This is a presentation of television in america. It was made by a french student and may contain a few english mistakes. Plan : - Broadcasting systems - TV Networks - Omnipresence in our lives

1. Television in the USA

2. Plan
I. Broadcasting system
II. Television networks
III. Omnipresence in our lives

3. I. Broadcasting system
Many ways to receive TV channels :
• broadcast ("over-the-air") / radiofrequencies
• unencrypted satellite ("free-to-air")
• direct broadcast satellite
• cable television
• IPTV (internet protocol television)

4. I. Broadcasting system
Streaming services on the internet : give access to tv
series or films after their release

5. I. Broadcasting system
4 time zones (+2) 2pm PST
10pm UTC 2pm EST
Same local time : 7pm UTC
- Eastern & Pacific 1pm MST
8pm UTC
- Central, Mountain,
1pm CST
Alaska & Hawaii 1pm HST 7pm UTC
11pm UTC
Same universal time:
- Eastern & Central
- Pacific & Alaska 1pm AKST
10pm UTC

6. I. Broadcasting system
The United States has a decentralized, market-oriented
television system.
Local media markets have their own television stations,
which may be affiliated with or owned and operated by
a national network.
Some local programs, like newscasts, are produced
directly by local stations.

7. II. Television networks
The Big Three dominated the television market from
the 1950’s to the late 1980’s

8. II. Television networks
Contrary to the previous networks, the Public
Broadcasting Service (PBS) is a non-profit television
network.
It provides programs about :
Education, culture, history,
public affairs, science, art…
Known for rebroadcasting some british shows

9. II. Television networks
Cable and satellites networks require subscription fees.
Most of cable and satellites channels are specialized.

10. III. Omnipresence in our lives
99% of american households have a television
2/3 of them have 3 or more
Average american : 5h of TV each day
Average american youth :
• 1500 h/year watching Tv
• only 900 h/year at school

11. III. Omnipresence in our lives
Advertisement : about 18 min in 1h of television
In-show brand appearance
Influence people by linking products to emotions,
success or famous characters
Most present topic in tv commercials : food

12. III. Omnipresence in our lives
In August 2012, a poll showed that 7 of the 10 most
popular tv series in France are coming from America.
Most of the french successfull series have a different
format (less than 5 minutes or more than 1 hour).

13. III. Omnipresence in our lives
A tool for spreading american culture around the world
People learn many things about America in the series :
• Geography (States, Cities,… )
• Government organisation (ex: 24, The West Wing…)
• Criminal Justice (ex : CSI, Law & Order…)
• History (ex : Mad Men, Boardwalk Empire…)

14. Conclusion
The size of the US territory requires a complexe system
of broadcasting.
Almost every american have access to a TV, and most of
them pay TV subscriptions to have access to specialized
channels.
The most popular shows in the US are exported around
the world.

15. Sources
• Nielsen’s Television Audience Report for 2010-2011
• http://www.usa.org/television/
• http://www.nyu.edu/classes/stephens/History%20of%20Television%20pa
ge.htm
• http://www.csun.edu/science/health/docs/tv&health.html
• http://brusimm.com/television-ads-are-taking-over-our-tv-hours/
• http://www.huffingtonpost.fr/2012/09/18/series-tv-france-esprits-
criminels-mentalist-ncis_n_1893934.html
• http://www.americans-
world.org/digest/global_issues/globalization/culture.cfm