1. The document discusses business intelligence (BI) and competitive intelligence (CI), defining them as systems that gather, store, analyze and present complex corporate and competitive data to improve decision making. 2. It examines the goals and components of BI systems, how they relate to other software, and how organizations can strategically use BI for tasks like forecasts, scenarios, and addressing non-routine questions. 3. The document also covers challenges with BI including data quality, agreement on performance metrics, and ensuring the right infrastructure is in place to support large deployments.

1. BUSINESS and COMPETITIVE INTELLIGENCE Paul Gray CIO Breakfast Round Table 9-11-08

5. BI Relation to Other Software Data Mining DSS/ EIS Business Intelligence Data Warehouse Knowledge Management CRM/dB Marketing Web 2.0 GIS OLAP

12. Web 2.0 Example:5 Bashups

13. Web 2.0 Example: GIS,BI

25. VENDORS-Gartner 2008