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New Media Advice for Marketers: University of Iowa AMA

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Nick Westergaard
Nick Westergaard

A presentation I gave to the American Marketing Association at the University of Iowa in March of 2011.

Educación
1 de 40
"The Writing on the Wall" American Marketing Association University of Iowa | March 6, 2011
Brand-Driven Insights at NickWestergaard.com @NickWestergaard
Why Am I Here?
Some Background
Nick Westergaard Grew up in advertising Degree in Psychology & Theatre Arts Buckle Down ACT "The Family Business"
Westergaard.com
Not Your Father's Advertising
BIG Shift
What Does This Mean?
Everyone's a Marketer
Silos Hurt Marketing
The New Marketer ...
Central Control
Brand Builders
Customer Service
Sales
Sales = Selling Ideas
Social Skills
Content Creators
Know Technology
Looking for Expertise
Core Principles Apply Strategy Execution Analysis
Need New Paths Mass Comm Marketing Art/Design
Couple More Things ...
Live Life! (Don't Underestimate This)
Stay Current
NickWestergaard.com
New Media Advice for Marketers: University of Iowa AMA

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