Case Study

Destructive ideas on marketing laptops

Contents 1 Objective 2 Market Analysis 3 Product Analysis 4 Destructive ideas 5 Conclusion

Problem Statement ,[object Object]

Traditional Consumer Structure

Today’s Woman ,[object Object],[object Object],[object Object],[object Object],[object Object]

Assumptions ,[object Object],[object Object],[object Object]

Traditional Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Present Market ,[object Object],[object Object],[object Object],[object Object]

Need Gap and Cracking the Code ,[object Object],[object Object],[object Object]

Some Bizarre Concepts and Features ,[object Object],[object Object]

[object Object],[object Object]

[object Object],[object Object],[object Object]

The Basic attributes required for decision making ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Added Features Design & Distinctiveness Performance

Branding Cues ,[object Object],[object Object],[object Object]

Initial tissue paper adveritsing ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Well so much for the initial ideas

Ideas finally making to the final 5

Dispose and accept ,[object Object],[object Object],[object Object],[object Object]

Teaser ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

Multiple NON-USES of a laptop ,[object Object],[object Object],[object Object],[object Object]

The ad ends with ,[object Object],[object Object],[object Object]

A print or a video Ad ,[object Object],[object Object],[object Object]

“ ManAnger” Bill Boards ,[object Object],[object Object]

Super Heroes turn..er…Heroines ,[object Object],[object Object]

No more Pink men ,[object Object],[object Object],[object Object]

Environmental inclination ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object]

www.themegallery.com Thank You !!!

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