1. qz.com

2. where does audience come from?

3. home pages

5. social

6. sybaws
smart young
bored-at-work

7. Everything about how people get their news is changing
6 0
When
during
the
day
do
you
get
your
news?
Pew
Research
Center:
June
8-­‐20,
2010.
Q91
There has been a dramatic shift in habits, driven by social media and the mobile web.
Check
on
the
news
from
Dme
to
Dme
5 0
2002 2004 2006 2008 2010
52
49
50
45
38%
58%
51
484648
4 0
3 0
Get
the
news
at
regular
Dmes

8. PULL
“If the news is that important, it will find me.”
PUSH
Everything about how people get their news is changing

9. Instead of cover-to-cover reading, people wade in and out of streams.
Everything about how people get their news is changing

10. Images
of
our
most
visual
pieces
visual.

11. atomic.

12. things that make people feel outraged
things that make people feel nostalgic
things that make people feel smart
things that make people feel overjoyed
things that make people feel surprised
things that make people feel informed
things that make people feel warm inside
things that make people feel validated
things that make people feel insecure
things that make people feel part of a group
emotional.

13. r e s p o n s i v e
d e s i g n
radically simple, responsive design

14. E N G A G E
to spark engagement, promote interaction, build awareness
a fill-the-screen canvas

15. B U L L E T I N
seamlessly integrated with
Quartz editorial content
your byline

16. yeah, but does this all work?

17. (Twitter and Facebook only)
100MMsocial reach
35k
Quartz Daily
Brief subscribers
900k
readers on Flipboard,
Pulse, Google Currents
Sources: Twitter, Facebook; MailChimp (June2013); Omniture (three-month average, June-August2013); Flipboard , Pulse, Google Currents (May 2013).
37%
Direct traffic
and dark
social*
51%
social
networks
12%
other
websites
Referrers
3.3MMaverage monthly unique
visitors to qz.com
20+
content
partnerships
*Dark social: Content sharing that is difficult to track,
e.g., via email or IM
15+
expertly curated
global events
Unique visitor growth
since launch
840,000
3MM

18. 15%
7%
16%
9%
10%
8% 8%
5% 5% 5%
4%
8%
61% executive-level job seniority
Sources: Bizo (three-month average, June-August 2013); Omniture (rolling average, June-August 2013); comScore Media Metrix (November-December 2012 average); comScore Plan
Metrix (December 2012). April-J
32% at enterprise
organizations
Post-national reach
Cross-industry reach
Established, informed
decision makers
Influential social engagers
• Steve Case: Chairman and CEO, Revolution
Ventures; Founder, AOL
• Mark Cuban: Owner, Dallas Mavericks; investor
and entrepreneur
• Bryan Fuhr: Chief Strategy Officer, Havas Media
• Stephen Gillett: COO, Symantec
• Kris Gopalakrishnan: Co-chair, Infosys Ltd.
• Vinod Khosla: Founder, Khosla Ventures;
Cofounder, Sun Microsystems
• Sallie Krawcheck: Former President, Global
Wealth & Investment Management, Bank of
America; former CFO, Citigroup
• Mark Pincus: Founder and CEO, Zynga
• JR Reagan: Chief Innovation Officer, Deloitte
• Chris Sacca: Tech investor
• Eric Schmidt: Executive Chairman, Google
60%U.S.
40%international

19. “If you haven’t seen Quartz ads… you’re missing out.
They’re really impressive.”
- Jack Krawczyk, Director of Product Management, Pandora (Twitter, 03.15.13)

20. 13 Design
Trends of 2013
Most Interesting News
Website of 2013
Kevin Delaney: One of
the Most Interesting
People in Media
Jay Lauf: 2012
Publisher of the Year
Finalist, Hottest Tablet
Publisher/Aggregator
Top 100
Websites of 2012
awards and accolades
100 Websites You
Should Know and Use
WINNER, Best Mobile
App, 2013 Annual Awards
Best Websites of 2013
WINNER, Best
Magazine-Affiliated
Website,
2013 Awards
Finalist, Most Disruptive
Publishing Technology
WINNER, Best Design, 2013
Digiday Publishing Awards

21. qz.com