The director of technology at the Denver Art Museum needs to build an interpretive technology strategy for their website, mobile apps, and social media presence with no budget. The document outlines identifying key goals like allowing images to be shared to social media before an event, providing additional information to visitors at the museum, and allowing visitor interactions and comments to be shared across platforms. It then discusses how to set up workflows to automatically move data between these platforms using services like IFTTT and QR codes with a focus on functional, scalable, and lightweight solutions. The overall strategy is to front-load the work setting up these automated workflows so the system can scale over time with minimal additional effort.