa @jangles • Relevant • Measurable • Valuable • Ethical • Open • Professional
- 33. #mipaa @jangles Experience Innovation Neville Hobson @jangles London, June 7, 2013 Content of this presentation deck is Copyright 2013 Neville Hobson. Some rights reserved. Re-use permitted - read the Creative Commons license for terms. If you have questions or comment arising from your use of this deck, contact Neville Hobson: +44 7577 997 222 neville@nevillehobson.com www.nevillehobson.eu www.nevillehobson.com @jangles
Notas del editor
- Innovation: Tesla Model S.
- Innovation: Daimler-Benz plans to add QR code stickers to Mercedes cars, enabling emergency services to get mobile access to specific-car schematics.
- Innovation: Jaguar F-Type.
- Top 10 Internet Properties by Global Monthly Unique Visitors.
- Global Digital Information Created & Shared, 2005 – 2015E.
- Short-Term Sharing Exploding – Snapchat Growth From Content That Disappears, Up >2x in 2 Months.
- Social Media – Facebook Leads, YouTube + Twitter + Google+ + Pinterest + Instagram + Tumblr Rising Fast.
- Global Mobile Traffic as % of Total Internet Traffic, 12/08 – 5/13 (with Trendline Projection to 5/15E).
- Tablet Shipments = Surpassed Desktop PCs & Notebooks in Q4:12, < 3 Years from Intro.
- A Car or a Computer on Four Wheels?
- Robert Scoble and Google Glass.
- QR Codes = Scan & Be Scanned to Get Stuff…
- Re-Imagination of Basic Business Process…
- Re-Imagination of Asset-Heavy Products / Services…
- On our radars: 2013-2014.
- Influencer marketing / content curation / content marketing / brand journalism
- Audi community on G+: “The place on Google+ for Audi fans, by Audi fans. Content and discussion curated by Audi-invited moderators.”
- Biggest content marketing challenges.
- Desire, Jaguar USA’s “short film in collaboration with Ridley Scott Associates, starring Emmy award winner Damian Lewis and ShannynSossamon with music by Lana Del Rey.”
- “We’re all about to be buried in Crap,” says Doug Kessler.