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VirtualWorlds and MMOs
       Universe and Radar Charts
   Digital Kids, Los Angeles April 2012

  Nic Mitham, KZero
1.7bn
 Registered Accounts
280m
Active Users
Subscriptions vs Micro-Payments
4%                                            $8m


3%                                            $6m


2%                                            $4m                       $7.80
                            3.6%
                                                       $5.45
1%                                            $2m
          1.2%
0%                                            $0m
     Subscriptions     Micro-Payments               Subscriptions   Micro-Payments
 Conversion Rate from Active to Paying User                     ARPPU
Virtual Goods by Type
         Virtual Worlds / MMOs                  Casual / Social Games




         20%                                  25%                 25%

    5%

                                 55%                                    5%
     20%

                                                     45%


   Decorative          Behavourial     Functional       Access-Driven
Total Cumulative Registered Accounts
Age               2009                     2010                        2011
Range
             Q1   Q2      Q3   Q4    Q1    Q2      Q3     Q4     Q1    Q2      Q3     Q4
5 to 10    77m 114m 152m 179m 190m 211m         219m    235m   232m   270m 296m     340m
10 to 15 246m 334m 367m 392m 413m 444m          468m    511m   601m   652m 694m     787m
15 to 25   73m 99m 117m 193m 237m 273m          288m    299m   313m   385m 456m     596m
25+        18m 21m       23m 25m    27m   30m     34m   36m    39m    42m     44m   49m
Total      414m 568m 659m 789m 867m 958m 1,009m 1,081m 1,185m 1,349m 1,490m 1,772m
Total registered accounts: Quarterly growth
                                         300m

                                                                          250m

                                                                         200m

                                                                         150m
                                                                  282m
154m                                                                     100m
              130m
       91m                                          164m
                     78m 91m                               141m          50m
                                             104m
Q2 09 Q3 09                      51m 72m
              Q4 09 Q1 10                                                0m
                            Q2 10 Q3 10
                                        Q4 10 Q1 11
                                                    Q2 11 Q3 11
                                                                  Q411
Q4 2011: total registered accounts           800m



                                            600m



          787m                              400m

                              596m
  340m                                      200m


  5-10
          10-15                             0m
                              15-25   49m
                  Age Group           25+
Virtual Worlds: Sizes by Territory
   North American      South America        Westen Europe   Eastern Europe         Asia         Other

                                       5%
      6%                       11%                                 7%
           3%                                   26%
                                                             10%             29%        6% 6%
16%              34%                                                                 10%            37%
                         14%                                9%


                8%                               15%                         11%          33%
  33%                                                                                             7%
                                                                 34%
                                     28%




 Age 5 -10                            10 - 15                     15 - 25                   25+
 320m accs                            652m                        385m                      42m
Registered Accounts Q4 2011
ARRPU by Age
$7.00


$6.50


$6.00


$5.50


$5.00
        5   6   7   8   9   10   11   12   13   14   15
web: kzero.co.uk
twitter: @kzeroworldswide
facebook: kzeroworldswide

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Digital kids Expo KZero presentation

  • 1. VirtualWorlds and MMOs Universe and Radar Charts Digital Kids, Los Angeles April 2012 Nic Mitham, KZero
  • 4. Subscriptions vs Micro-Payments 4% $8m 3% $6m 2% $4m $7.80 3.6% $5.45 1% $2m 1.2% 0% $0m Subscriptions Micro-Payments Subscriptions Micro-Payments Conversion Rate from Active to Paying User ARPPU
  • 5. Virtual Goods by Type Virtual Worlds / MMOs Casual / Social Games 20% 25% 25% 5% 55% 5% 20% 45% Decorative Behavourial Functional Access-Driven
  • 6. Total Cumulative Registered Accounts Age 2009 2010 2011 Range Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 5 to 10 77m 114m 152m 179m 190m 211m 219m 235m 232m 270m 296m 340m 10 to 15 246m 334m 367m 392m 413m 444m 468m 511m 601m 652m 694m 787m 15 to 25 73m 99m 117m 193m 237m 273m 288m 299m 313m 385m 456m 596m 25+ 18m 21m 23m 25m 27m 30m 34m 36m 39m 42m 44m 49m Total 414m 568m 659m 789m 867m 958m 1,009m 1,081m 1,185m 1,349m 1,490m 1,772m
  • 7. Total registered accounts: Quarterly growth 300m 250m 200m 150m 282m 154m 100m 130m 91m 164m 78m 91m 141m 50m 104m Q2 09 Q3 09 51m 72m Q4 09 Q1 10 0m Q2 10 Q3 10 Q4 10 Q1 11 Q2 11 Q3 11 Q411
  • 8. Q4 2011: total registered accounts 800m 600m 787m 400m 596m 340m 200m 5-10 10-15 0m 15-25 49m Age Group 25+
  • 9. Virtual Worlds: Sizes by Territory North American South America Westen Europe Eastern Europe Asia Other 5% 6% 11% 7% 3% 26% 10% 29% 6% 6% 16% 34% 10% 37% 14% 9% 8% 15% 11% 33% 33% 7% 34% 28% Age 5 -10 10 - 15 15 - 25 25+ 320m accs 652m 385m 42m Registered Accounts Q4 2011
  • 10. ARRPU by Age $7.00 $6.50 $6.00 $5.50 $5.00 5 6 7 8 9 10 11 12 13 14 15
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.