1. IBM
Lam Matthew Nguyen

2. Company Overview
 IBM is working with its clients to develop new business
designs and technical architectures that allow their
businesses the flexibility required to compete in this new
landscape
 Shown here, IBM a
leader in innovation and
new technology
 They are not only
limited to this for they
have a vast variety of
different subject matter
IBM focuses on

3. Target Audience/ Market
 The target audience is mostly consumers with active knowledge
of the internet. It is mainly for people seeking help with
information technology as well.

4. Strategy
 As the world continues to grow and evolve, so much a
company in order to provide the many needs that comes
along with increased population. Using online advertising
and internet marketing is a key factor in this new world.
 We understand that typical advertising is no as effective as
it was in the past. The new advertising is through using the
one thing that can connect us all. The World Wide web. a
very crucial to new media advertising.
 When people seek information, it is no longer searching in
magazines, but they can just hop on the computer, type in
what they need, click, and off they go exploring the endless
internet sites.

5. Strategy Continued
 Google Adwords
 This tool allows you to become the first and last site consumers visit.
 Being the first is very important, thus Google Adwords is the best
choice as your offensive move.
 The key to success with Adwords is using specific keywords allowing
Google to help consumers precisely find their searches, down to the
most relevant results.
 These ads also appear on the side of the searches where consumers
will likely not miss them.
 Choosing the right words, consumers will be attracted to click the ad
which will send them to IMB's website where they can seek further
needs.
 As previously stated, with IBMs vast involvement in different subjects
of the world, many different words can be set as "key words" for
people to make their way to IMB's website.

6. Use of Social Media
 Why? Benefits overwhelmingly outweighs the cost.

7. What Social Media to use?
 Facebook
 One of the most widely used social media tools
 845 million active users as of February 2012
 Estimated 41.6% of the U.S. Population had an account
 LinkedIn
 Professional Networking tool
 250 million registered users in 200 different countries
 21.4 million monthly unique U.S. visitors and 47.6 million globally
 This was an increase of 63% in only one year
 Twitter
 One of the Top ten most visited websites
 Over 140 million active users
 Generates 340 million tweets DAILY
 Handling over 1.6 billion search-queries per day

8. What to Change
 Facebook
 Facebook has incorporated company pages that allow great customization
 IBM needs to take advantage of this by creating and updating their Facebook to the new timeline
 With Facebook pages giving the ability to be creative, the visual aspects will bring more attention to IBM
ultimately building greater brand awareness
 Increase in activity to then draw attention to the business page
 LinkedIn
 The current LinkedIn page of IBM looks very clean and provides a lot of information
 There is also advertising available for LinkedIn
 The advertising allows you to create and place ads on prominent pages on the LinkedIn.com website
 LinkedIn then allows you to choose your target market you want to reach by having categories or titles
such as job title, job function, industry, geography, age, etc.
 LinkedIn has the ability to reach out to other professional businesses
 Twitter
 Twitter has a lot of potential for consumers to post quick notes about the company
 A lot of people are talking about IBM and on IBM's twitter
 Create more content that makes people interested and want to retweet to spread the word even further
 Stay consistent on the Tweets and acknowledge Retweeters
 As more Retweeting occurs, less work needs to be done as the followers will almost do the work for you

9. How to measure Successfulness
 Implementing Google Analytics
 Being able to use different tools on the internet not
only makes it easier on yourself but you put
yourself ahead of those not using it
 IBM can track visitors, clicks, and visiting time of
each of the social media tools in order to find out
what is working and what is not
 An invaluable tool that allows you to pinpoint the
successful points to further

10. Budget Allocation
 Revenue = $99.9 Billion
 Record Net income = 14.8 Billion
 Record Free Cash flow = $16.3 Billion
 Gross Profit Margin = 46.1%
The proposed budget is $20,000
With the social media tools being almost 100% free aside from
LinkedIn if you choose to use the advertising tool, it is
virtually free. Not much money needs to be allocated
toward this, but more time. Most of the budget will be
placed toward Google Adwords. As mentioned
before, being first is important. With Google Adwords, you
are sure to be first, and if you do everything right, the last.