Presentation of Ms. Irene So, Senior Manager, Research & Development,
Senior Citizen Home Safety Association
Cybersenior Network Development Association at NGO 2.0 Forum
ICT role in 21st century education and its challenges
Web 2.0 in the Eyes of Social Enterprises
1. Web 2.0 in the Eyes of Social Enterprises Irene So Senior Manager, Research & Development Senior Citizen Home Safety Association Cybersenior Network Development Association 1 December 2009
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3. Our story starts with a spirit of social entrepreneurship … Searching and doing viable businesses to address social problems and needs everyday since 13 years ago …
4. In 1996, an unexpected cold spell caused more than 150 senior citizens living alone died at home!
5. Simple technology as a reliable, sustainable & financially viable solution – Personal Emergency Link Service ( 一線通平安鐘 ) Mobile Link Service ( 隨身寶服務 ) 3 million times of emergency assistance 170,000 lives saved 120,000 users & their families have peace of mind Free care and hotline services
7. Marketing & PR Research & Development Empowerment & Solidarity Web 2.0 is one of the means to an end … Web 2.0 as one of the means to an end …
8. Marketing & PR Research & Development Empowerment & Solidarity Reach “clients”, “buyers” and “influencers” Service/Product/Event Promotion Increase efficiency in information dissemination